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PENDAMPINGAN DIGITAL MARKETING PADA PELAKU UMKM DALAM UPAYA PENINGKATAN EFISIENSI PENJUALAN DI ERA TRANSISI MENUJU ENDEMI COVID-19 noer, irmayani; Ambarwari, Agus; Widyawati, Dewi Kania; Yuniarti, Evi
Jurnal Pengabdian Nasional Vol 3 No 2 (2022)
Publisher : Politeknik Negeri Lampung

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Abstract

Usaha Mikro Kecil Menengah (UMKM) merupakan sektor penting penunjang perekonomian masyarakat. Pandemi Covid-19, berdampak negatif berupa penurunan pendapatan secara drastis akibat kendala pemasaran produk. Setelah lebih dari 2 (dua) tahun, kondisi new normal saat ini mengakibatkan kebiasaan hidup masyarakat yang sangat tergantung pada pemanfaatan teknologi informasi.  Adaptasi kehidupan di masa transisi memberikan manfaat salah satunya adalah digitalisasi pemasaran.  Pendampingan bagi mitra UMKM untuk mampu bangkit dan berkembang melalui adaptasi teknologi online pada sistem penjualan produk sangat diperlukan, terutama bagi UMKM yang berada di daerah perkotaan dimana ketersediaan akses internet tersedia cukup.  Salah satu UMKM yang mengalami dampak ini adalah UMKM Bunga Bakery Lampung. Kegiatan pendampingan digitalisasi pemasaran dilakukan dalam 3 (tiga) tahapan yaitu tahap edukasi, pendampingan, dan evaluasi keberlanjutan.  Edukasi diberikan untuk meningkatkan pengetahuan dan pemahaman mitra tentang berbagai platform pemasaran digital. Hasil kegiatan menunjukkan bahwa pengetahuan dan pemahaman mitra terhadap digitalisasi pemasaran meningkat. Tahap pendampingan dilakukan dengan praktik pembuatan dan implementasi platform pemasaran digital seperti akun bisnis pada Watsapp, google map, instagram dan facebook yang terintegrasi.  Kegiatan pendampingan dilakukan untuk memastikan bahwa mitra telah mampu mengaplikasikan teknologi dan edukasi yang diberikan. Tahap ketiga adalah evaluasi dan keberlanjutan dengan melakukann pemantauan aplikasi media online yang telah diterapkan oleh mitra.  Kegiatan ini dilakukan untuk memastikan bahwa mitra dapat menerapkan digital marketing secara mandiri dan terus menerus. Pada akhirnya outcomes yang diharapkan dapat dicapai oleh mitra sebagai pelaku UMKM adalah meningkatkan skala ekonomi UMKM. sebagai salah satu penggerak ekonomi di masyarakat.   Kata kunci : endemi covid-19, ekonomi masyarakat, pemasaran digital     
Perkembangan Paradigma Metode Klasifikasi Citra Penginderaan Jauh dalam Perspektif Revolusi Sains Thomas Kuhn Ambarwari, Agus; Husni, Emir Mauludi; Mahayana, Dimitri
Jurnal Filsafat Indonesia Vol. 6 No. 3 (2023)
Publisher : Undiksha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jfi.v6i3.53865

Abstract

The rapid improvement of remote sensing technology has given rise to three paradigms of remote sensing image classification methods, namely pixel-based, object-based, and scene-based. This article aims to explain or reveal the development of remote sensing image classification methods and their relationship with Thomas Kuhn's scientific revolution process (pre-paradigm, normal science, anomaly, crisis, and scientific revolution) that occurs in the development of these classification methods. The preparation of this article uses a descriptive qualitative method. Reference sources are journal articles collected from the Scopus database with topics related to classification and remote sensing. Other reference sources are data extracted from review articles. From all the references collected, a literature study is then carried out by analyzing the article's title, abstract, and overall content. After that, the stages of the scientific revolution related to the development of classification methods in remote sensing images were described. Based on the review of the articles, it can be explained that the development of classification methods for remote sensing imagery began in the 1970s when the Landsat satellite was first launched. In this early period, the classification method used was based on pixels or sub-pixels, because the spatial resolution of remote sensing imagery was shallow. As remote sensing technology developed, in the 2000s a new approach was discovered that was more efficient than the pixel-based approach for classifying high-resolution imagery, namely object-based classification methods. Then, with the release of the land use dataset (UC-Merced) in the 2010s, scene-based remote sensing image interpretation began to be used, as pixel- and object-based methods were insufficient to classify correctly.
Rancang Bangun Web Service Api Dan Dokumentasi Rest Api Web Portal Unit Kegiatan Mahasiswa Di Politeknik Negeri Lampung Leo, Leo Pradana; Ambarwari, Agus; Putra, Septafansyah Dwi
ROUTERS: Jurnal Sistem dan Teknologi Informasi Vol. 1 No. 1, Februari 2023
Publisher : Program Studi Teknologi Rekayasa Internet, Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.75 KB) | DOI: 10.25181/rt.v1i1.2700

Abstract

Currently, the student activity unit of the Lampung State Polytechnic itself already has a website that is connected to the official website of the Lampung State Polytechnic. Based on the results of research on 8 student activity units in Polinela, the web is considered to still not meet the needs of each student activity unit of the State Polytechnic in Lampung. then it is necessary to develop a backend system based on the Application Programming Interface (API) that can be implemented to create an Application and Mobile-based web. So an API-based system can be produced with a Representational State Transfer (REST) architecture and web REST API documentation portal for student activity units of the State Polytechnic in Lampung to make it easier for frontend developers to create a web
Design and Performance Analysis of a Fuzzy Logic-Based IoT System for Greenhouse Irrigation Control Ambarwari, Agus; Widyawati, Dewi Kania; Putra, Septafiansyah Dwi
Internet of Things and Artificial Intelligence Journal Vol. 4 No. 3 (2024): Volume 4 Issue 3, 2024 [August]
Publisher : Association for Scientific Computing, Electronics, and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/iota.v4i3.764

Abstract

Automatic irrigation has long been used to efficiently irrigate large agricultural areas through drip irrigation systems to minimize water wastage. In greenhouse irrigation, computerized control is essential to improve productivity, as conventional control methods that rely on on-off or proportional control are often inefficient. This research introduces a novel approach to monitor greenhouse environmental conditions and control irrigation duration. The monitoring system architecture consists of sensor nodes and a gateway. The irrigation duration control uses a Fuzzy Logic Controller (FLC) based on the Mamdani method. The FLC is implemented on a NodeMCU ESP8266 board integrated with a DHT22 sensor and a soil moisture sensor. Temperature and soil moisture parameters are used as inputs for the fuzzy logic system in determining the appropriate irrigation duration. The linguistic variables used in the fuzzy membership function include soil moisture (categorized as water, wet, and dry), temperature (categorized as cold, normal, and hot), and watering time (categorized as zero, short, medium, and long). A rule base consisting of nine fuzzy rules was developed based on these membership functions. Experimental results show that the FLC implemented on the NodeMCU ESP8266 has an average accuracy of 99.41% compared to the MATLAB simulation. This shows the fuzzy logic-based system's high accuracy and effectiveness in controlling the duration of greenhouse irrigation. This developed system offers a promising solution to optimize water usage and improve irrigation management in a greenhouse environment.