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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora IKRA-ITH EKONOMIKA Jurnal Administrasi dan Kesekretarisan
Hutomo, Edwin Joyo
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Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Strategi Manajemen Bintang Tamu Pada Program Stasiun Televisi Berbayar Hutomo, Edwin Joyo; Isanawikrama, Isanawikrama; Kurniawan, Yohanes Jhony
Jurnal Administrasi dan Kesekretarisan Vol 3, No 1 (2018): Jurnal Administrasi dan Kesekretarisan
Publisher : STIKS Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.197 KB) | DOI: 10.36914/jak.v3i1.135

Abstract

The purpose of this research is to know guest star management strategy in program on paid TV station. This research combines between management theory and television production theory. The theory management involve planning, organizing, actuating, and controlling. While the television production theory involves pre-production, production, and pasca production. The research method is qualitative with data collection technique by semi-structured interview, observation participant, and documentation. The results of this study indicate that the program has a strategy in the management of a guest star by providing treatments that is featured on the program with well-preparation content. So that, with guaest star that are already famous or not famous yet, program still can make impression of quality and entertaining event. Penelitian ini bertujuan untuk mengetahui strategi pengelolaan bintang tamu dalam program di sebuah stasiun televisi berbayar. Penelitian ini menggabungkan antara teori manajemen dengan teori produksi televisi. Teori manajemen meliputi perencanaan, pengorganisasian, pelaksanaan, dan pengawasan. Sedangkan produksi televisi meliputi pra produksi, produksi, dan pacsa produksi. Metodologi yang digunakan adalah kualitatif dengan teknik pengumpulan data menggunakan wawancara semistruktur, observasi partisipasi, dan dokumentasi. Hasil dari penelitian ini menunjukkan bahwa program memiliki strategi dalam pengelolaan bintang tamu dengan cara memberikan treatment-treatment unggulan yang ada di dalam program dengan persiapan konten yang matang. Sehingga, dengan bintang tamu yang sudah terkenal maupun belum terkenal program tetap bisa membuat tayangan acara yang menghibur dan berkualitas.
Green Online Retailer Towards Brand Sustainability Hutomo, Edwin Joyo; Buana, Yud; Kurniawan, Yohanes Jhony
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 4 No 3 (2021)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v4i2.1427

Abstract

The shift in shopping methods from physical (offline) stores to virtual (online) stores has crystallized even more. Gradually the shift allows consumers to feel easy and comfortable in respect to buying products by online methods. This earliness paradigm shift becomes interesting if it becomes a topic of the research regarding the possibility of its sustainability in the triple bottom line. The clarity of the consumer's perspective on brand sustainability in terms of the main three pillars is being tested to clarify the roots of the paradigm by becoming a hypothesis in this research. The hypothesis was tested using Structural Equation Modeling on the answers of 278 respondents to identify the significant path. The findings are quite surprising so that entrepreneurs require to put forward the sustainability side of their brand. Future research should be aimed at adding more detailed factors related to the need for the process of achieving sustainability.
Role Of Stress To Quitting Intention Between Men And Women Employees In Hotel Industry Isanawikrama, Isanawikrama; Hutomo, Edwin Joyo; Buana, Yud
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 4 No 3 (2021)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v4i2.1429

Abstract

The attitudes and behaviors of employees who provide frontline service and address the extent to which relationships vary among male and female employees. The overall model predicts effects of role stress and work or no work conflict on customer-contact employees’ job performance, job, and life satisfaction, and quitting intent. Results of structural equations modeling suggest an important role for work/no work conflict overall as well as two areas of interesting variation across gender. Specifically, multisampling structural equations analyses suggest that role stress affects female service provider’s job performance more negatively than it does males’, and that job satisfaction is related more highly to quitting intent among males. Overall, results suggest interesting similarities and differences across gender.
Hubungan Self-Efficacy dan Kreativitas terhadap Minat Berwirausaha Mahasiswa Hutomo, Edwin Joyo; Isanawikrama, Isanawikrama; nurina, nurina
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan menganalisis pengaruh self-efficacy dan kreativitas terhadap minat berwirausaha mahasiswa. Latar belakang penelitian berangkat dari rendahnya minat berwirausaha mahasiswa meskipun berbagai program pendukung telah tersedia di perguruan tinggi. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik survei. Sampel terdiri dari 150 mahasiswa dari berbagai program studi yang dipilih melalui purposive sampling. Instrumen penelitian berupa kuesioner skala Likert untuk mengukur self-efficacy, kreativitas, dan minat berwirausaha. Analisis data dilakukan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa self-efficacy berpengaruh positif dan signifikan terhadap minat berwirausaha (p < 0.05). Kreativitas juga berpengaruh positif signifikan terhadap minat berwirausaha (p < 0.05). Secara simultan, kedua variabel menyumbang 58% terhadap variasi minat berwirausaha. Temuan ini menegaskan bahwa peningkatan kepercayaan diri kewirausahaan dan kreativitas merupakan kunci dalam mengembangkan intensi berwirausaha mahasiswa.
Co-Authors Buana, Yud Isanawikrama, Isanawikrama Kurniawan, Yohanes Jhony Nurina Nurina