Garuda - Garba Rujukan Digital

Strategi Video Branding Tanaman Hias dalam Meningkatkan Penjualan UMKM Kabupaten Bandung Barat Angliawati, Ria Yuli; Syaodih, Erliany; Fitriani, Pipit; Surman, Surman; Tukiman, Agus
Jurnal Sosial & Abdimas Vol 6 No 2 (2024): Jurnal Sosial & Abdimas
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsa.v6i2.1832

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kemampuan pemasaran digital UMKM tanaman hias di Desa Cihideung, Kabupaten Bandung Barat melalui pelatihan dan pendampingan strategi video branding. Mengingat pesatnya perkembangan teknologi digital dan pentingnya visualisasi produk, video branding telah menjadi alat yang efektif dalam meningkatkan daya tarik produk dan penjualan. Metode yang digunakan adalah wawancara langsung kepada penjual tanaman hias, dan juga metode pelatihan dan pendampingan, pengembangan keterampilan dalam penggunaan smartphone dan teknologi videografi. Pelatihan ini mencakup teknik dasar videografi, penggunaan peralatan, dan proses editing dengan aplikasi CapCut. Hasil dari kegiatan ini menunjukkan bahwa dengan peningkatan keterampilan dalam perekaman dan pengeditan video, UMKM dapat memaksimalkan potensi pemasaran digitalnya, sehingga berdampak positif pada penjualan dan citra merek mereka. Program ini diharapkan dapat menjadi referensi untuk pengembangan pelatihan serupa di daerah lain, guna meningkatkan daya saing UMKM di era digital.

IMPLEMENTASI STRATEGI PENGEMBANGAN WISATA ALAM KAWAH KAMOJANG SEBAGAI DESTINASI WISATA DI KOTA GARUT Nurrahman, Ropa Mustopa; Surman, Surman; WR, Ago Yoqie Iskandar; Tresna Budiarti; Siti fatimah; Dhatu Dara Raditya; Mira Veranita
Journal of Governance and Public Administration Vol. 1 No. 2 (2024): Maret
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jogapa.v1i2.631

Penelitian ini mengkaji implementasi strategi pengembangan pariwisata berkelanjutan di Kawah Kamojang, Garut, Jawa Barat, Indonesia, dengan fokus pada pengembangan infrastruktur, promosi media sosial, dan partisipasi masyarakat. Dikenal karena kekayaan alamnya, Kawah Kamojang menawarkan potensi besar untuk pariwisata yang belum sepenuhnya dimanfaatkan karena keterbatasan infrastruktur dan strategi promosi yang kurang efektif. Metode deskriptif analitis digunakan untuk mengevaluasi kondisi saat ini dan mengidentifikasi faktor-faktor yang dapat meningkatkan daya tarik dan keberlanjutan wisata. Hasil penelitian menunjukkan bahwa peningkatan fasilitas wisata, strategi promosi yang lebih inovatif melalui media sosial, dan peningkatan keterlibatan komunitas lokal sangat diperlukan untuk memaksimalkan potensi pariwisata Kawah Kamojang. Saran yang dihasilkan bertujuan untuk mendukung kebijakan pembangunan pariwisata yang berkelanjutan yang tidak hanya meningkatkan perekonomian lokal tetapi juga menjaga integritas lingkungan dan sosial-budaya setempat. Penelitian ini berkontribusi pada literatur strategi pariwisata dengan menekankan pada penerapan pendekatan yang holistik dan integratif di kawasan berpotensi tinggi namun kurang tergali.

