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The effect of Store Image and Service Quality on Private Label Brand Image and Purchase Intention. Case Study: Lotte Mart Gandaria City Rizkalla, Nosica; Suzanawaty, Leis
ASEAN Marketing Journal
Publisher : UI Scholars Hub

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Retailers produce their own private label brand as a strategy to distinguish their products from competitors’. Based on previous research, store image and service quality can be used to improve private label brand image and purchase intention. A Research is conducted at Lotte Mart, Gandaria City Mall in Jakarta to find out whether store image and service quality could influence private label brand image and purchase intention. This research adopts Wu et.al.'s framework (2010). Data processing uses Structure Equation Modeling. Research outcome reveals that service quality is a significant factor in influencing private label brand image and purchase intention.

Applying Social Practice Theory to Foster Mindful Consumption: A case of waste banks in Indonesia Pratiwi, Putu Yani; Rizkalla, Nosica; Handra, Tessa; Ardianto, Eka; Simangunsong, Elliot
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 7, No 2 (2024): JUNE EDITION INTERNATIONAL JOURNAL OF ACCOUNTING FINANCE IN ASIA PASIFIC
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i2.2954

Mindful consumption is an emerging research topic. The literature about mindful consumption is currently more focused on individual. However, the more significant behavioral impact is collective behavior. So, the purpose of this research is to analyze how mindfulness instill changes to mindful consumption behavior at collective level. This study applies social practice theory to explain how waste management as a social practice increases collective mindfulness and collective mindful consumption. In this study, a qualitative research design using a case study technique was applied. A series of in-depth interviews were conducted with two waste banks and several households around them. The result of this study is waste management practice will evoke collective mindfulness and collective mindful consumption with the following processes: (1) Agents may reconfigure the elements of material, rules, and skills of waste management practices. (2) When agents perform the waste management practice frequently and consistently, the residents will participate in the practice which means that the new practice recruit new carriers. (3) For practice in the community to evolve, the recruitment of carriers depends on frequent exposure to the practice. (4) When the residents are mindful, they will transform their product choices into solutions that benefit themselves and the environment.

WASTE BANK ESTABLISHMENT AS A FORM OF SUSTAINABLE ENTREPRENEURSHIP IN SERDANG WETAN VILLAGE Pratiwi, Putu Yani; Lestari, Elissa Dwi; Purnamaningsih, Purnamaningsih; Rizkalla, Nosica; Djajadi, Arko
Jurnal Sinergitas PKM & CSR Vol 8, No 1 (2024): APRIL
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v8i1.7991

According to data from the National Waste Management Information System 43.3% of the waste produced by the community comes from household waste. This figure makes households the largest source of waste generators. In South Tangerang city area, data from the South Tangerang Environmental Service shows that the waste generated by the people of South Tangerang city is 1000 tons every day. With the high volume of waste produced, household waste management has become an important thing to do so that waste is not just thrown away in the landfill. Serdang Wetan Village, which is one of the villages supported by Multimedia Nusantara University, currently does not have a waste bank, so the aim of the current Community Development Program is to establish a Waste Bank in Serdang Wetan Village. The program began with household waste management training to housewives in Serdang Wetan Village, then continued to form a WhatsApp group as a medium of information and communication. Every 2 weeks, the residents bring their clean household waste to the waste bank. This program has succeeded in raising public awareness about sorting waste, reducing waste entering the landfill, eliminating the habit of burning waste, and also providing additional income for the Serdang Wetan Village-Owned Enterprise (BumDes).

Applying Social Practice Theory to Foster Mindful Consumption: A Case of Waste Banks in Indonesia Pratiwi, Putu Yani; Rizkalla, Nosica; Handra, Tessa; Ardianto, Eka; Simangunsong, Elliot
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i2.2954

Mindful consumption is an emerging research topic. The literature about mindful consumption is currently more focused on the individual. However, the more significant behavioral impact is collective behavior. So, the purpose of this research is to analyze how mindfulness instills changes in mindful consumption behavior at a collective level. This study applies social practice theory to explain how waste management as a social practice increases collective mindfulness and collective mindful consumption. This study applied a qualitative research design using a case study technique. A series of in-depth interviews were conducted with two waste banks and several households around them. The result of this study is waste management practice will evoke collective mindfulness and collective mindful consumption with the following processes: (1) Agents may reconfigure the elements of material, rules, and skills of waste management practices; (2) When agents perform the waste management practice frequently and consistently, the residents will participate in the practice which means that the new practice recruits new carriers; (3) For practice in the community to evolve, the recruitment of carriers depends on frequent exposure to the practice; and (4) When the residents are mindful, they will transform their product choices into solutions that benefit themselves and the environment. This study confirms that social practice may foster mindful consumption behavior at a collective level.

