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All Journal Jurnal Penelitian Komunikasi dan Opini Publik Jurnal Penelitian Ilmiah INTAJ Sahafa Journal of Islamic Communication Jurnal Nawala Visual Reswara: Jurnal Pengabdian Kepada Masyarakat Kuriositas: Media Komunikasi Sosial dan Keagamaan Journal of Community Service in Science and Engineering LITERAKOM: Jurnal Literasi dan Komunikasi
Setiawan, Veri
Universitas Darussalam Gontor
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Journal : Sahafa Journal of Islamic Communication

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Pola Komunikasi Dakwah Kelompok dalam Grup Regional Komunitas “Ruang Edit” veri setiawan; Zaky Rahman Prasidya
Sahafa Journal of Islamic Communication Vol. 6 No. 2 (2024): Sahafa Journal of Islamic Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/sjic.v6i2.11561

Abstract

This research aims to find out how group communication patterns in the regional group of the Ruang Edit community can build member attachment to each other. The method in this research uses a case study qualitative method using B.Aubrey Fisher's Decision Emergence theory and Group Development Bruce Tuckman's approach. The data collection techniques used in this research are non-participant observation in the Jabodetabek and Jateng Regional groups, semi-structured interviews with founders, regional admins, and active members as informants, and documentation taken in the form of photographs of activities and other forms of writing. The result of this study is that each indicator of Decision Emergence theory produces various kinds and forms of communication patterns. The orientation phase uses secondary, one-way, and two-way communication patterns. The conflict phase uses linear and two-way communication patterns. The emergence phase uses circular and two-way communication patterns. The reinforcement phase uses circular, two-way, and multidirectional communication patterns. Keywords: Da’wah Communication pattern, Community, Ruang Edit
Personal Branding of Da'wah Ustadz Luqmanul Hakim on Instagram @luqmanulhakimpontianak Account Zulfan Dzulfikar; Veri Setiawan
Sahafa Journal of Islamic Communication Vol. 7 No. 01 (2024): Sahafa: Journal of Islamic Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/sjic.v7i01.12418

Abstract

Personal branding is a process by which humans are seen and valued as a brand Personal branding is the process by which individuals are perceived and evaluated as a brand by their target market. It is also the art of attracting more clients by actively shaping public perception. One way to build public perception is through da’wah. In establishing personal branding for da’wah, one effective method is utilizing social media, particularly Instagram. The purpose of this research is to understand the personal branding of Ustadz Luqmanul Hakim. The author used a descriptive qualitative research method, where data was collected in the form of images or words. This research applies the theory proposed by Peter Montoya, which states that personal branding is considered successful if it fulfills eight concepts: Specialization, Leadership, Personality, Distinctiveness, Visibility, Unity, Persistence, and Good Reputation. The results of this study indicate that all eight concepts of personal branding described in Peter Montoya's theory are present and observable in each of Ustadz Luqmanul Hakim's Instagram posts. The application of personal branding concepts on Instagram has allowed Ustadz Luqmanul Hakim to specialize in his da’wah theme, which is charity. In terms of leadership, he successfully encourages the public to honor orphans. His personality is good, dignified, and humble. His distinctiveness lies in his language and attire. He promotes his preaching consistently on Instagram to ensure visibility. Unity is reflected in how he practices what he preaches in his daily life. He demonstrates persistence by continuing his preaching efforts even in remote areas. By doing all of this, Ustadz Luqmanul Hakim has earned a good reputation in the eyes of the public.   Keywords: Personal branding, Ustadz Luqmanul Hakim, Da'wah and Instagram.
Co-Authors Alip Sugianto Bambang Setyo Utomo Dini Septyana Rahayu Manshuri, M Fahmi Mohammad Abdul Hamid Alfarizi Al Ma'arif Nur Novi Rizka Amalia Nurhana Marantika Nurhana Marantika Nurwahid, Aditya Fahmi Rahman, Alwi Widagdho, Aryo Yoka Pradana Zaky Rahman Prasidya Zulfan Dzulfikar