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All Journal Ekonomi dan Bisnis Pasundan Community Service Development Journal of Accounting, Management and Islamic Economics
ZULFISON, ZULFISON
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Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Vietnam Entrepreneurship Digital Transformation: a Lesson Learn from MSMEs in Hanoi and Ho Chi Minh City Haque, Marissa Grace; Rimadias, Santi; Nelmida, Nelmida; Andriani, Meta; Putri, Vidiyanna Rizal; Sparta, Sparta; Zulfison, Zulfison; Haryanti, Enny
Pasundan Community Service Development Vol. 2 No. 1 (2024): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v2i1.125

Abstract

Increasing people's welfare and leaps at all levels of national progress are important goals in developing MSMEs in Hanoi and Ho Chi Minh City, Vietnam. Through comprehensive training programs carried out by the country, Vietnam's MSMEs are developing rapidly. With an understanding of digital technology and effective-efficient business practices. In the operational realm, product and service quality, expanding market reach through online platforms. The adoption of digital technology and entrepreneurship training also opens up new opportunities for Vietnamese MSMEs to collaborate with other business actors, both at home and abroad, through G to G to B to B. Thus, MSMEs in the two cities in Vietnam become more competitive, and contribute to increasingly sustainable inclusive economic growth. This research tries to explore the relationship between the adoption of digital technology and entrepreneurship training with the financial literacy and business management abilities of MSMEs from Vietnam, as well as their impact on the welfare of the people in these two cities, for adoption by Indonesia.
Antisipasi Pemasaran Saat Boikot Produk Di Lingkungan Konsumen Muslim Dunia Dan Indonesia Terjadi: Studi Literaratur Haque, Marissa Grace; Puspita, Puspita; Zulfison, Zulfison
Jurnal Ekonomi dan Bisnis Vol 4 No 1 (2024): Jurnal Ekonomi dan Bisnis
Publisher : LPPM STIE Bisnis Internasional Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56145/jurnalekonomidanbisnis.v4i1.176

Abstract

Diawali dengan menelusuri konteks historis dan religius dari boikot di kalangan komunitas Muslim, terkait dengan situasi di Madinah dan dampak nilai-nilai agama terhadap perilaku konsumen. Penelitian ini membahas alasan di balik protes konsumen terhadap merek asing, menekankan identitas nasional, kekhawatiran ekonomi, faktor etika, dukungan masyarakat, dan faktor persepsi yang mempengaruhi perilaku mereka. Beberapa karakteristik individu Muslim, terkait dengan pengaruh teman sebaya dan perilaku kelompok, seperti komunitas dan ikatan sosial, identitas agama, pengaruh otoritas agama, solidaritas dengan perjuangan Muslim global, berbagi informasi dalam komunitas, dan rasa tanggung jawab. Selain itu, mengeksplorasi dampak motivasi keagamaan, intrinsik dan ekstrinsik terhadap perilaku konsumen, membahas peran pemasaran Islami dan penggunaan simbol-simbol dalam mempengaruhi perilaku konsumen, menekankan identitas global umat, dan strategi pemasaran yang disesuaikan. Metodologi ini menguraikan proses pengumpulan dan analisis data, menyoroti penggunaan metode kualitatif, untuk mendapatkan wawasan tentang sikap dan motivasi konsumen yang mendorong boikot antar kelompok. Digunakan untuk berikan gambaran secara global untk kemudian digunakan sebagai rujukan analisis data, untuk mengekstraksi konsep dan pola yang bermakna dari jurnal yang dikumpulkan, mengidentifikasi tema dan pola penting. Sebagai kesimpulan, penelitian ini memberikan eksplorasi komprehensif tentang motivasi dan dinamika boikot di kalangan konsumen Muslim, menyoroti faktor sejarah, agama, dan sosial-ekonomi yang mempengaruhi perilaku dan aktivisme konsumen, penyelidikan menyeluruh terhadap fenomena boikot yang kompleks, dan wawasan mengenai hal-hal yang berkaitan dengan boikot. dinamika agama, budaya, dan faktor sosial yang membentuk perilaku konsumen.
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN NILAI NASABAH TERHADAP KEPUASAN NASABAH TABUNGAN BANK SYARIAH Fansuri , Deni; Zulfison, Zulfison
Journal of Accounting, Management and Islamic Economics Vol. 2 No. 2 (2024): Journal of Accounting, Management, And Islamic Economics, Volume 02, No. 02, De
Publisher : Ibs Press

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Abstract

This study aims to discuss the influences that affect customer satisfaction of Islamic bank savings. The independent variables obtained from the results of the preliminary survey are Service Quality, Product Quality and Customer Value. While the dependent variable obtained is customer satisfaction. The analysis test includes the normality test, linearity test, and multicollinearity test. Hypothesis testing using multiple regression. The population in this study were customers of Islamic banks, with a sample of 106 respondents using Islamic bank savings. The sampling technique used purposive sampling. By using a quantitative descriptive approach. The results of this study indicate that service quality has no significant positive effect on customer satisfaction, product quality has a significant positive effect on customer satisfaction, customer value has a significant positive effect on customer satisfaction.
Co-Authors Andriani, Meta Fansuri , Deni Haryanti, Enny Marissa Grace Haque, Marissa Grace Nelmida, Nelmida Puspita Puspita Putri, Vidiyanna Rizal Santi Rimadias Sparta, Sparta TYANTO, RIFKI