Strategi Video Branding Tanaman Hias dalam Meningkatkan Penjualan UMKM Kabupaten Bandung Barat Angliawati, Ria Yuli; Syaodih, Erliany; Fitriani, Pipit; Surman, Surman; Tukiman, Agus
Jurnal Sosial & Abdimas Vol. 6 No. 2 (2024): Jurnal Sosial & Abdimas
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsa.v6i2.1832

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kemampuan pemasaran digital UMKM tanaman hias di Desa Cihideung, Kabupaten Bandung Barat melalui pelatihan dan pendampingan strategi video branding. Mengingat pesatnya perkembangan teknologi digital dan pentingnya visualisasi produk, video branding telah menjadi alat yang efektif dalam meningkatkan daya tarik produk dan penjualan. Metode yang digunakan adalah wawancara langsung kepada penjual tanaman hias, dan juga metode pelatihan dan pendampingan, pengembangan keterampilan dalam penggunaan smartphone dan teknologi videografi. Pelatihan ini mencakup teknik dasar videografi, penggunaan peralatan, dan proses editing dengan aplikasi CapCut. Hasil dari kegiatan ini menunjukkan bahwa dengan peningkatan keterampilan dalam perekaman dan pengeditan video, UMKM dapat memaksimalkan potensi pemasaran digitalnya, sehingga berdampak positif pada penjualan dan citra merek mereka. Program ini diharapkan dapat menjadi referensi untuk pengembangan pelatihan serupa di daerah lain, guna meningkatkan daya saing UMKM di era digital.

Rotasi Jabatan Sebagai Mesin Pembelajaran Organisasional: Menguak Dampaknya Terhadap Kompetensi dan Kepuasan Karier Pegawai di Sektor Swasta Septiani, Sasi; Putri, Synta Aulia; Sabil, Nazwah Nur Sal; Amabhel, Neiva; Surman, Surman
Indo-MathEdu Intellectuals Journal Vol. 6 No. 8 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i8.4668

Job rotation is increasingly recognized as an important strategy in building adaptive organizations, yet its effectiveness on improving employee competencies and career satisfaction in the private sector has not been extensively studied. This study aims to analyze the influence of job rotation on employee competence development, both in terms of technical and behavioral competencies. This study uses a qualitative descriptive approach with thematic analysis to reveal how job rotation not only moves employees between functions, but also shapes learning experiences that accelerate professional growth. By integrating Kolb's experiential learning theory (1984), Spencer & Spencer's competency model (1993), and Greenhaus et al.'s career satisfaction framework (2010), this study finds that strategically managed job rotation can accelerate competency development and enhance career satisfaction through motivation, clarity of direction, and cross-functional insights. However, unstructured rotation policies may hinder these benefits. This study provides a new perspective on job rotation as a transformative and sustainable career development tool.

Evaluation of Academic, Referring to the Determination of the Implementation of Evaluation, Control, and Improvement at the School of Economics Balikpapan. Surman, Surman; Hidayat, Dasrun
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

The implementation of higher education evaluation in Indonesia is closely related to the implementation of the Internal Quality Assurance System (SPMI). Several previous studies that highlighted the implementation of SPMI in higher education often encountered problems, including the lack of relevance of the education process to stakeholder needs or the lack of availability of human resources, especially auditors to support SPMI, but these studies were less specific in highlighting academic SOPs as part of the managerial strategy for developing SOPs in higher education. Therefore, this study aims to evaluate and see the strategy for developing academic SOPs at STIE Balikpapan by referring to the Determination of the Implementation of Evaluation and Improvement Control (PPEPP). The form of research conducted was qualitative with a descriptive approach through a case study design. Based on the results of the research conducted, it was found that the implementation of academic SOPs at STIE Balikpapan has generally been implemented, and has been socialized using internal media, monitoring of academic SOPs has been running but needs to be carried out in a planned, structured and specific manner, evaluation of academic SOPs is carried out by the internal quality assurance unit in the form of audits per semester, but has not been carried out comprehensively in all fields or work units in the academic scope. The academic SOP development strategy model implemented at STIE Balikpapan has been running, but has not fully referred to the existing PPEPP standards, the development strategy still focuses on certain SOPs, namely the curriculum, and is still flexible, namely adjusting to needs that are considered urgent.

