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Rusidah, Rusidah
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Metode Simple Additive Weighting Untuk Pemilihan Sosial Media Pada Pemasaran Digital UMKM Kuliner Kota Banjarmasin Rusidah, Rusidah; Nurhaeni, Nurhaeni; Hidayat, Ahmad; Mambang, Mambang
SMATIKA JURNAL : STIKI Informatika Jurnal Vol 15 No 01 (2025): SMATIKA Jurnal : STIKI Informatika Jurnal
Publisher : LPPM STIKI MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/smatika.v15i01.1461

Abstract

Digital marketing has become very important because the world of marketing has changed through advances in information technology. Interactive and integrated marketing that allows market intermediaries, potential consumers and producers to interact with each other. Instagram, WhatsApp, Twitter, Facebook, Telegram, TikTok, YouTube, and Shopee are social media that are often used in digital marketing. In this research, the data used is Banjarmasin City Culinary UMKM data obtained through a questionnaire totaling 174 respondent data which was distributed to the Banjarmasin City Culinary UMKM group. Data obtained from decision support system calculations using the Simple Additive Weighting method shows that many social media that are popular in society may not be suitable for use as digital media for culinary marketing. The results of the Simple Additive Weighting research show that it can be used to help culinary MSMEs in Banjarmasin City in making decisions about the use of social media through social media ranking results. This decision is reviewed based on several criteria such as length of business, length of use of social media, income and age. The length of business is because the longer the business lasts, the more people will know it. The length of use of social media is because the longer people use social media, the more they understand how to use the features and benefits of the features on social media. The greater the income in the business, the faster the business will develop. If you are at a more ideal age for running a business, your business will develop quickly because you have creative ideas and broad insight into business. The results of the Simple Additive Weighting method research show that WhatsApp has an accuracy value of 0.92, while Telegram has an accuracy value of 0.715. The concrete impact of the results of this research is that social media can help increase sales and the Simple Additive Weighting method can be used as a decision maker in selecting social media as a marketing medium so that Culinary MSMEs do not make the wrong choice in using social media.
UPAYA PENINGKATKAN HASIL BELAJAR PESERTA DIDIK KELAS VI DI SD NEGERI HILIR SPER MENGGUNAKAN METODE KOOPERATIF TIPE TUTOR SEBAYA PADA MATA PELAJARAN MATEMATIKA MATERI PENYAJIAN DATA Rusidah, Rusidah
Al-Manba Vol. 8 No. 1 (2023): Al Manba
Publisher : Sekolah Tinggi Agama Islam (STAI) Al-Ma'rif Buntok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69782/almanba.v8i1.11

Abstract

Learning Mathematics students are expected to understand the concept of Mathematics correctly as it happens in everyday life. It means teaching that emphasizes cognitive, effective and psychomotor aspects of a person (students), educational emphasis leads to three aspects of education namely knowledge, skills and attitudes, which occur in the teaching and learning process systematically. Initial observations obtained by researchers showed that the implementation of Mathematics learning in Class VI of SDN Hilir Sper was not optimal. The approaches and media used by teachers are less varied. This causes mathematics to be difficult for students to understand and makes students less active. The problem in this study is whether using the cooperative peer tutor type method can improve the learning outcomes of students in Class VI SDN Hilir Sper in the subject of Mathematics in presenting data? The purpose of this research is to improve the learning outcomes of students in Class VI SDN Hilir Sper. This type of research is classroom action research with the research subjects being Class VI students consisting of 14 female students and 11 male students as well as Class VI teachers at SDN Hilir Sper. This research was conducted in 2 cycles, each cycle consisting of 1 meeting. Each cycle consists of four stages, namely planning, implementation, observation and reflection. Data collection techniques using tests and observations. The results of this study indicate an increase in the value of learning outcomes obtained by data on pre-cycle the average value achieved by students is 54.80 with a mastery percentage of 40%. In cycle I the average score achieved by students became 61.60 with a mastery learning of 56%. While in cycle II the average value of students rose to 72.00 with 100% mastery. Thus it can be concluded that the cooperative method of peer tutoring in Mathematics learning can improve learning outcomes for Class VI students at SDN Hilir Sper. The peer tutor type cooperative approach improves the quality of learning so it is suggested that it can be applied to other lessons
Co-Authors Ahmad Hidayat Mambang Nurhaeni Nurhaeni