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Determinants of Zero Waste Lifestyle Adoption Among Generation-Z Pratiwi, Putu Yani; Handra, Tessa; Choirisa, Septi Fahmi
Conference Series Vol. 3 No. 2 (2021): International Conference on Global Innovation and Trends in Economy 2021
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/conferenceseries.v3i2.604

Abstract

Research on green consumption has two streams, the stream about how consumers consume green products (consume differently) and the stream about how to consume less. Most research focus on the stream about consume differently, therefore this study would like to contribute to the latter research stream by understanding the determinants of zero waste lifestyle adoption. The 3R theory (Reduce, Reuse, Recycle) is used in this study. The object of this study is generation-Z who live in Indonesian big cities, aged between 15 - 24 years. Data collection is done by using online questionnaire to 322 respondents. This study uses descriptive research design and judgemental sampling to collect the data. Data analysis is done by using structural equation modelling. Variables used in this study are attitude toward zero waste lifestyle, social norm, personal norm, altruistic motivation, and social media activity. The findings of this study are social media activity significantly influence reduce, reuse, and recycle behavior, social norms significantly influence recycle behavior only, while other factors do not significantly influence zero waste lifestyle adoption of generation-Z. This study gives insight that social media has significant role in changing consumer behavior to be more sustainable.
Applying Social Practice Theory to Foster Mindful Consumption: A case of waste banks in Indonesia Pratiwi, Putu Yani; Rizkalla, Nosica; Handra, Tessa; Ardianto, Eka; Simangunsong, Elliot
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 7, No 2 (2024): JUNE EDITION INTERNATIONAL JOURNAL OF ACCOUNTING FINANCE IN ASIA PASIFIC
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i2.2954

Abstract

Mindful consumption is an emerging research topic. The literature about mindful consumption is currently more focused on individual. However, the more significant behavioral impact is collective behavior. So, the purpose of this research is to analyze how mindfulness instill changes to mindful consumption behavior at collective level. This study applies social practice theory to explain how waste management as a social practice increases collective mindfulness and collective mindful consumption. In this study, a qualitative research design using a case study technique was applied. A series of in-depth interviews were conducted with two waste banks and several households around them. The result of this study is waste management practice will evoke collective mindfulness and collective mindful consumption with the following processes: (1) Agents may reconfigure the elements of material, rules, and skills of waste management practices. (2) When agents perform the waste management practice frequently and consistently, the residents will participate in the practice which means that the new practice recruit new carriers. (3) For practice in the community to evolve, the recruitment of carriers depends on frequent exposure to the practice. (4) When the residents are mindful, they will transform their product choices into solutions that benefit themselves and the environment.
WASTE BANK ESTABLISHMENT AS A FORM OF SUSTAINABLE ENTREPRENEURSHIP IN SERDANG WETAN VILLAGE Pratiwi, Putu Yani; Lestari, Elissa Dwi; Purnamaningsih, Purnamaningsih; Rizkalla, Nosica; Djajadi, Arko
Jurnal Sinergitas PKM & CSR Vol 8, No 1 (2024): APRIL
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v8i1.7991

Abstract

According to data from the National Waste Management Information System 43.3% of the waste produced by the community comes from household waste. This figure makes households the largest source of waste generators. In South Tangerang city area, data from the South Tangerang Environmental Service shows that the waste generated by the people of South Tangerang city is 1000 tons every day. With the high volume of waste produced, household waste management has become an important thing to do so that waste is not just thrown away in the landfill. Serdang Wetan Village, which is one of the villages supported by Multimedia Nusantara University, currently does not have a waste bank, so the aim of the current Community Development Program is to establish a Waste Bank in Serdang Wetan Village. The program began with household waste management training to housewives in Serdang Wetan Village, then continued to form a WhatsApp group as a medium of information and communication. Every 2 weeks, the residents bring their clean household waste to the waste bank. This program has succeeded in raising public awareness about sorting waste, reducing waste entering the landfill, eliminating the habit of burning waste, and also providing additional income for the Serdang Wetan Village-Owned Enterprise (BumDes).
Applying Social Practice Theory to Foster Mindful Consumption: A Case of Waste Banks in Indonesia Pratiwi, Putu Yani; Rizkalla, Nosica; Handra, Tessa; Ardianto, Eka; Simangunsong, Elliot
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i2.2954

Abstract

Mindful consumption is an emerging research topic. The literature about mindful consumption is currently more focused on the individual. However, the more significant behavioral impact is collective behavior. So, the purpose of this research is to analyze how mindfulness instills changes in mindful consumption behavior at a collective level. This study applies social practice theory to explain how waste management as a social practice increases collective mindfulness and collective mindful consumption. This study applied a qualitative research design using a case study technique. A series of in-depth interviews were conducted with two waste banks and several households around them. The result of this study is waste management practice will evoke collective mindfulness and collective mindful consumption with the following processes: (1) Agents may reconfigure the elements of material, rules, and skills of waste management practices; (2) When agents perform the waste management practice frequently and consistently, the residents will participate in the practice which means that the new practice recruits new carriers; (3) For practice in the community to evolve, the recruitment of carriers depends on frequent exposure to the practice; and (4) When the residents are mindful, they will transform their product choices into solutions that benefit themselves and the environment. This study confirms that social practice may foster mindful consumption behavior at a collective level.
The Role of Consumers in Fostering Circular Economy in Indonesia Pratiwi, Putu Yani; Handra, Tessa; Sutisna, Felix
Journal of Accounting, Business and Management (JABM) Vol 32 No 1 (2024): Special Issue
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jabminternational.v32i1.1452

