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All Journal Jurnal Ilmiah Akuntansi dan Keuangan (JIAKu) Asian Journal of Community Services (AJCS) Community Services Journal (CSJ)
Jayanti, Luh Gede Pande Sri Eka
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Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Journal : Asian Journal of Community Services (AJCS)

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Strengthening Independence and Digital Marketing of The Tumpeng Industry Group in Banjar Batur, Batubulan, Sukawati, Gianyar Suriani, Ni Nyoman; Yogiarta , I Made; Jayanti, Luh Gede Pande Sri Eka
Asian Journal of Community Services Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i6.9955

Abstract

The phenomenon of selling upakara products is increasing due to high demand, especially from Balinese women who work outside the home. In this modern era, they prefer to buy ready-made upakara equipment, creating new business opportunities. This has led to home industries making tumpeng/penek for upakara purposes, such as the one coordinated by Mrs. Nyoman Putri in Banjar Batur, Batubulan. To compete, tumpeng businesses need digital-based accounting and marketing systems. However, business actors often lack knowledge in these areas. This service aims to improve partners' abilities in accounting, digital marketing, and entrepreneurial independence by mentoring and lectures. The result is enhanced business independence, better cost calculation, and increased tumpeng sales in Gianyar.
Co-Authors Cokorda Krisna Yudha Dinata , I Gede Arya Mahendra Giri, Ni Putu Rediatni I Made Suniastha Amerta Ni Luh Putu Indiani Purnami, A.A. Sri Santini, Ni Made Suriani, Ni Nyoman Sutapa , I Nyoman Yogiarta , I Made