Garuda - Garba Rujukan Digital

WHAT MAKES WOMEN WOMENpPRENEUR? Widya Ardini Prasetya; Noormalita Primandaru; Olivia Barcelona Nasution
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 7 No. 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v7i2.17920

This research aims to explain the factors that influence women to become womenpreneurs. The type of research applied in this research is explanatory research by testing the hypothesis that has been formulated. Data is collected through surveys. The sampling technique used in this research was purposive sampling. The hypothesis was tested using multiple regression analysis using IBM SPSS version 22. Financial well-being, self-efficiency, the desire to be independent have a positive and significant effect on interest in becoming a womanpreneur. interest in becoming a womanpreneur, although the need for achievement does not have a significant effect on interest in becoming a womanpreneur. This research only uses female female respondents, for further research you can use female respondents with a more diverse status and also add other variables as antecedents of interest in becoming a womenpreneur. This research can be a reference in looking at the phenomenon of womenpreneurs in the fields of economics, business and entrepreneurship in particular.

The Factors Affecting the Entrepreneurial Intention of College Students Primandaru, Noormalita
Jurnal Economia Vol 13, No 1: April 2017
Publisher : Faculty of Economics Universitas Negeri Yogyakarta in collaboration with the Institute for

Abstract: The Factors Affecting the Entrepreneurial Intention of College Students. The alternative to solve an unemployment problem is to empower the educated person through entrepreneurship programs at colleges that are expected to contribute to employment, thereby reducing unemployment and the burden on the state. This study tested a model that aims to determine the influence of internal locus of control, social support and the need for achievement against in entrepreneurial intention of the student. This study was a cross-sectional. The results show a significant relationship between internal locus of control and social support to the entrepreneurial intention of students. There is a significant relationship between internal locus of control and the need for achievement of students. There is an insignificant relationship between social support and the need for achievement and the last there is a significant relationship between need for achievement and entrepreneurial intention of students. Keywords: internal locus of control, social support, need for achievement, entrepreneurial intentionAbstrak: Analisis Faktor-Faktor yang Berpengaruh pada Minat Berwirausaha Mahasiswa. Salah satu alternatif untuk memecahkan masalah pengangguran adalah dengan memberdayakan kelompok terdidik melalui program kewirausahaan di perguruan tinggi yang diharapkan mampu berkontribusi dalam penyerapan tenaga kerja sehingga mengurangi pengangguran dan beban negara. Penelitian ini menguji model yang bertujuan untuk mengetahui pengaruh internal locus of control, social support dan need for achievement terhadap minat berwirausaha pada mahasiswa. Penelitian ini termasuk dalam kategori penelitian cross-sectional. Hasil penelitian menunjukkan bahwa terdapat pengaruh internal locus of control dan social support pada minat berwirausaha mahasiswa, terdapat pengaruh internal locus of control terhadap need for achievement mahasiswa, tidak terdapat pengaruh social support pada need for achievement dan yang terakhir terdapat pengaruh need for achievement terhadap minat berwirausaha mahasiswa. Kata kunci: internal locus of control, social support, need for achievement, entrepreneurial intention

Leadership Styles and Change Readiness: Improving Employee Performance During the COVID-19 Pandemic Primandaru, Noormalita; Kairupan, Daniel JI
Jurnal Economia Vol. 20 No. 2 (2024): June 2024
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v20i2.43870

AbstractThe COVID-19 pandemic necessitated significant organizational changes, particularly in higher education institutions in Indonesia, leading to a transition to distance learning and remote working arrangements. This study examined the effects of different leadership styles, i.e., authoritarian, democratic, and laissez-faire, on employee performance, focusing on the mediating role of change readiness. Data were collected from 42 business schools in Yogyakarta using a survey method, and the results were analyzed using the SmartPLS 3.0 application. The results indicate that while authoritarian leadership positively affects change readiness, it does not significantly improve employee performance. Conversely, democratic leadership positively influences both change readiness and employee performance. Laissez-faire leadership has a positive effect on change readiness but does not significantly improve employee performance. The study concludes that change readiness significantly mediates the relationship between leadership styles and employee performance, highlighting the importance of adaptive leadership in managing organizational change during the pandemic. Keywords:Authoritarian Leadership, Democratic Leadership, Laissez-Faire Leadership, Change Readiness, Employee Performance

Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia Primandaru, Noormalita; Kristiani, Nuning; Pareallo, Pian
Journal of Business & Banking Vol 12 No 2 (2022): November 2022 - April 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v12i2.3495

