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All Journal ProBisnis : Jurnal Manajemen Community Services and Social Work Bulletin PERFECT EDUCATION FAIRY
Ratnasari, Aisyah
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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MENGUASAI KEUANGAN RUMAH TANGGA DENGAN TEKNOLOGI: PELATIHAN LITERASI DIGITAL BAGI WARGA ‘AISYIYAH KECAMATAN CIBODAS KOTA TANGERANG Rosyid, Rosyid; Mulatsih, Srie Nuning; Ratnasari, Aisyah
Community Services and Social Work Bulletin Vol 3, No 2 (2023): Community Services and Social Work Bulletin Volume 3 No. 2 2023
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/cswb.v3i2.10503

Abstract

Financial managers using digital literacy in the family are still unfamiliar at this time. The lack of financial management in a family can trigger greater problems within it. However, when the family's finances are well planned and managed, then every member of the family will feel peace in his home. With the socialization of the use of digitalization on financial management for household mothers as well as technical guidance on using existing family financial management applications, the financial issues faced will be easier to anticipate in advance. If this problem can be solved by every family, then the purpose of a prosperous family can be realized. The dedication to the community is aimed at explaining the mastery of family financial management and providing technical guidance using Android-based financial management applications for household mothers. The post-test results showed that 79% of participants had a better understanding of how to use a family financial management app using a handheld phone device they had. This figure increased 41% of the pre-test result done before the activity was carried out.
Pengaruh Inovasi Produk, Online Customer Review, dan Influencer Marketing Terhadap Keputusan Pembelian Sunscreen Facetology di E-Commerce Shopee Kota Tangerang Wulandarih, Amelia; Sukaesih, Imas; Ratnasari, Aisyah
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probisnis.v16i4.1088

Abstract

Penelitian ini mengkaji pengaruh inovasi produk, online customer review, dan influencer marketing terhadap keputusan pembelian sunscreen Facetology di platform e-commerce Shopee di Kota Tangerang. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif, dan data primer dikumpulkan melalui kuesioner skala Likert. Populasi dalam penelitian ini terdiri dari pengguna sunscreen Facetology di Kota Tangerang, dengan ukuran sampel 100 responden yang ditentukan menggunakan rumus Lemeshow. Pengambilan sampel dilakukan dengan metode sampling non-probabilitas menggunakan sampling insidental. Pengumpulan data dilakukan melalui kuesioner dengan menyajikan pernyataan dalam bentuk Google Forms kepada responden. Analisis data dalam penelitian ini diproses menggunakan SPSS v25, termasuk analisis statistik deskriptif dan analisis statistik inferensial. Hasil penelitian menunjukkan bahwa inovasi produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian (t-hitung 5.599 > t-tabel 1.984; sig. 0.000 < 0.05). Online customer review juga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian (t-hitung 4.364 > t-tabel 1.984; sig. 0.000 < 0.05). Sementara itu, influencer marketing tidak memiliki pengaruh yang signifikan terhadap keputusan pembelian (t-hitung -0,617 < t-tabel 1,984; sig. 0,539 > 0,05). Berdasarkan hasil uji F, nilai yang diperoleh adalah (F-hitung 57,943 > F-tabel 2,70; sig. 0,000 < 0,05), menunjukkan bahwa inovasi produk, online customer review, dan influencer marketing secara bersamaan memiliki pengaruh signifikan terhadap keputusan pembelian.
The Effect of Rebranding, Brand Image, and Marketing Strategy on Customer Satisfaction: Case Study: Ace Hardware Becomes Az.ko Living World Alam Sutera Husaini, Ahmad Fakhri; Yetmi, Yosi Safri; Ratnasari, Aisyah
PERFECT EDUCATION FAIRY Vol. 3 No. 2 (2025): PERFECT EDUCATION FAIRY
Publisher : PT. Batari Edu Calya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/pef.v3i2.1230

Abstract

This study uses a quantitative approach with a survey method. There were 180 respondents consisting of ACE Hardware customers before and after the rebranding to Az.ko. To select the sample, the researcher used non-probability sampling with purposive sampling, which is selecting respondents who meet the criteria of being at least 21 years old and have made purchases from both brands. Data was collected through an online questionnaire and analyzed using Structural Equation Modeling Partial Least Square (SEM-PLS) with the assistance of SMART PLS 3 software. The analysis results indicate that rebranding and brand image do not have a significant impact on customer satisfaction. Marketing strategies were found to have a positive and significant impact on customer satisfaction. These findings suggest that effective marketing efforts following rebranding are more influential in enhancing customer satisfaction than changes to the brand or brand image itself.
Co-Authors Husaini, Ahmad Fakhri Mulatsih, Srie Nuning Rosyid, Rosyid Sukaesih, Imas Wulandarih, Amelia Yetmi, Yosi Safri