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All Journal JUIMA : Jurnal Ilmu Manajemen Jurnal Ilmiah Edunomika (JIE) Maneggio Journal of Management, Economic, and Financial
Karwini, Ni Ketut
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH BIAYA PROMOSI PENJUALAN DAN BIAYA PERIKLANAN TERHADAP PENJUALAN HANDPHONE PADA UD.ONE WAY CELL DI KOTA DENPASAR Karwini, Ni Ketut; Sallie, Jesslyn Monika
JUIMA : JURNAL ILMU MANAJEMEN Vol 8 No 2 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (473.617 KB) | DOI: 10.36733/juima.v8i2.292

Abstract

This study is intended to determine the effect of sales costs and advertising costs on mobile phone sales. Type This research is a causality research with sales promotion cost and advertising cost as independent variable and sales as dependent variable. Methods of data collection using observation methods, interviews, and documentation. Data analysis used in this research use classical assumption test, multiple linear regression, F test, and t test.The results of this study found that the cost of sales promotion partially have a positive and significant impact on mobile phone sales. Meanwhile, advertising costs showed no significant positive effect.Therefore, the company still performs the cost of selling promotions effectively so that it can increase the sales of mobile phones, which in turn will attract potential buyers.
Marketing Management in Agribusiness: Branding Strategies and Market Penetration Wijayanthi, Ida Ayu Trisna; Setiyarti, Tettie; Karwini, Ni Ketut; Handayani, Ni Wayan Ana Rahita
Maneggio Vol. 2 No. 2 (2025): Maneggio-Apr
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/fkxgrv24

Abstract

This study aims to analyze marketing strategies, particularly branding and market penetration, employed by agribusiness actors in Indonesia. In the context of agribusiness, branding not only serves to enhance product image but also to create an emotional connection with consumers. This research uses a qualitative approach through in-depth interviews with agribusiness entrepreneurs in the horticulture, processed food, and organic product sectors. The results show that agribusiness actors with better educational backgrounds and experience are more capable of implementing modern marketing strategies, including branding and digital marketing. However, micro and small enterprises still face challenges in adopting digital marketing technologies. This study also reveals the importance of collaboration with communities and the use of social media as effective marketing channels. These findings provide insights into the challenges and opportunities faced by agribusiness actors in building a strong brand and achieving broad market penetration.
Improving The Effectiveness of Primary School Administration Services Based on The Education Management Information System With The Dapodik Application And Education Service Facilities Udiyana, Ida Bagus Gede; Putri, Anak Agung Made Anggita Yuliari; Utari, Ida Ayu Putu Ari; Astini, Ni Nyoman Seri; Kusuma, I Nyoman Ari; Karwini, Ni Ketut
Journal of Management Economic and Financial Vol. 1 No. 2 (2023): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jmef.v1i2.25

Abstract

The purpose of this research is to determine and analyze the use of the Dapodik application and educational service facilities on the effectiveness of administrative services and to analyze the factors for the success of using the Dapodik application and the quality of educational services on the effectiveness of administrative services at SD Saraswati 1 Denpasar, Bali - Indonesia. The results of the research show that the weaknesses of using the Dapodik application-based education management information system are that some students are still not punctual in completing administrative documents, the limited number of operators in operating the application and processing data, the consistency of the application of the Dapodik application system often changes causing school operators to have to re-input in each school year. Factors that influence the effectiveness of the use and implementation of the Dapodik application (1) support from a good information system, (2) support from an excellent internet network, (3) participation and coordination of school principals, teachers and parents, (4) administrative staff educational services are competent, professional, responsible and able to coordinate well. (5) Facilities and infrastructure are good and of good quality.
THE INFLUENCE OF INFLUENCER CREDIBILITY ON CONSUMER PURCHASE INTEREST WITH PRICE AS A MODERATING VARIABLE Karwini, Ni Ketut; Suryani, Ni Kadek
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13051

Abstract

Abstract Researchers believe that an Influencer has credibility and can make potential consumers decide to buy a product based on the trust that comes from the Influencer's good credibility. Based on this, this research aims to analyze the influence of Influencer Credibility on Purchasing Decisions. Different from a number of other studies, this research adds the price variable as a moderating variable which can strengthen the influence of the Influencer Credibility variable on Purchasing Decisions. This research is quantitative research with an exploratory approach which uses previous research related to Influencer Credibility, Purchasing Decisions, and Price as a benchmark for finding elements of novelty in subsequent research. The data used in this research uses primary data obtained from Suzuki sales spread throughout Indonesia with 300 employees. These data were analyzed using the smart PLS 4.0 analysis tool. The result in this research show that the Influencer Credibility variable can have a positive relationship and have a significant influence on purchasing decisions because the P-Values results are positive and are below the 0.05 significance level, namely 0.017. These results were obtained due to consumer trust in Influencers who have good credibility. Apart from that, in the second row of the third table the Path Coefficient is also the second hypothesis in this research, showing that the Price variable can strengthen the influence of the Influencer Credibility variable on Purchasing Decisions. With affordable prices and service accompanied by good Influencer Credibility, it can make consumers more confident in making purchasing decisions. This statement can be proven from the results of the P-Values which show a positive relationship and a significant influence because it is below 0.05, which is 0.000, more significant than the direct test of 0.012. Based on these results, the first and second hypotheses in this research can be accepted and proven. Keywords: Influencer Credibility, Consumer Purchase, Price
Co-Authors Astini, Ni Nyoman Seri Handayani, Ni Wayan Ana Rahita Kusuma, I Nyoman Ari Putri, Anak Agung Made Anggita Yuliari Sallie, Jesslyn Monika Setiyarti, Tettie Suryani, Ni Kadek Utari, Ida Ayu Putu Ari WIjayanthi, Ida Ayu Trisna