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All Journal Kinerja: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi dan Manajemen Indonesia I-Con Media
Fahleti, Widya Hana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH CITRA MERK, HARGA DAN LOKASI TERHADAP KEPUTUSAN BERKUNJUNG PADA QQ KTV DI KOTA SAMARINDA Masdari, Farhan; Dwijatenaya, Ida Bagus Made Agung; Fahleti, Widya Hana
I-Con Media مجلد 4 عدد 1 (2021): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

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Abstract

The fluctuating number of QQ KTV visitors shows that consumers often move, compare prices, and locations with other family karaokes. This study aims to determine the effect of brand image, price, and location partially on visiting decisions, as well as to determine the effect of brand image, price and location together on visiting decisions. This research was conducted in June 2019 to June 2020 in QQ KTV Samarinda. The population is 141 visitors, using the Slovin formula and the error rate is 5%, the number of samples is 105 respondents. Then analyzed using the method of multiple linear regression analysis. The results obtained are the brand image, price, and location of each positive and significant effect partially. And brand image, price, and location have a positive and significant effect simultaneously on the decision to visit the QQ KTV in Samarinda.Keywords: brand image, price, location, visiting decision.
PENGARUH ATRIBUT WISATA TERHADAP KEPUASAN WISATAWAN PANTAI JINGGA DI MUARA BADAK HERLISA, HERLISA; FAHLETI, WIDYA HANA
I-Con Media مجلد 4 عدد 2 (2021): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

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Abstract

This study aims to determine the effect of the attractions, facilities and accessibility variables simultaneously and partially on the satisfaction of Jingga Beach tourists in Muara Badak. Sampling was done by means of puprosive sampling, namely by distributing questionnaires to tourists who had been to Jingga Beach in Muara Badak for two weeks as many as 60 respondents. Then analyzed using multiple linear regression analysis method. The results obtained show that attractions have an effect on tourist satisfaction, while facilities and accessibility have no effect. Attractions, facilities and accessibility simultaneously influence Jingga Beach tourists in Muara Badak. 
PERSEPSI MASYARAKAT TERHADAP PEMBANGUNAN JARINGAN GAS RUMAH TANGGA DI DESA GAS ALAM KECAMATAN MUARA BADAK KABUPATEN KUTAI KARTANEGARA Wahyuddin; Fahleti, Widya Hana
I-Con Media مجلد 5 عدد 1 (2022): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM5145

Abstract

One of the government's programs in seeking alternative energy is the construction of a household gas network that has been running from 2017 to the present. One area that has received a household gas network is Gas Alam Badak Village in Muara Badak, Kutai Kartanegara. The success of the development carried out by the government cannot be separated from the perceptions of the surrounding community, both those who accept it or reject it. This study aims to determine people's perceptions of the construction of household gas networks in Gas Alam Village, Muara Badak, Kutai Kartanegara. This type of research is quantitative descriptive, with a total population of 1,117 households while the sample is 168. The results of the study were seen from the cognitive, affective, and evaluative aspects of the Gas Alam Village community to support the household gas network program. 
STRATEGI PEMASARAN IKAN NILA HASIL BUDIDAYA KERAMBA JARING APUNG PADA KELOMPOK POKDAKAN PEMUDA KBR TENGGARONG Gunawan, Andri; Wijayanti, Silvana Kardinar; Fahleti, Widya Hana
I-Con Media مجلد 5 عدد 2 (2022): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM5263

Abstract

This study aims to find out what marketing strategies are effective for increasing sales of tilapia from floating net cage cultivation in the KBR Youth Pokdakan Group through SWOT analysis. This study uses a qualitative research type. Primary data was collected through interviews with several stakeholders of the KBR Youth Pokdakan Group, namely Mr. Susanto (Chairman of the KBR Youth Pokdakan Group), Mr. Subli (Secretary of the KBR Youth Pokdakan Group), Mr. Doni (Marketing Section of the KBR Youth Pokdakan Group). In addition to the interview method, the author also uses the observation method to deepen the data obtained. Secondary data was obtained through a literature study from the KBR Youth Pokdakan Group and the author's documentation. The data that has been collected is then analyzed using the SWOT method.
PENGARUH PRODUK PROMOSI DAN PELAYANAN TERHADAP KEPUTUSAN NASABAH PEGADAIAN SYARI’AH PASAR MERDEKA DI SAMARINDA Afandi, Amrulah; Fahleti, Widya Hana; Zainuddin, Muhammad
I-Con Media مجلد 6 عدد 1 (2023): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM6171

