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All Journal Kinerja: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi dan Manajemen Indonesia I-Con Media
Fahleti, Widya Hana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Servicescape Dan Kualitas Layanan Terhadap Kepuasan Konsumen Pada Rumah Makan Tepian Pandan Di Tenggarong Fahleti, Widya Hana
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 18 No 2 (2018)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v18i2.531

Abstract

Abstract:Customer satisfaction has become a very important issue, and many companies invest resources on consumers and continually strive to find information on how to improve customer satisfaction. One way to do manager in defending consumers and attract new customers by using servicescape theory and coupled with quality service Employers use the service environment as a way to demonstrate the qualities of its business, with the aim to make customers feel satisfied with the quality and service provided to consumers. The object of this research was conducted at the edges Spot Pandan Tenggarong. This study aims to identify and analyze the influence servicescape influence on consumer satisfaction and quality of service for customer satisfaction at Rumah Makan Tepian Pandan Tenggarong  Sample research data amounted to 80 people were taken randomly with traffic levels more than once. Data were analyzed with the help of SmartPLS application to determine the relationship of each partial latent variables. The findings indicate that the hypothesis is rejected servicescape no significant effect on customer satisfaction, and the second hypothesis is accepted, the quality of service significantly influence customer satisfactionKeywords : servicescape, service quality and customer satisfaction
Perbedaan Kepuasan Belanja Online dan Offline Fahleti, Widya Hana
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 24 No 2 (2024)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v24i2.1721

Abstract

Everyone sees different behavior when shopping online and offline. It is important for online marketers to recognize and understand these differences in online and offline shopping satisfaction when formulating marketing strategies that can further influence consumer satisfaction. The aim of this research is to determine the difference in satisfaction with online and offline shopping in Kutai Kartanegara. The population in this study was the Kutai Ketanegara community, the sample obtained was 196 consisting of 98 respondents who bought clothes online and 98 respondents who bought clothes offline. The data obtained were analyzed using the Mann Whitney method. The research results showed that there was a difference in satisfaction with online and offline shopping in Kutai Kartanegara Regency, from the mean comparison, it showed that satisfaction with online shopping was higher than offline shopping.
Perbedaan Kepuasan Belanja online dan offline Fahleti, Widya Hana
KINERJA Vol 21 No 1 (2024): Februari
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v21i1.14635

Abstract

Setiap orang melihat perilaku yang berbeda saat berbelanja online dan offline. Penting bagi pemasar online untuk mengenali dan memahami perbedaan kepuasan belanja online dan offline ini saat merumuskan strategi pemasaran yang selanjutnya dapat memengaruhi kepuasan konsumen. Adapun tujuan penelitian ini adalah untuk mengetahui perbedaan kepuasan belanja secara online dan offline di Kutai Kartanegara. Populasi pada penelitian ini adalah masyarakat Kutai Kartanegara, sampel yang diperoleh sebanyak 196 terdiri dari 98 responden pembeli secara online dan 98 responden pembeli secara offline. Data yang diperoleh dianalisis menggunakan metode Mann Whitney. Hasil penelitian diperoleh terdapat perbedaan kepuasan belanja secara online dan offline di Kabupaten Kutai Kartanegara, dari perbandingan mean menunjukkan kepuasan belanja secara online lebih tinggi dibanding belanja secara offline.
Co-Authors Afandi, Amrulah Gunawan, Andri Herlisa, Herlisa Masdari, Farhan Muhammad Zainuddin Purnamasari, Sarwindah Septira Dewi Wahyuddin Wijayanti, Silvana Kardinar Wiwik Handayani Zali, M. ROZALI