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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora
Hutomo, Edwin Joyo
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Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Green Online Retailer Towards Brand Sustainability Hutomo, Edwin Joyo; Buana, Yud; Kurniawan, Yohanes Jhony
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 4 No 3 (2021)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v4i2.1427

Abstract

The shift in shopping methods from physical (offline) stores to virtual (online) stores has crystallized even more. Gradually the shift allows consumers to feel easy and comfortable in respect to buying products by online methods. This earliness paradigm shift becomes interesting if it becomes a topic of the research regarding the possibility of its sustainability in the triple bottom line. The clarity of the consumer's perspective on brand sustainability in terms of the main three pillars is being tested to clarify the roots of the paradigm by becoming a hypothesis in this research. The hypothesis was tested using Structural Equation Modeling on the answers of 278 respondents to identify the significant path. The findings are quite surprising so that entrepreneurs require to put forward the sustainability side of their brand. Future research should be aimed at adding more detailed factors related to the need for the process of achieving sustainability.
Role Of Stress To Quitting Intention Between Men And Women Employees In Hotel Industry Isanawikrama, Isanawikrama; Hutomo, Edwin Joyo; Buana, Yud
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 4 No 3 (2021)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v4i2.1429

Abstract

The attitudes and behaviors of employees who provide frontline service and address the extent to which relationships vary among male and female employees. The overall model predicts effects of role stress and work or no work conflict on customer-contact employees’ job performance, job, and life satisfaction, and quitting intent. Results of structural equations modeling suggest an important role for work/no work conflict overall as well as two areas of interesting variation across gender. Specifically, multisampling structural equations analyses suggest that role stress affects female service provider’s job performance more negatively than it does males’, and that job satisfaction is related more highly to quitting intent among males. Overall, results suggest interesting similarities and differences across gender.
Co-Authors Buana, Yud Isanawikrama, Isanawikrama Kurniawan, Yohanes Jhony