PELATIHAN PERANCANGAN MENU BAGI UMKM KULINER Alexandra, Yoanita; Rizkalla, Nosica; Choirisa, Septi Fahmi
Jurnal Sinergitas PKM & CSR Vol. 6 No. 2 (2022): OCTOBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v6i2.6156

The Covid-19 pandemic had a significant impact on the Indonesian economy, including MSME business players. In the Indonesian economy, Micro, Small and Medium Enterprises or MSMEs are the business groups that have the largest number. The menu in the culinary business is an important component for business success. The menu structure plays important role in the level of sales, therefore it must be made attractively and appropriately. For this reason, basic knowledge is needed to support menu preparation, such as knowledge of the type of food provided, framework, character, composition, design and menu writing. This activity is a Community Service activity that is integrated with the Menu Planning course (menu planning) majoring in Hospitality. The Community Service Partners are five culinary MSMEs located in the Tangerang and Bogor areas. The implementation of activities is carried out directly or by interview with culinary MSME entrepreneurs. The results of this activity are in the form of observation reports and recommendations for menu design for culinary businesses. This activity is useful for culinary entrepreneurs to be able to analyze business progress and the need for changes in terms of menus. In addition, careful menu planning can have an impact on culinary businesses becoming more operationally and financially efficient.abstract in bahasaPandemi Covid-19 membawa dampak yang signifikan bagi perekonomian Indonesia, tak terkecuali para pelaku bisnis UMKM. Dalam perekonomian Indonesia, Usaha Mikro, Kecil, dan Menengah atau UMKM adalah kelompok usaha yang memiliki jumlah paling besar. Menu dalam usaha kuliner merupakan komponen penting bagi keberhasilan usaha. Susunan menu sangat berperan dalam tingkat penjualan, maka dari itu harus dibuat secara menarik dan tepat. Untuk itu diperlukan pengetahuan dasar sebagai penunjang dalam penyusunan menu, seperti pengetahuan tentang tipe makanan yang disediakan, kerangka, karakter, komposisi, design serta penulisan menu. Kegiatan ini merupakan kegiatan Pengabdian Kepada Masyarakat yang terintegrasi dengan mata kuliah Menu Planning (Perencanaan menu) jurusan Perhotelan. Mitra Pengabdian adalah lima UMKM kuliner yang terletak di daerah Tangerang dan Bogor. Pelaksanaan kegiatan dilaksanakan secara langsung ataupun dengan interview dengan pengusaha UMKM kuliner. Hasil dari kegiatan ini berupa laporan observasi serta rekomendasi perancangan menu bagi usaha kuliner. Kegiatan ini bermanfaat bagi pengusaha kuliner untuk dapat menganalisa progress usaha dan kebutuhan perubahan dari segi menu. Selain itu, perencanaa menu yang matang, dapat berdampak terhadap usaha kuliner menjadi lebih efisien secara operasional maupun finansial.

PEMBERIAN MODAL USAHA UNTUK PENYEDIAAN PRODUK KEBUTUHAN RUMAH TANGGA RAMAH LINGKUNGAN Pratiwi, Putu Yani; Purnamaningsih, Purnamaningsih; Rizkalla, Nosica; Lestari, Elissa Dwi
Jurnal Sinergitas PKM & CSR Vol. 6 No. 3 (2022): DECEMBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v6i3.6160