The research conducted has the purpose to examine the effect of brand identity on consumer brand loyalty of Geoff Max footwear, the effect of brand attachment on consumer brand loyalty of Geoff Max footwear, and the influence of brand image on brand loyalty. This research is a survey research with a questionnaire in the form of a Google form as an instrument in this study. The sample in this study was Yogyakarta students who wore Geoff Max shoes, totaling 152 respondents. Data testing using SPSS. The results of the study found that brand identity had a positive but not significant effect on consumer brand loyalty Geoff Max footwear, brand attachment had a positive and significant effect on consumer brand loyalty Geoff Max footwear, and brand image had a positive and significant effect on consumer brand loyalty. Geoff Max shoes. Through this research, it is expected that it can share useful information and can provide some suggestions regarding brand identity, brand attachment, brand image, and brand loyalty from a student perspective for Geoff Max Footwear in developing his business.

ANALISIS PEMBERDAYAAN PEREMPUAN PADA NEW VENTURE CREATION: ENTREPRENEURIAL SELF-EFFICACY SEBAGAI VARIABEL PEMODERASI Daniel Joel Immanuel Kairupan; Noormalita Primandaru
Modus Vol. 32 No. 2 (2020): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v32i2.3515

ABSTRACTThis study focuses on the effects of education empowerement, financial empowerment, and access of technology on new venture creation, with entrepreneurial self-efficacy as a moderating variable, and housewives as the research subject. This study is a cross-sectional field research and uses non-probability purposive sampling method. The research sample is the women in a Family Welfare Movement (Pembinaan Kesejahteraan Keluarga/PKK) group in the coastal village of Bantul. The analysis is conducted by using Partial Least Square (PLS) and based on a structural equation modeling (SEM) in simultaneously testing the measurement model and structural model. Keywords: new venture creation; entrepreneurial self-efficacy; education empowerement; financial empowerment; access of technology ABSTRAKPenelitian ini berfokus pada pengaruh education empowerement, financial empowerment, dan access of technology terhadap new venture creation dan entrepreneurial self-efficacy sebagai variabel pemoderasi pada perempuan ibu rumah tangga. Setting yang digunakan adalah setting alamiah yang juga disebut field research. Dari sisi dimensi waktu, penelitian ini termasuk dalam kategori penelitian cross-sectional. Teknik pengambilan sampel menggunakan non probability sampling tipe purposive sampling. Sampel dalam penelitian ini adalah perempuan yang tergabung dalam kelompok Pembinaan Kesejahteraan Keluarga (PKK) di Desa kawasan pesisir Bantul. Model analisis yang digunakan adalah model analisis Partial Least Square (PLS) mengikuti pola model persamaan struktural (SEM) berbasis varian yang secara stimultan dapat melakukan pengujian model pengukuran sekaligus pengujian model struktural. Kata kunci: new venture creation; entrepreneurial self-efficacy; education empowerement; financial empowerment; access of technology

PENGARUH INFLUENCER MARKETING, CITRA MEREK DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI TIKTOK Primandaru, Noormalita; Marcelino, Bryan; Nasution, Olivia Barcelona
Jurnal Ekonomi Dan Bisnis Vol 19 No 2 (2025): JEB Vol 19 No 2 Juli 2025
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v19i2.103

This study aims to examine the influence of influencer marketing, brand image, and trust on purchasing decisions for the men's skincare brand Elvicto through the TikTok application in Indonesia. A quantitative research method was employed, utilizing a survey of 100 respondents who are TikTok users and have purchased Elvicto products. Data analysis was conducted using validity, reliability, classical assumption tests, multiple linear regression, and hypothesis testing. The results reveal that influencer marketing has a positive and significant effect on purchasing decisions, while brand image and trust do not show a significant impact. This study highlights the crucial role of influencer marketing in shaping consumer purchasing behavior, whereas brand image and trust require further reinforcement to enhance Elvicto’s marketing effectiveness. The novelty of this research lies in its focus on Indonesian male consumer behavior within the TikTok social commerce context, uncovering that influencer marketing exerts a more dominant influence than traditional factors such as brand image and trust, offering a new perspective on digital marketing dynamics in the men's skincare industry.