Peran Kedisiplinan, Etika dan Kepatuhan Kerja: Tinjauan Teoritis dan Literatur Adhelya, Talitha; Nabila, Nur; Putri, Gita Sephia; Surman, Surman
Indo-MathEdu Intellectuals Journal Vol. 6 No. 8 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i8.4772

This study aims to analyze the role of discipline, work ethics, and compliance in shaping employee work behavior through a theoretical approach and literature review. These three aspects are considered fundamental elements that contribute to improving work effectiveness and achieving organizational targets. The research method used is a literature review, examining 11 relevant scientific references, including national and international journals discussing discipline, work ethics, compliance, and employee performance. Research findings indicate that work ethics serve as a moral foundation that influences the development of disciplined behavior and compliance in carrying out tasks. Discipline is closely related to compliance, especially in the implementation of standard operating procedures, adherence to regulations, and fulfillment of work responsibilities. Furthermore, these three variables positively impact the improvement of performance, productivity, organizational commitment, and job satisfaction across various fields. Therefore, this literature review affirms that discipline, work ethics, and compliance are interconnected foundations of work behavior and have a significant influence on organizational effectiveness. The results of this study are expected to serve as a reference for the development of policies, training programs, and human resource management strategies in the workplace.

Persepsi Karyawan Terhadap Kompensasi, Motivasi, dan Kepemimpinan Transformasional Sebagai Faktor Pembentuk Kepuasan Kerja Ramadhani, Adilah Putri; Masarroh, Azzah; Hasanah, Raudatul; Surman, Surman
Indo-MathEdu Intellectuals Journal Vol. 6 No. 8 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i8.4813

Job satisfaction is an important element in human resource management, influenced by various organizational aspects. This study aims to thoroughly examine how compensation, motivation, and transformational leadership affect employees' perceptions and job satisfaction through a comprehensive literature review. The approach used is descriptive qualitative with a literature study method. Data were obtained from secondary sources such as books and scientific journal articles published between 2020 and 2025. Data analysis was conducted through thematic analysis (Braun & Clarke, 2006) by synthesizing theories from various related literature. The analysis findings indicate that employees' views on compensation are not limited to financial aspects but also include fairness and recognition. Work motivation arises from both intrinsic and extrinsic factors that influence each other in building job satisfaction. Transformational leadership, with its four dimensions, has been shown to play an important role in shaping employee job satisfaction. These three elements interact dynamically to achieve maximum job satisfaction. This study emphasizes the need for a holistic strategy that combines compensation, motivation, and transformational leadership to continuously enhance employee job satisfaction.

Peran Etika Profesional dan Sistem Disiplin dalam Peningkatan Kinerja dan Kepatuhan SDM Mulyadi, Nur Risda Kurnia; Purnama, Windy; Aurelia, Gicelyn; Angga, Angga; Surman, Surman
Indo-MathEdu Intellectuals Journal Vol. 7 No. 1 (2026): Indo-MathEdu Intellectuals Journal (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v7i1.4822

Discipline in improving performance as well as compliance of Human Resources (HR) within an organization. This study uses a qualitative descriptive approach through literature review on the concepts of work ethics, discipline, and their relationship with employee performance and compliance. Data collection was conducted through literature review (library research), which includes: Books, national and international journals. Data analysis was carried out qualitatively with stages of data reduction, data presentation, and drawing conclusions. The analysis results show that professional ethics can serve as a guideline for employees to act consistently, transparently, and accountably in their work, thereby producing more effective performance. In addition, disciplinary systems such as the provision of rewards and punishments, clear work procedures, and periodic performance evaluations have been proven to strengthen employee compliance with organizational rules. Professional ethics applied consistently can create a positive work culture and support the achievement of organizational goals. This study implies that organizations need to strengthen the code of ethics, increase the socialization of work rules, and develop an effective supervision system so that employee compliance and performance can continue to improve.

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