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All Journal CARADDE: Jurnal Pengabdian Kepada Masyarakat SULTANIST: Jurnal Manajemen dan Keuangan Jurnal EK dan BI JURNAL ILMIAH GLOBAL EDUCATION CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Innovative: Journal Of Social Science Research Jurnal Manajemen Riset Inovasi Majority Science Journal
Simarmata, Hengki Mangiring Parulian
Program Studi Manajemen Perkantoran, Politeknik Bisnis Indonesia Murni Sadar Pematangsiantar Jl. Sriwijaya N0. 9 C-E Pematangsiantar, Sumatera Utara, 211
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pelatihan Dan Pendampingan Pembuatan Laporan Keuangan Petani Jamur Di Kecamatan Sitalasari Pematangsiantar Panjaitan, R. Elfrida; Saragih, Roy Sahputra; Pardede, Henry Dunan; Simarmata, Hengki Mangiring Parulian
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2018): Agustus
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.667 KB) | DOI: 10.31960/caradde.v1i1.8

Abstract

Dalam melakukan kegiatan usaha baik perorangan maupun badan usaha sebaiknya membuat laporan keuangannya. Laporan keuangan merupakan pokok atau hasil akhir dari suatu proses akuntansi yang menjadi bahan informasi bagi para pemilik maupun pihak-pihak yang membutuhkannya, Laporan keuangan merupakan suatu indikator suksesnya suatu kegiatan usaha yang dilakoninya. Oleh karena itu sangat pentingnya laporan keuangan. Perlu adanya pelatihan dan pendampingan bukan hanya pada pelaku usaha besar, namun usaha kecil seperti petani jamur di kota Pematangsiantar. Minimnya pengetahuan dalam pembuatan laporan keuangan dan kesadaran akan pentingnya pembuatan laporan keuangan pada masyarakat tani khususnya petani jamur sehingga mereka tidak tau apakah usaha mereka layak atau tidak dikembangkan kedepan. Maka dari itu diperlukan pemahaman yang baik tentang pentingnya pembuatan laporan keuangan untuk meningkatkan hasil usaha yang ditekuninya.
Peningkatan Kepuasan Konsumen dengan Model SERVQUAL Simarmata, Hengki Mangiring Parulian; Simarmata, Poltak Pardamean
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 2 No. 3 (2022): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (134.982 KB) | DOI: 10.55606/cemerlang.v2i3.222

Abstract

Excellent service is very important for companies to increase profits and competitive strategies with competitors. This study aims to determine the effect of service quality on customer satisfaction at PT Capella Daihatsu Pematangsiantar. This research is quantitative and descriptive. The sample used was 94 people who were taken by purposive sampling technique. The analytical technique used is to test the validity, reliability test, normality test, t test, to determine the magnitude of the effect used a simple linear regression model. The results of this study indicate a significant positive effect between service quality and customer satisfaction. The magnitude of the effect of service quality is 36.4% on service satisfaction and the remaining 63.6% is influenced by other variables not examined such as customer relationship management and others.
Membangun Generasi Wirausaha Muda: Analisis Empiris Pembelajaran, Dukungan Institusional, dan Self-Efficacy Mahasiswa Pardede, Henry Dunan; Saragih, Doris Yolanda; Simarmata, Poltak Pardamean; Sipayung, Rosintan; Tampubolon, Jusra; Prabowo, Ari; Simarmata, Hengki Mangiring Parulian
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1863

Abstract

The role of students is very important in developing entrepreneurship. The research aims to determine the effect of learning and institutional support on entrepreneurial behavior with self-efficacy as a moderating variable. This research is quantitative research and the sample is all 32 STIE Mars Pematangsiantar students who have participated in the entrepreneurship program. The analysis used is the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show a significant positive influence of institutional support on entrepreneurial behavior, a significant relationship between learning and entrepreneurial behavior, a significant relationship between learning and self-efficacy, and a significant relationship between self-efficacy and entrepreneurial behavior. There is an insignificant relationship between institutional support and self-efficacy. With these findings, it is hoped that entrepreneurial learning and institutional support can contribute to the development of entrepreneurial strategies at the University.
PENGARUH FASILITAS TERHADAP MINAT BELI KONSUMEN DENGAN WORD OF MOUTH SEBAGAI PEMEDIASI PADA PUBLIK KOPI PEMATANGSIANTAR Wijaya, Andy; Simarmata, Hengki Mangiring Parulian; Chandra, Erbin; Fahri, Muhammad Imam; Sisca, Sisca
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 9 No. 2 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v9i2.356

