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All Journal Media Kesehatan Masyarakat Indonesia Amerta Nutrition
A'yunin, Elia Nur
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Health Professions Medicine & Pharmacology Nursing Public Health Other

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Media Effect to Risk Perception and Protective Behavior During COVID-19 in Indonesia Partial Least Squares Modeling Analysis A'yunin, Elia Nur; Arumsari, Imas; Suraya , Izza; Sari, Mega Puspa
Media Kesehatan Masyarakat Indonesia Vol. 19 No. 4: DECEMBER 2023
Publisher : Faculty of Public Health, Hasanuddin University, Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30597/mkmi.v19i4.26642

Abstract

Indonesia has implemented a Large-Scale Social Distancing policy, limiting major public activities to control the COVID-19 pandemic. This study investigates the media content information, the perception of its role, and its contribution to forming the general public’s risk perception and protective behavior during this situation. This study was an observational study using a cross-sectional design. Data was collected through an online semi-structured questionnaire using Google Forms. A total of 522 participants were obtained through snowball sampling for two weeks. The data analyzed used the Partial Least Squares (PLS) technique. The results showed the structural model of media content information and the perception of media’s role in influencing risk perception and protective behavior. Media content information and perception of media’s role directly influence protective behavior significantly. The only perception of the media’s role is that it significantly influences risk perception. Then, risk perception directly influences protective behavior. The structural model of media content information and perception of media’s role in influencing risk perception and protective behavior during COVID-19 when the transition period to the new normal era in Indonesia has been conducted.
Adolescents' Unhealthy Eating Behavior and Customer Engagement on Social Media in Sub-Urban Areas: Adolescents’ Unhealthy Eating Behavior and Customer Engagement on Social Media in Sub Urban Areas A'yunin, Elia Nur; Mustakim, Mustakim; Arumsari, Imas
Amerta Nutrition Vol. 8 No. 4 (2024): AMERTA NUTRITION (Bilingual Edition)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/amnt.v8i4.2024.549-556

Abstract

Background: Social media exposure is one of the effective strategies for digital marketing of food and beverage products in this present era. In addition, adolescents are the dominant users of social media (75.5%), which affects their behavior and health status. Objectives: This study aimed to describe adolescent eating behavior and customer engagement with food, beverage, and drink-related content on social media in sub-urban areas and to analyze the relationship with their eating behavior. Methods: The procedures were carried out using a descriptive observational method with a cross-sectional approach at SMA XX in the sub-urban areas in Depok City. The participants comprised class X aged 15-16 years (n=277) who were selected using the total sampling method. In addition, adolescents' healthy eating behavior was measured by AFHC (Adolescent Food Habits Checklist). The data obtained were then analyzed using an independent T-test with a Confidence Interval (CI) of 95%. Results: The results showed that the majority of the participants had unhealthy eating behavior. In addition, two aspects of customer engagement behavior showed a significant relationship with healthy eating in adolescents. This behavior includes liking and commenting on food and drink advertisements/promotions on social media (p-value=0.051), sharing, reposting, or tagging someone in food and drink content, reviews of places to eat, or viral food trends (p-value=0.025). Conclusions: Customer engagement on social media significantly affected eating behavior of adolescents in sub-urban areas, particularly behavior of liking and sharing/reposting food adverts.
Co-Authors Arumsari, Imas Mustakim Mustakim Sari, Mega Puspa Suraya , Izza