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All Journal Voices of English Language Education Society EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Penelitian Inovatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Nupus, Hayati
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Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pre-service Teachers' Language Ideologies of Dual Language Bilingual Education Program : A Discourse in Language Education Policy Nupus, Hayati; Djatmika, Djatmika; Ngadiso, Ngadiso
VELES Voices of English Language Education Society Vol 7 No 3 (2023): VELES (Voices of English Language Education Society)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/veles.v7i3.21283

Abstract

Dual language bilingual education programs have been applied in Indonesia for a long time, especially in Islamic boarding schools. Drawing to classroom language policy, this paper aims to explore language ideologies of pre-service English teachers in implementation of dual language bilingual education (DLBE) program in the classroom and to what extent do their language ideologies affect their DLBE implementation before and after-class reflection. This article uses an ethnography case study in describing and exploring individual phenomena to find out the natural data from individual daily activity. Interview and observation will be used as a data collection. The participants of this study are four pre-service English teachers represented in different race, native-language and gender categories. The focus use in this study on DLBE  when students learn more than one language. Languages are separate and distinct when bilingual speakers are compared to monolingual speakers. Therefore, different language ideologies of pre-service teachers which are influenced by race, gender, and native language will affect the implementation of DLBE itself.
"KEEP MOVING FORWARD" ENGLISH CONVERSATION PRACTICE SEBAGAI UPAYA PENINGKATAN PERSONAL BRANDING DI ERA GLOBALISASI Nupus, Hayati; Novitasari, Sela; Haryadi, Didit; Bela, Bela; Atriani, Maya Fitriah
Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2025): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jipam.v5i1.125

Abstract

In today's globalised environment, the importance of conversation in English cannot be underestimated. Conversation in English is the most widely used universal language worldwide and is the primary language in international business. For Indonesia, which seeks to navigate the challenges and opportunities of the free market era and the era of globalisation, mastering a global language, particularly conversation in English, is very important. Proficiency in English conversation equips them for effective communication within SAARC as well as the BIMSTEC Economic Community and European Union countries. In the field of management, English conversation also serves as an international language, ensuring smooth communication and facilitating successful cooperation among diverse stakeholders. Effective communication is essential in business operations. Without it, collaboration between producers, distributors, and consumers will being hindered, which leads to a decrease in entrepreneurial effectiveness. Mastering conversation in English enables us to interact confidently with international business partners, fostering relationships with people around the world. Therefore, conversation in English is very important as an effort to enhance personal branding in facing the era of globalization
Representasi Makna dalam Iklan Promosi Universitas Pamulang Kampus Kota Serang Putri, Regina Delviani; Nupus, Hayati
Jurnal Penelitian Inovatif Vol 6 No 1 (2026): JUPIN Februari 2026
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.2271

Abstract

Pemanfaatan media sosial sebagai sarana promosi perguruan tinggi semakin meningkat, namun kajian ilmiah yang mengulas secara mendalam bagaimana mode-mode multimodal bekerja secara terpadu dalam membangun citra institusi pendidikan masih terbatas. Permasalahan penelitian ini berfokus pada bagaimana berbagai mode semiotik digunakan dan diintegrasikan dalam iklan promosi penerimaan mahasiswa baru Universitas Pamulang Kampus Kota Serang yang dipublikasikan melalui media sosial Instagram. Penelitian ini bertujuan untuk menganalisis peran dan interaksi mode linguistik, visual, gestural, warna, dan tata letak dalam membangun makna serta citra institusional yang persuasif.Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan kerangka teori multimodal Anstey dan Bull. Data berupa poster iklan penerimaan mahasiswa baru dianalisis secara interpretatif untuk mengidentifikasi fungsi masing-masing mode dan kontribusinya terhadap konstruksi makna. Hasil penelitian menunjukkan bahwa mode linguistik berperan utama dalam menyampaikan informasi dan ajakan secara eksplisit, sementara mode visual dan gestural memperkuat representasi citra kampus yang ramah, profesional, dan kredibel. Mode warna berfungsi menarik perhatian serta menegaskan pesan utama, sedangkan tata letak yang terstruktur meningkatkan keterbacaan dan efektivitas komunikasi. Interaksi antarmode tersebut membentuk kesatuan makna yang koheren dan meningkatkan daya persuasif iklan.Secara keilmuan, penelitian ini memberikan kontribusi pada pengembangan kajian analisis wacana multimodal dengan menegaskan relevansi multimodalitas dalam konteks promosi pendidikan tinggi di era digital.
THE ROLE OF GREEN PERCEIVED VALUE AND INNOVATION IN SMALL, AND MEDIUM ENTERPRISES COMPETITIVENESS Nupus, Hayati; Ichwanudin, Wawan; Worasutr, Assas
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 4 (2025): December
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2025.v9.i4.7398

Abstract

This study aims to examine the impact of Green Marketing on Small and Medium Enterprises (SMEs) Competitiveness by investigating the role of Green Perceived Value as a mediator and Green Innovation as a moderator. Using a survey design, quantitative data were collected from 97 owners and managers of SMEs in Serang who implement green practices and analyzed using the SEM-PLS method. The results show that Green Marketing does not have a significant direct impact on SMEs Competitiveness. However, Green Marketing significantly increases consumers' Green Perceived Value, which fully mediates the relationship between Green Marketing and SMEs Competitiveness. This finding emphasizes that the effectiveness of green strategies largely depends on how consumers evaluate and respond to the products. Additionally, Green Innovation acts as a moderator, strengthening the positive impact of Green Perceived Value on SMEs Competitiveness. Therefore, to achieve sustainable competitive advantage, Green Marketing must be integrated with innovations that enhance value in consumers' eyes, thereby delivering greater impact for SMEs.
Co-Authors Atriani, Maya Fitriah Bela, Bela Didit Haryadi Djatmika Djatmika, Djatmika Ngadiso Ngadiso Novitasari, Sela Putri, Regina Delviani Wawan Ichwanudin Worasutr, Assas