SERVICE QUALITY, ONLINE REVIEWS, AND BRAND IMAGE: DETERMINANTS OF CONSUMER PURCHASE DECISIONS ON SHOPEE Primandaru, Noormalita; br Sembiring, Abira Rafasia; Nasution, Olivia Barcelona
Jurnal Manajemen Vol. 14 No. 2 (2024): JURNAL MANAJEMEN VOL. 14 NO. 2 DESEMBER 2024
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v14i2.4371

The rapid advancement of technology in the digital era has significantly transformed the e-commerce landscape, particularly in Indonesia, where platforms like Shopee have gained immense popularity. This study investigates the impact of e-service quality, online reviews, and brand image on purchasing decisions among consumers in Yogyakarta. A quantitative approach was employed, utilizing questionnaires distributed to Shopee users who have made purchases. The data were analyzed using Partial Least Square (PLS) to assess the relationships between the variables. The findings reveal that e-service quality positively influences purchasing decisions, highlighting its importance in enhancing customer satisfaction and convenience while online shopping. In contrast, online reviews did not have a significant effect on purchasing decisions, suggesting that consumers may be skeptical about the authenticity of reviews or influenced by negative past experiences. Furthermore, brand image emerged as a critical factor, significantly affecting purchasing decisions, as a strong brand reputation fosters consumer trust and loyalty. This research emphasizes the need for e-commerce platforms to focus on improving service quality and maintaining a positive brand image to drive consumer purchasing behavior effectively.

ANALISIS PEMBERDAYAAN PEREMPUAN PADA NEW VENTURE CREATION: ENTREPRENEURIAL SELF-EFFICACY SEBAGAI VARIABEL PEMODERASI Kairupan, Daniel Joel Immanuel; Primandaru, Noormalita
Modus Vol. 32 No. 2 (2020): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v32i2.3515

ABSTRACTThis study focuses on the effects of education empowerement, financial empowerment, and access of technology on new venture creation, with entrepreneurial self-efficacy as a moderating variable, and housewives as the research subject. This study is a cross-sectional field research and uses non-probability purposive sampling method. The research sample is the women in a Family Welfare Movement (Pembinaan Kesejahteraan Keluarga/PKK) group in the coastal village of Bantul. The analysis is conducted by using Partial Least Square (PLS) and based on a structural equation modeling (SEM) in simultaneously testing the measurement model and structural model. Keywords: new venture creation; entrepreneurial self-efficacy; education empowerement; financial empowerment; access of technology ABSTRAKPenelitian ini berfokus pada pengaruh education empowerement, financial empowerment, dan access of technology terhadap new venture creation dan entrepreneurial self-efficacy sebagai variabel pemoderasi pada perempuan ibu rumah tangga. Setting yang digunakan adalah setting alamiah yang juga disebut field research. Dari sisi dimensi waktu, penelitian ini termasuk dalam kategori penelitian cross-sectional. Teknik pengambilan sampel menggunakan non probability sampling tipe purposive sampling. Sampel dalam penelitian ini adalah perempuan yang tergabung dalam kelompok Pembinaan Kesejahteraan Keluarga (PKK) di Desa kawasan pesisir Bantul. Model analisis yang digunakan adalah model analisis Partial Least Square (PLS) mengikuti pola model persamaan struktural (SEM) berbasis varian yang secara stimultan dapat melakukan pengujian model pengukuran sekaligus pengujian model struktural. Kata kunci: new venture creation; entrepreneurial self-efficacy; education empowerement; financial empowerment; access of technology

Kajian Dampak Pariwisata Berbasis Masyarakat sebagai Pendukung Sustainable Development terhadap Peningkatan Wisatawan di Daerah Istimewa Yogyakarta Nasution, Olivia Barcelona; Primandaru, Noormalita
Indonesian Journal of Tourism and Leisure Vol 4, No 2 (2023)
Publisher : Lasigo Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36256/ijtl.v4i2.362

The issue of sustainability has become the focus of attention of practitioners, governments and researchers in all contexts, including the tourism sector, so it is important to examine the impact of one form of tourism sustainability, namely community based tourism (CBT) on tourists' desire to revisit tourism destinations. This study aims to examine perceptions of CBT performance on satisfaction and its impact on revisit intention and word of mouth (WOM) intention. This research uses primary data by distributing questionnaires online. The characteristics of the respondents in this research are people who have visited tourist destinations in DI Yogyakarta. A total of 168 respondents were collected. Data were analyzed using structural equation models using SmartPLS 3.2.9 software. The tests carried out consisted of testing the measurement model and testing the inner model. The research results show that the performance of community based tourism (CBT) has a significant effect on tourist satisfaction, tourist satisfaction has a significant effect on intention to revisit, and tourist satisfaction has a significant effect on word of mouth. The results of this research suggest that tourism developers and the government can collaborate and regularly measure CBT performance so that they continue to provide pleasant services and experiences to tourists so that tourists visit again and even voluntarily invite other people to visit tourist destinations.

Title

Found 19 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 19 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 19 Documents
Search