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Ideological Discourse: Based on Subjective Conditions Towards Objective Consciousness of Intellectuals Understanding Reality Sociological Perspective of Knowledge Surahman, Surahman; Maula, Hajir Bahrun; Wijaya, Nanang
Journal of Public Administration and Government Vol. 7 No. 1 (2025)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jpag.v7i1.2003

Abstract

The sociology of knowledge examines how the subjective thoughts and ideological backgrounds of intellectuals influence their perception and understanding of reality. Ideological biases often shape their analysis, creating a gap between perceived and objective truth. This study aims to explore how these subjective conditions affect the ability of intellectuals to attain objective consciousness and the development of scientific knowledge within the framework of the sociology of knowledge. Employing a phenomenological qualitative approach, the research captures perceptions through interpretive analysis, drawing on the theories of Karl Mannheim and Clifford Geertz to analyze the interaction between cultural systems, ideology, and knowledge construction. The findings reveal that ideological influences significantly shape how intellectuals interpret facts and social phenomena, often leading to partial or biased understandings that hinder objectivity. The sociology of knowledge serves as a crucial tool in unveiling these subjective influences, encouraging self-awareness among researchers regarding their social and cultural conditioning. The conclusion emphasizes that achieving objective consciousness necessitates an awareness of the social and ideological factors that shape perceptions. The discipline offers vital insights into the relationship between subjective beliefs and objective realities, advocating for reflexivity and contextual understanding in scientific inquiry to foster a more accurate and comprehensive grasp of social phenomena.
Konstruksi Media Sosial Dalam Pembentukan Perilaku Konsumen Kecantikan (Studi Pada Mahasiswi Jurusan Ilmu Komunikasi Universitas Tadulako) Abd Rasyid, Suardin; Cinu, Surahman; Wijaya, Nanang; Sinala, Ahmad; K Uja, Sudirman; Riskan, Andi
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14152

Abstract

Artikel ini mendeskripsikan skema yang dibangun media sosial terkait konstruksi kecantikan dari mahasiswi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako.  Artikel ini menggunakan metode penelitian kualitatif, dengan sumber data melalui observasi dan wawancara mendalam (data primer) serta buku, laporan penelitian, dan jurnal ilmiah (data sekunder). Akurasi dan keabsahan data dilakukan melalui receking, sedangkan wawancara memakai pedoman wawancara. Penelitian menunjukkan bahwa mahasiswi Ilmu Komunikasi FISIP Universitas Tadulako sering menggunakan media sosial sebagai sarana membangun identitas berdasarkan konten terkait dengan kecantikan. Demikian halnya konsumsi terhadap barang-barang tertentu menjadi simbol dan status mahasiswi. Proyek modernitas mendorong produksi barang dan jasa terhubung dengan struktur akumulasi kapital dalam wujud produk kecantikan, memungkinkan mahasiswi sebagai individu independen senantiasa mengapresiasi diri menjadi lakon bagi produk konsumeris atas nama image yang tidak memiliki garis henti.