Abstract

Consumers play an important role in transforming the economic system into a circular economy. Some literature highlighted that consumer demand has become an enabler for businesses to adopt circular practices. However, other literature argues that although consumers are aware of environmental sustainability issues, their adoption of circular products and services is still low, which is termed as an "intention–action gap." This "intention–action gap" becomes a socio-cultural barrier for businesses to adopt circular practices. This paper aims to increase knowledge and understanding about the role of consumers perceived by circular start-ups. A qualitative case study approach was employed by conducting in-depth interviews with four circular start-ups. This study is expected to shed light on the role of consumers either as enablers or barriers to the circular economy in Indonesia.
PEMBERIAN MODAL USAHA UNTUK PENYEDIAAN PRODUK KEBUTUHAN RUMAH TANGGA RAMAH LINGKUNGAN Pratiwi, Putu Yani; Purnamaningsih, Purnamaningsih; Rizkalla, Nosica; Lestari, Elissa Dwi
Jurnal Sinergitas PKM & CSR Vol. 6 No. 3 (2022): DECEMBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v6i3.6160

Abstract

Consumption of household products still produces a lot of packaging waste in the form of sachets or plastic. This is a serious environmental problem because plastic takes hundreds of years to decompose. To reduce the problem of plastic waste, we carry out a Community Service program to increase public awareness through collaboration with Koinpack. Koinpack is a startup company that offers solutions to reduce waste from packaging of household products. Koinpack’s product packaging can be reused. Koinpack provides opportunities for the community to become partners. The purpose of this community service program is to provide business capital (in form of products) to the community to become Koinpack partners and educate consumers about eco-friendly household products and eventually raise awareness to reduce plastic waste. The program is implemented in collaboration with two partners, a housewife who has a home-based business and a BumDes in Tangerang. In addition, socialization was also carried out to the surrounding community regarding this eco-friendly household product solution. The results of this program are providing economic benefits for partners and also increasing public awareness in adopting new innovations in the form of eco-friendly household products. Academically, this program enriches the literature on sustainable consumption.Abstract in bahasaKonsumsi produk kebutuhan rumah tangga masih banyak menghasilkan sampah kemasan dalam bentuk sachet atau plastik. Hal ini menjadi masalah lingkungan yang serius karena plastik membutuhkan waktu ratusan tahun untuk terurai. Untuk mengurangi masalah sampah plastik, kami melakukan program Pengabdian Kepada Masyarakat (PKM) untuk meningkatkan kesadaran masyarakat melalui kerjasama dengan Koinpack. Koinpack adalah salah satu perusahaan rintisan yang menawarkan solusi untuk mengurangi sampah dari kemasan produk kebutuhan rumah tangga, dimana kemasan produk Koinpack dapat digunakan ulang (reuse). Koinpack juga membuka peluang bagi komunitas untuk menjadi mitra. Tujuan program PKM ini adalah menyediakan modal usaha (dalam bentuk produk) kepada komunitas untuk menjadi mitra Koinpack dan mengedukasi masyarakat mengenai solusi pembelian produk kebutuhan rumah tangga yang lebih ramah lingkungan serta membantu menumbuhkan kesadaran untuk mengurangi sampah plastik. Pelaksanaan program dilakukan dengan bekerja sama dengan dua mitra yaitu seorang ibu rumah tangga yang  memiliki usaha rumahan dan sebuah BumDes di Tangerang. Selain itu dilakukan pula sosialisasi kepada masyarakat sekitar mengenai solusi produk rumah tangga ramah lingkungan ini.  Hasil dari pelaksanaan program ini yaitu memberikan keuntungan secara ekonomi bagi mitra dan juga meningkatkan kesadaran masyarakat dalam mengadopsi inovasi baru berupa produk rumah tangga ramah lingkungan.  Secara akademis, program ini memperkaya literatur mengenai sustainable consumption.
WASTE BANK ESTABLISHMENT AS A FORM OF SUSTAINABLE ENTREPRENEURSHIP IN SERDANG WETAN VILLAGE Pratiwi, Putu Yani; Lestari, Elissa Dwi; Purnamaningsih, Purnamaningsih; Rizkalla, Nosica; Djajadi, Arko
Jurnal Sinergitas PKM & CSR Vol. 8 No. 1 (2024): APRIL
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v8i1.7991

Abstract

According to data from the National Waste Management Information System 43.3% of the waste produced by the community comes from household waste. This figure makes households the largest source of waste generators. In South Tangerang city area, data from the South Tangerang Environmental Service shows that the waste generated by the people of South Tangerang city is 1000 tons every day. With the high volume of waste produced, household waste management has become an important thing to do so that waste is not just thrown away in the landfill. Serdang Wetan Village, which is one of the villages supported by Multimedia Nusantara University, currently does not have a waste bank, so the aim of the current Community Development Program is to establish a Waste Bank in Serdang Wetan Village. The program began with household waste management training to housewives in Serdang Wetan Village, then continued to form a WhatsApp group as a medium of information and communication. Every 2 weeks, the residents bring their clean household waste to the waste bank. This program has succeeded in raising public awareness about sorting waste, reducing waste entering the landfill, eliminating the habit of burning waste, and also providing additional income for the Serdang Wetan Village-Owned Enterprise (BumDes).