Abstract

Dewasa ini, bisnis kuliner sudah sangat menjamur di mana-mana. Di Kota Pematangsiantar sendiri terdapat ratusan tempat kuliner dengan berbagai variasi jenis makanan yang dapat dipilih oleh konsumen, seperti rumah makan, cafe, dan coffe shop. Bisnis coffe shop dinilai tidak hanya menawarkan makanan dan minuman saja, tetapi juga menawarkan fasilitas yang dapat memberikan kenyamanan bagi pengunjungnya dengan harapan pengunjung akan merekomendasikan tempat ini kepada teman ataupun kerabat mereka sehingga akan meningkatkan pengunjung coffe shop. Penelitian ini bertujuan untuk menganalisis pengaruh fasilitas terhadap minat beli konsumen dengan word of mouth sebagai pemediasi pada Publik Kopi Pematangsiantar. Pengumpulan data dilakukan dengan kuesioner, wawancara, dan dokumentasi. Uji instrumen penelitian yang digunakan adalah uji validitas dan uji reliabilitas. Teknik anallisis data terdiri dari uji normalitas, analisis deskriptif kualitatif, dan analisis deskriptif kuantitatif. Hasil penelitian dapat disimpulkan bahwa terdapat pengaruh positif dan signifikan antara fasilitas terhadap minat beli konsumen dengan word of mouth sebagai pemediasi pada Publik Kopi Pematangsiantar. Saran dari hasil penelitian ini adalah pihak coffe shop sebaiknya menerapkan diskon dan promo dengan konsep yang berbeda setiap minggunya, menggunakan mesin grinder yang dapat mengurangi biaya dalam pembelian bahan kopi dan menghasilkan kualitas kopi yang jauh lebih baik, serta memanfaatkan media sosial sebagai wadah promosi yang lebih efektif dalam menjangkau pengunjung yang lebih luas.  Today, the culinary business has mushroomed everywhere. In Pematangsiantar City itself, there are hundreds of culinary places with various types of food that consumers can choose from, such as restaurants, cafes, and coffee shops. The coffee shop business is considered not only to offer food and drinks, but also to offer facilities that can provide comfort for visitors in the hope that visitors will recommend this place to their friends or relatives so that it will increase coffee shop visitors. This study aims to analyze the influence of facilities on consumer buying intention with word of mouth as a mediator in Publik Kopi Pematangsiantar. Data is collected by using questionnaires, interviews, and documentation. The research instrument test used is validity test and reliability test. Data analysis techniques consist of normality test, qualitative descriptive analysis, and quantitative descriptive analysis. The results of the study can be concluded that there is positive and significant influence between facilities on consumer buying interest with word of mouth as a mediator in Publik Kopi Pematangsiantar. Suggestions from the results of this study are the coffee shop should use a grinder machine that can reduce costs in purchasing coffee ingredients and produce much better quality coffee, apply discounts and promos with a different concept every week, and use social media as a better promotional platform. effective in reaching a wider audience.
Ketertarikan Penggunaan Go-Pay di Kalangan Mahasiswa Dilihat dari Pengaruh Persepsi Kegunaan dan Persepsi Kemudahan Simarmata, Hengki Mangiring Parulian; Pardede, Henry Dunan; Simarmata, Poltak Pardamean; Saragih, Doris Yolanda
Jurnal Manajemen Riset Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i3.2992

