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All Journal Communicare : Journal of Communication Studies Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Ranah Komunikasi (JRK) ARSY : Jurnal Aplikasi Riset kepada Masyarakat International Journal of Media and Communication Research Jurnal Penelitian Journal of Communication Management and Organization
Sukri, Al
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Religion Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal of Communication Management and Organization

 1 
Manajemen Strategi Komunikasi Pemasaran Waroeng Baper Pekanbaru Abdillah, Rizky; Sukri, Al
The Journal of Communication Management and Organization Vol. 1 No. 1 (2022): Journal of Communication Management and Organization
Publisher : Riauan Consulting and Communication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55985/jcmo.v1i1.8

Abstract

Waroeng Baper Pekanbaru is often discussed about a new concept café with crowded visitors and always holds events and live music. This study aims to determine the marketing communication strategy in increasing visitors to Waroeng Baper Pekanbaru. This study used qualitative research methods. The subjects in this study were Human Resource Development of Waroeng Baper Pekanbaru, Marketing Cafe Waroeng Baper Pekanbaru and five visitors of Waroeng Baper Pekanbaru. The results showed that the communication strategy carried out consisted of: Recognizing the communication target, the frame of reference factor, the situation and condition factor, the selection of communication media, the assessment of the purpose of the communication message, the attractiveness of the source and the credibility of the source. has implemented an effective and optimal.
Co-Authors Abdillah, Rizky Hamsal, Hamsal Hasan Sazali Hidayat Hidayat Idawati Idawati Mailin Oktavia, Anggi Putri, Adelia Saputra, Hamanda Hadi Tessa Shasrini