Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Jurnal Administrasi dan Kesekretarisan
Bawono, Adhi
Unknown Affiliation
Economics, Econometrics & Finance Education

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
ANALISIS KINERJA PERUSAHAAN DENGAN METODE BALANCED SCORECARD (STUDI KASUS PT XYZ BERGERAK DI BIDANG TELEKOMUNIKASI) Widyastuti, Indira Tyas; Indriana, Indriana; Umar, Abdullah; Bawono, Adhi
Jurnal Administrasi dan Kesekretarisan Vol 2, No 2 (2017): Jurnal Administrasi dan Kesekretarisan
Publisher : STIKS Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (678.699 KB) | DOI: 10.36914/jak.v2i2.35

Abstract

Balance Scorecard is a management method which can be used by the company to measure organizational performance and strategy implementation effectively. The objective of the research is to measure the company’s performance using four perspective of Balanced Scorecard: financial perspective, customer perspective, internal business process perspective, and learning and growth perspective. This research used the combination of historical data analysis, Balanced Scorecard analysis, and Strategic Management Analysis. The conclusion of the research is that Balanced Scorecard method is proven to measure company’s performance in more comprehensive way, better than traditional method that only measure financial factor. Also, the company can map the strength and weakness to improve its performance. 
Pengaruh Perilaku Konsumen, Brand Image Dan Promosi Terhadap Keputusan Pembelian Online Pada Situs Belanja Online (Studi Kasus pada Situs Belanja Online XYZ) Bawono, Adhi; Isanawikrama, Isanawikrama; Kurniawan, Jhony
Jurnal Administrasi dan Kesekretarisan Vol 3, No 1 (2018): Jurnal Administrasi dan Kesekretarisan
Publisher : STIKS Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.554 KB) | DOI: 10.36914/jak.v3i1.139

Abstract

E-Commerce is electronic commerce related to the activity of buying, selling, marketing of goods or services by utilizing internet communication network as a form of future trading.. The purpose of this research is (1) To know the influence of consumer behavior toward online purchasing decision on E Commerce Site, (2) to know the influence of brand image to online purchasing decision on E Commerce Site, (3) to know the influence of promotion to online purchasing decision at E-Commerce Sites XYZ. The method used in this study is a quantitative research method and use if the data SPSS Version 24.00. Populations and samples in this study were 97 valid questionnaires. Questionnaire materials include: Functional Image (image seen from product function), Affective Image (image seen from attitudes toward brand), and Reputation (image seen from reputation of brand) disseminated to E Commerce Site XYZ  user in Jakarta. this is: Based on the results of research and discussion, it can be concluded that (1) Partially, the dimensions of Consumer Behavior have a significant and positive effect on Purchase Decision at E-Commerce Sites XYZ received with a significance value of 0.618, (2) Partially, image has a significant and positive effect on Purchasing Decision at E Commerce Site XYZ received with a significance value of 0.323, (3) Partially, the promotion dimension has a significant and positive effect on Purchase Decision at E Commerce Sites received with a significance value of 0.765 E-Commerce adalah perdagangan elektronik yang berkaitan dengan aktivitas pembelian, penjualan, pemasaran barang ataupun jasa dengan memanfaatkan jaringan komunikasi internet sebagai bentuk perdagangan masa depan. Tujuan penelitian ini adalah untuk mengetahui pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian online pada situs belanja online XYZ. Metode yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif dan menggunakan olah data SPSS Versi 24.00. Populasi dan sampel dalam penelitian ini sebanyak 97 kuisioner yang valid. Materi kuisioner meliputi : Functional Image (citra dilihat dari fungsi produk), Affective Image (citra dilihat dari sikap terhadap merek), dan Reputation (citra dilihat dari reputasi merek) yang disebarkan kepada pengguna situs belanja online di Jakarta. Berdasarkan hasil penelitian dan pembahasan, dapat disimpulkan bahwa (1) secara parsial, dimensi Perilaku Konsumen berpengaruh signifikan terhadap Keputusan Pembelian di situs belanja online XYZ dengan nilai signifikansi 0,618, (2) secara parsial, Citra berpengaruh positif dan signifikan terhadap Keputusan Pembelian di situs belanja online XYZ dengan nilai signifikansi 0,323, (3) secara parsial, dimensi promosi berpengaruh signifikan terhadap Keputusan Pembelian di situs belanja online XYZ dengan nilai signifikansi 0,765
ONLINE MARKETING ACCESSIBILITY AND BEHAVIOR AMONG BATIK ENTREPRENEURS IN LAWEYAN, SURAKARTA, CENTRAL JAVA Sistarani, Meutia; Indriana, Indriana; Ayal, Rosalin; Bawono, Adhi
EAJ (Economic and Accounting Journal) Vol. 3 No. 2 (2020): EAJ (Economic and Accounting Journal)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/eaj.v3i2.y2020.p146-153

Abstract

In this study, researchers are evaluating the accessibility of online marketing, the most preferable online shops among consumers and the income earned each month generated through it. This research is using a qualitative method on respondents from the batik entrepreneurs’ in Laweyan, Surakarta, Central Java. The primary and secondary data are collected at every research stage. Those data are further analysed using interactive model data analysis. As a result, it was concluded that batik entrepreneurs in Laweyan are actively engaged with social media, but only a few of them are capable to utilize it for their marketing activities. The main reason is due to the limited human resource capable to run an online shop effectively, therefore most of them prefer to sell their goods in a traditional offline store basis. It is very unfortunate, because we also discovered that among batik entrepreneurs who already applied online marketing, their income has increased significantly. From this research, we suggest batik entrepreneurs in Laweyan, Surakarta, Central Java to actively use online shop as an option to market and distribute their product. They could spare some time, at least once a week, to update their business social media, e-commerce page, or business website. By doing this, batik entrepreneurs could increase their income and wider their business.
Co-Authors Abdullah Umar, Abdullah Ayal, Rosalin Indriana Indriana, Indriana Isanawikrama, Isanawikrama Meutia Sistarani Syamsul Arifin Widyastuti, Indira Tyas