Abstract

The Influence of Products, Promotions, and Services on Customer Decisions at the Merdeka Pawnshop Syari'ah Market in Samarinda. This study aims to determine the effect of product, promotion and service variables simultaneously on the decisions of Pegadaian Syariah Merdeka Market customers in Samarinda and want to know the effect of product, promotion and service variables partially on the decisions of Pegadaian Syariah Merdeka Market customers in Samarinda. The analytical tool used to analyze these variables is multiple regression. To test the proposed hypothesis is to use the f test and t test. the number of samples in this study were 123 customers. The research results obtained are that there is a simultaneous influence between product, promotion and service variables on the decisions of Pegadaian customers. The first hypothesis proposed is accepted because it is proven true. There is a partial influence between product variables on customer decisions, the second hypothesis proposed is accepted because it is proven true. There is a partial influence between promotion variables on customer decisions, the third hypothesis proposed is accepted because it is proven true. There is a partial influence between product variables on customer decisions, the fourth hypothesis proposed is accepted because it is proven true.
ANALISIS PENGARUH CITRA MEREK, KUALITAS LAYANAN, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA RESTORAN CEPAT SAJI KFC DI TENGGARONG Purnamasari, Sarwindah; Wijayanti, Silvana Kardinar; Fahleti, Widya Hana
I-Con Media مجلد 6 عدد 2 (2023): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM6277

Abstract

The purpose of this study was to determine the effect of brand image, service quality and price on purchasing decisions at KFC fast food restaurants in Tenggarong. This type of research used in this research is expalanatory with a quantitative approach. The number of population in this study obtained an average of 486 buyers per day. So the researchers used sampling using the Slovin formula with a = 10%, the sample obtained was 83 respondents. The method used in sampling is non-propability sampling with the type of accidental sampling. Data collection techniques using a questionnaire using multiple linear regression analysis tools using SPSS version 22 software. The multiple linear regression equation obtained in this study is Y = 0.772 + 0.154X1 + 0.147X2 + 0.627X3. The results of this study are the brand image, service quality, and price either simultaneously or together or partially have a positive and significant effect on purchasing decisions at KFC fast food restaurants in Tenggarong. The price variable is the variable that has the most influence on purchasing decisions, seen from the t test results, the price variable has a t count of 7.377, which is greater than the other two variables. The resulting R square value is 0.695, this means that 69.5% of purchasing decisions are influenced by the variables of brand image, service quality and price, while the rest (100% - 69.5% = 30.5%) is influenced by other variables such as promotion and product quality.
A PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP NIAT BELI SMARTPHONE BEKAS PADA KONTER HANDPHONE SARANG REPAIR DI KOTA BANGUN Zali, M. ROZALI; Fahleti, Widya Hana; Dewi, Septira
I-Con Media مجلد 7 عدد 2 (2024): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM72142

Abstract

The demand for information that is very fast and easy makes producers engaged in the field of communication make innovations by creating or developing practical communication tools, one of which is creating cellular phones. At this time, the sale of used smartphones has become a fairly large market and continues to grow. Many consumers choose used smartphones as a more affordable alternative compared to buying new products. The purpose of this study is to find out and examine how to manage price perceptions, product quality, and trust to build Intention to Buy Used Smartphones at Sarang Repair Mobile Counters in Kota Bangun. The research data was collected through a questionnaire. The samples studied were 50 respondents. The analytical method used in this study uses Multiple Linear Regression Analysis with hypothesis testing, namely the f-test and t-test.The results of this study indicate that (1) price perception, product quality, and trust have a simultaneous effect on the intention to purchase used smartphones at Sarang Repair  phone counter in Kota Bangun, and this has been accepted and proven to be true. (2) price perception, product quality, and trust have a partial effect on the intention to purchase used smartphones at Sarang Repair phone counter in Kota Bangun, and this has been accepted and proven to be true. And, (3) trust has the most dominant effect on the intention to purchase used smartphones at Sarang Repair phone counter in Kota Bangun, and this has been accepted and proven to be true.
Co-Authors Afandi, Amrulah Gunawan, Andri Herlisa, Herlisa Masdari, Farhan Muhammad Zainuddin Purnamasari, Sarwindah Septira Dewi Wahyuddin Wijayanti, Silvana Kardinar Wiwik Handayani Zali, M. ROZALI