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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Carmin: Journal of Community Service Journal of Governance and Public Administration
Tresna Budiarti
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Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Optimalisasi Penggunaan Online Marketplace Pada UMKM “Cahaya Dua Kitri Enterprise” Jelekong-Baleendah Kabupaten Bandung Wahyuddin Bagenda; Mira Veranita; R. Oke Andikarya; Tresna Budiarti; Redi Setiyadi; Ghufran Al Fikri
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 1 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i1.2295

Abstract

This Community Service Activity aims to optimize the use of online marketplaces by UMKM "Cahaya Dua Kitri Enterprise," a fashion business in Jelekong, Baleendah District, Bandung Regency. With a systematic approach through observation, situation analysis, training, and evaluation, this study identified major obstacles such as lack of digital literacy, minimal marketing strategies, and limited resources. Through intensive training and mentoring, optimization efforts were made including improving the quality of digital content, utilizing marketplace promotion features, and collaborating with local communities. The results showed an increase in store visits of up to 150%, a 40% increase in sales, and an increase in positive reviews from customers. This emphasizes the importance of digitalization for UMKM to increase competitiveness and empower the local economy, while also making a real contribution to digital transformation in the UMKM sector in Indonesia.
IMPLEMENTASI STRATEGI PENGEMBANGAN WISATA ALAM KAWAH KAMOJANG SEBAGAI DESTINASI WISATA DI KOTA GARUT Nurrahman, Ropa Mustopa; Surman, Surman; WR, Ago Yoqie Iskandar; Tresna Budiarti; Siti fatimah; Dhatu Dara Raditya; Mira Veranita
Journal of Governance and Public Administration Vol. 1 No. 2 (2024): Maret
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jogapa.v1i2.631

Abstract

Penelitian ini mengkaji implementasi strategi pengembangan pariwisata berkelanjutan di Kawah Kamojang, Garut, Jawa Barat, Indonesia, dengan fokus pada pengembangan infrastruktur, promosi media sosial, dan partisipasi masyarakat. Dikenal karena kekayaan alamnya, Kawah Kamojang menawarkan potensi besar untuk pariwisata yang belum sepenuhnya dimanfaatkan karena keterbatasan infrastruktur dan strategi promosi yang kurang efektif. Metode deskriptif analitis digunakan untuk mengevaluasi kondisi saat ini dan mengidentifikasi faktor-faktor yang dapat meningkatkan daya tarik dan keberlanjutan wisata. Hasil penelitian menunjukkan bahwa peningkatan fasilitas wisata, strategi promosi yang lebih inovatif melalui media sosial, dan peningkatan keterlibatan komunitas lokal sangat diperlukan untuk memaksimalkan potensi pariwisata Kawah Kamojang. Saran yang dihasilkan bertujuan untuk mendukung kebijakan pembangunan pariwisata yang berkelanjutan yang tidak hanya meningkatkan perekonomian lokal tetapi juga menjaga integritas lingkungan dan sosial-budaya setempat. Penelitian ini berkontribusi pada literatur strategi pariwisata dengan menekankan pada penerapan pendekatan yang holistik dan integratif di kawasan berpotensi tinggi namun kurang tergali.
Peran Media Sosial dalam Membangun Komunitas Pecinta Kopi: Peluang dan Tantangan Bagi Coffeepreneur Andriani, Rian; Efawati, Yen; Mubarok, Ade; Tresna Budiarti
Carmin: Journal of Community Service Vol. 5 No. 2 (2025)
Publisher : Borneo Research and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59329/carmin.v5i2.210

Abstract

This article discusses the development of MSME potential in Legok Harendong Village, Bandung Regency, through the use of social media and digital distribution. This area is famous for its honey orange commodities and Arabica and Robusta coffee, which thrive due to the hilly geographical conditions and the dominance of the community as farmers. However, limited infrastructure, digital literacy, and marketing strategies are the main challenges for MSMEs in developing their businesses. This community service activity aims to enhance the capacity of MSME actors, particularly Elgeha coffee entrepreneurs, through digital marketing socialization, social media content training (including Instagram, Facebook, and WhatsApp), and product catalog creation on e-commerce platforms. The approach used is Participatory Action Research (PAR), which is a collaborative approach that actively involves MSME actors in the process of identifying problems, training, and mentoring in digital marketing based on social media. The results show an increase in business knowledge and ability in using digital media for promotion and distribution. In addition, the formation of a coffee lover community is bold, which expands networks and market potential. This program shows that digital transformation at the village MSME level can be an effective strategy in strengthening competitiveness and accelerating local economic growth sustainably.
Co-Authors Ade Mubarok Dhatu Dara Raditya Efawati, Yen Ghufran Al Fikri Nurrahman, Ropa Mustopa R. Oke Andikarya Redi Setiyadi Rian Andriani, Rian SITI FATIMAH Surman, Surman Veranita, Mira Wahyuddin Bagenda WR, Ago Yoqie Iskandar