Abstract

This research aims to determine the magnitude of the influence of perceived usefulness and perceived ease of use of Go-Pay among Indonesian Business Polytechnic students. The research was carried out quantitatively by collecting primary and secondary data from distributing questionnaires and observations. The population is all students of the Indonesian Business Polytechnic who use Go-Pay and the sample used was 100 students. Data was collected and tested for validity, reliability, normality and other tests, hypothesis testing was carried out using the t test and F test. The research results showed that both simultaneously and partially the perception of usefulness and the perception of convenience had a significant positive influence on the use of the Go-swallow e-wallet. Pay. The magnitude of the influence of the two variables on interest in using Go-Pay is 60.8%. This study can be developed by expanding the research object and researching the use of other developing financial technologies.
ENHANCING STATISTICAL LEARNING MOTIVATION THROUGH LECTURER COMPETENCY: A STUDY AT UNIVERSITAS MURNI TEGUH, INDONESIA Simarmata, Hengki Mangiring Parulian; Saragih, Doris Yolanda; Sirait, Erwin; Lie, Darwin
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.2247

Abstract

This study aims to examine the influence of statistics lecturer competence and teaching strategies on students’ interest in learning statistics at Universitas Murni Teguh PSDKU Pematangsiantar. Using a quantitative approach with a sample of 105 undergraduate students, data were collected through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that lecturer competence has a strong and significant positive effect on students’ interest (β = 0.684; p < 0.001), indicating that pedagogical skills, subject mastery, and communicative ability play a crucial role in motivating students to engage with statistical content. Conversely, teaching strategies showed a significant yet negative effect (β = -0.188; p < 0.05), suggesting a potential mismatch between current instructional approaches and students’ learning preferences. Validity and reliability tests confirmed that all constructs met convergent validity (outer loading > 0.70), internal consistency (Cronbach’s alpha > 0.88), and model fit criteria (SRMR = 0.069; NFI = 0.830). The results highlight the importance of competent and engaging lecturers in fostering positive attitudes toward learning statistics, while also emphasizing the need for adaptive and student-centered teaching strategies. This study contributes to the growing body of knowledge on educational quality and student engagement in quantitative disciplines, and offers practical implications for improving teaching practices in higher education, particularly in contexts where statistics is perceived as a challenging subject
STRATEGIC TRADE POLICY UNDER PRESIDENT PRABOWO: A NARRATIVE REVIEW OF INDONESIA’S GVC RESPONSE Wijaya, Andy; Sisca, Sisca; Simarmata, Hengki Mangiring Parulian
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 13 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v13i2.711

Abstract

This research examines Indonesia's strategic reaction to global value chain (GVC) disruptions via export tariff reforms under President Prabowo Subianto's administration. This research utilises a narrative literature analysis to combine findings from peer-reviewed journals, policy documents, and institutional reports published from 2014 to 2024. The study reveals that whereas tariff liberalisation seeks to improve export competitiveness, its efficacy is limited by non-tariff barriers, deficiencies in digital infrastructure, and institutional fragmentation. Compared to regional counterparts like Vietnam and Thailand, Indonesia's inward-oriented trade policy may restrict its inclusion into high-value areas of global value chains. The investigation is confined to secondary sources, providing conceptual insights instead of causal assertions. It underscores the necessity for synchronised reforms, including logistical modernisation, digital preparedness, and conformity with environmental, social, and governance (ESG) criteria. This study enhances the discussion on trade policy adjustment in emerging economies in the context of increasing global uncertainty
INTEGRATION OF DIGITAL TECHNOLOGY AND CHARACTER EDUCATION: BUILDING A RESILIENT GENERATION IN THE ERA OF THE INDUSTRIAL REVOLUTION 5.0 Koten, Romualdus Antonius Geli; Simarmata, Hengki Mangiring Parulian
MSJ : Majority Science Journal Vol. 3 No. 3 (2025): MSJ-August
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v3i3.423