Consumption of household products still produces a lot of packaging waste in the form of sachets or plastic. This is a serious environmental problem because plastic takes hundreds of years to decompose. To reduce the problem of plastic waste, we carry out a Community Service program to increase public awareness through collaboration with Koinpack. Koinpack is a startup company that offers solutions to reduce waste from packaging of household products. Koinpack’s product packaging can be reused. Koinpack provides opportunities for the community to become partners. The purpose of this community service program is to provide business capital (in form of products) to the community to become Koinpack partners and educate consumers about eco-friendly household products and eventually raise awareness to reduce plastic waste. The program is implemented in collaboration with two partners, a housewife who has a home-based business and a BumDes in Tangerang. In addition, socialization was also carried out to the surrounding community regarding this eco-friendly household product solution. The results of this program are providing economic benefits for partners and also increasing public awareness in adopting new innovations in the form of eco-friendly household products. Academically, this program enriches the literature on sustainable consumption.Abstract in bahasaKonsumsi produk kebutuhan rumah tangga masih banyak menghasilkan sampah kemasan dalam bentuk sachet atau plastik. Hal ini menjadi masalah lingkungan yang serius karena plastik membutuhkan waktu ratusan tahun untuk terurai. Untuk mengurangi masalah sampah plastik, kami melakukan program Pengabdian Kepada Masyarakat (PKM) untuk meningkatkan kesadaran masyarakat melalui kerjasama dengan Koinpack. Koinpack adalah salah satu perusahaan rintisan yang menawarkan solusi untuk mengurangi sampah dari kemasan produk kebutuhan rumah tangga, dimana kemasan produk Koinpack dapat digunakan ulang (reuse). Koinpack juga membuka peluang bagi komunitas untuk menjadi mitra. Tujuan program PKM ini adalah menyediakan modal usaha (dalam bentuk produk) kepada komunitas untuk menjadi mitra Koinpack dan mengedukasi masyarakat mengenai solusi pembelian produk kebutuhan rumah tangga yang lebih ramah lingkungan serta membantu menumbuhkan kesadaran untuk mengurangi sampah plastik. Pelaksanaan program dilakukan dengan bekerja sama dengan dua mitra yaitu seorang ibu rumah tangga yang memiliki usaha rumahan dan sebuah BumDes di Tangerang. Selain itu dilakukan pula sosialisasi kepada masyarakat sekitar mengenai solusi produk rumah tangga ramah lingkungan ini. Hasil dari pelaksanaan program ini yaitu memberikan keuntungan secara ekonomi bagi mitra dan juga meningkatkan kesadaran masyarakat dalam mengadopsi inovasi baru berupa produk rumah tangga ramah lingkungan. Secara akademis, program ini memperkaya literatur mengenai sustainable consumption.

PELAKSANAAN SURVEY LITERASI KEBENCANAAN UNTUK MEMETAKAN TINGKAT PENGETAHUAN KEBENCANAAN MASYARAKAT DESA PANGGARANGAN Rizkalla, Nosica; Lestari, Elissa Dwi; Fakhruddin, Irwan; Prestianta, Albertus Magnus; Kustiwa, Agus
Jurnal Sinergitas PKM & CSR Vol. 8 No. 2 (2024): OCTOBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v8i2.7988

Daerah selatan pulau Jawa merupakan daerah yang rawan gempa dikarenakan oleh aktivitasi tektonik dan vulkanik yang cukup aktif di area ini. Salah satu daerah yang merupakan zona merah dan dikhawatirkan akan terkena dampak yang cukup berat jika gempa megathrust yang diprediksikan terjadi adalah Lebak Selatan. Salah satu langkah untuk meminimalisir efek dan korban jiwa dari bencana gempa dan tsunami adalah membekali warga di area zona merah dengan pengetahuan mengenai mitigasi bencana. Sayangnya, pengetahuan warga, khususnya warga di zona merah mengenai mitigasi bencana masih kurang. Program PKM ini dilakukan dengan cara melakukan pre-survey kepada responden yang tinggal di area zona merah. Hasil dari pre-survey ini diharapkan dapat menjadi bekal untuk penyusunan materi sosialisasi dan campaign agar dapat semakin meningkatkan pemahaman warga mengenai mitigasi bencana Kata Kunci : Bencana Alam; Gempa Bumi; Tsunami; Mitigasi Bencana; Literasi Kebencanaan

WASTE BANK ESTABLISHMENT AS A FORM OF SUSTAINABLE ENTREPRENEURSHIP IN SERDANG WETAN VILLAGE Pratiwi, Putu Yani; Lestari, Elissa Dwi; Purnamaningsih, Purnamaningsih; Rizkalla, Nosica; Djajadi, Arko
Jurnal Sinergitas PKM & CSR Vol. 8 No. 1 (2024): APRIL
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v8i1.7991

According to data from the National Waste Management Information System 43.3% of the waste produced by the community comes from household waste. This figure makes households the largest source of waste generators. In South Tangerang city area, data from the South Tangerang Environmental Service shows that the waste generated by the people of South Tangerang city is 1000 tons every day. With the high volume of waste produced, household waste management has become an important thing to do so that waste is not just thrown away in the landfill. Serdang Wetan Village, which is one of the villages supported by Multimedia Nusantara University, currently does not have a waste bank, so the aim of the current Community Development Program is to establish a Waste Bank in Serdang Wetan Village. The program began with household waste management training to housewives in Serdang Wetan Village, then continued to form a WhatsApp group as a medium of information and communication. Every 2 weeks, the residents bring their clean household waste to the waste bank. This program has succeeded in raising public awareness about sorting waste, reducing waste entering the landfill, eliminating the habit of burning waste, and also providing additional income for the Serdang Wetan Village-Owned Enterprise (BumDes).

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