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Peningkatan Kepuasan Konsumen dengan Model SERVQUAL Simarmata, Hengki Mangiring Parulian; Simarmata, Poltak Pardamean
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 2 No. 3 (2022): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (134.982 KB) | DOI: 10.55606/cemerlang.v2i3.222

Abstract

Excellent service is very important for companies to increase profits and competitive strategies with competitors. This study aims to determine the effect of service quality on customer satisfaction at PT Capella Daihatsu Pematangsiantar. This research is quantitative and descriptive. The sample used was 94 people who were taken by purposive sampling technique. The analytical technique used is to test the validity, reliability test, normality test, t test, to determine the magnitude of the effect used a simple linear regression model. The results of this study indicate a significant positive effect between service quality and customer satisfaction. The magnitude of the effect of service quality is 36.4% on service satisfaction and the remaining 63.6% is influenced by other variables not examined such as customer relationship management and others.
Membangun Generasi Wirausaha Muda: Analisis Empiris Pembelajaran, Dukungan Institusional, dan Self-Efficacy Mahasiswa Pardede, Henry Dunan; Saragih, Doris Yolanda; Simarmata, Poltak Pardamean; Sipayung, Rosintan; Tampubolon, Jusra; Prabowo, Ari; Simarmata, Hengki Mangiring Parulian
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1863

Abstract

The role of students is very important in developing entrepreneurship. The research aims to determine the effect of learning and institutional support on entrepreneurial behavior with self-efficacy as a moderating variable. This research is quantitative research and the sample is all 32 STIE Mars Pematangsiantar students who have participated in the entrepreneurship program. The analysis used is the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show a significant positive influence of institutional support on entrepreneurial behavior, a significant relationship between learning and entrepreneurial behavior, a significant relationship between learning and self-efficacy, and a significant relationship between self-efficacy and entrepreneurial behavior. There is an insignificant relationship between institutional support and self-efficacy. With these findings, it is hoped that entrepreneurial learning and institutional support can contribute to the development of entrepreneurial strategies at the University.
Ketertarikan Penggunaan Go-Pay di Kalangan Mahasiswa Dilihat dari Pengaruh Persepsi Kegunaan dan Persepsi Kemudahan Simarmata, Hengki Mangiring Parulian; Pardede, Henry Dunan; Simarmata, Poltak Pardamean; Saragih, Doris Yolanda
Jurnal Manajemen Riset Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i3.2992

Abstract

This research aims to determine the magnitude of the influence of perceived usefulness and perceived ease of use of Go-Pay among Indonesian Business Polytechnic students. The research was carried out quantitatively by collecting primary and secondary data from distributing questionnaires and observations. The population is all students of the Indonesian Business Polytechnic who use Go-Pay and the sample used was 100 students. Data was collected and tested for validity, reliability, normality and other tests, hypothesis testing was carried out using the t test and F test. The research results showed that both simultaneously and partially the perception of usefulness and the perception of convenience had a significant positive influence on the use of the Go-swallow e-wallet. Pay. The magnitude of the influence of the two variables on interest in using Go-Pay is 60.8%. This study can be developed by expanding the research object and researching the use of other developing financial technologies.
Workshop dan Praktik Wirausaha Muda “Peran Generasi Muda Dalam Menumbuh Kembangkan Jiwa Entrepreneur yang Kreatif, Mandiri, dan Berdaya Saing” Hengki Mangiring Parulian Simarmata; Pardede, Henry Dunan; Simarmata, Poltak Pardamean; Saragih, Doris Yolanda
Jurnal Pelayanan Masyarakat Vol. 1 No. 2 (2024): Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v1i2.234

Abstract

Young entrepreneurship has become a trend among students with the development of technology and social media today. The aim of this activity is to increase the knowledge and enthusiasm of students in the city of Pematangsiantar so they understand the concept of entrepreneurship and its management strategies. Activity theme: The Role of the Young Generation in Developing a Creative, Independent and Competitive Entrepreneurial Spirit. This activity was attended by 200 students and displayed the results of group product trials. Participants came from invitations from several universities in Pematangsiantar City. The activity was held in collaboration with Murni Teguh PSDKU Pematangsiantar University, the Kelompok Tani Nelayan Andalan (KTNA), Pematangsiantar Tax Office. The results of the activity showed that 90% were satisfied with the material presented and there was an interactive discussion that provided solutions to problems faced by students so far through the distributed Google form