Abstract

This study aims to analyze the integration of digital technology in character education in the era of the Industrial Revolution 5.0 through  a systematic literature review  approach to 50 selected studies published in the 2020–2025 period. The results of the study show that digital literacy is the main foundation that strengthens the formation of students' character, especially in terms of honesty, responsibility, empathy, and 21st century skills. The role of teachers, families, schools, and governments has proven to be crucial in supporting implementation, while the main challenges lie in the gap in technology access, human resource readiness, and curriculum adaptation. This study also identifies  research gaps, namely the limitations of integrative models that connect technology, character education, and digital resilience simultaneously, as well as the lack of empirical evidence based on the Indonesian context that is in line with the Pancasila Student Profile Strengthening Project (P5) program. Thus, this article provides a conceptual contribution in the form of new research directions and policy models that emphasize digital literacy, ethics, and critical digital citizenship as instruments for shaping the character and digital resilience of the younger generation.
Strategi Meningkatkan Jumlah Wisatawan Ke Objek Wisata Danau Toba Saragih, Roy Sahputra; Simarmata, Hengki Mangiring Parulian
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sektor pariwisata memberikan dampak positif terhadap pembangunan daerah. Pariwisata mendorong pertumbuhan ekonomi daerah, peningkatan pendapatan masyarakat, dan memperluas lapangan kerja. Penelitian ini bertujuan untuk merumuskan strategi yang tepat untuk meningkatkan jumlah wisatawan ke Danau Toba Kabupaten Samosir. Penelitian ini adalah penelitian kualitatif. Sumber informasi yang digunakan Kepala Dinas Kebudayaan dan Pariwisata Kabupaten Samosir, Pelaku UMKM, 50 Wisatawan yang sedang berkunjung. Metode pengumpulan data dengan observasi, wawancara, dan diskusi. Teknik analisis dengan melakukan pengumpulan data, reduksi data, penyajian, menarik kesimpulan dan verifikasi. Hasil penelitian menjelaskan strategi pengembangan pariwisata kabupaten Samosir, Strategi Pembangunan Sumber Daya Manusia Pariwisata, Strategi Pembangunan Aksesibilitas Pariwisata, Strategi Pengembangan Data Saing Produk Wisata dan Strategi Pembangunan Pemasaran Kepariwisataan.
Enhancing Sustainability of Women-Led Rural Tourism MSMEs through Foreign Language Education, Digital Literacy, and Learning Agility Togatorop, Firinta; Saragih, Doris Yolanda; Simarmata, Hengki Mangiring Parulian
Jurnal Ilmiah Global Education Vol. 6 No. 4 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i4.4444

Abstract

This study explores the influence of foreign language proficiency, digital literacy, and learning agility on the sustainability of women-led MSMEs in rural tourism, with digital literacy as a mediator and learning agility as a moderator. Guided by the Theory of Planned Behavior, Social Cognitive Theory, and Human Capital Theory, a quantitative explanatory design was employed using PLS-SEM on data from 300 women entrepreneurs in Samosir, Indonesia. Findings indicate that foreign language proficiency does not directly predict sustainability (β = 0.082; p = 0.080) but has a strong indirect effect via digital literacy (β = 0.393; p < 0.001). Language skills act as enablers rather than stand-alone drivers. Foreign language significantly enhances digital literacy (β = 0.837; p < 0.001), which in turn strongly predicts MSME sustainability (β = 0.469; p < 0.001). Learning agility also directly contributes (β = 0.414; p < 0.001) but does not moderate the language-sustainability link (β = −0.011; p = 0.238). The study advances theory by identifying digital literacy as a mediator and learning agility as an independent enabler. Practically, it recommends integrated, culturally grounded training. The primary limitation is its single-regional focus, suggesting future cross-regional, longitudinal, and conditional modeling.
Co-Authors Andy Wijaya Ari Prabowo Darwin Lie Erbin Chandra Erwin Sirait, Erwin Fahri, Muhammad Imam Koten, Romualdus Antonius Geli Panjaitan, R. Elfrida Pardede, Henry Dunan Saragih, Doris Yolanda Saragih, Roy Sahputra Saragih, Roy Sahputra Simarmata, Poltak Pardamean Sipayung, Rosintan Sisca Sisca, Sisca Tampubolon, Jusra Togatorop, Firinta