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All Journal Jurnal Al-Qardh Indonesian Journal of Health Science Lentera : Jurnal Kajian Bidang Pendidikan dan Pembelajaran Indonesian Technology and Education Journal VISA: Journal of Vision and Ideas
Lestari, Dian Ayu
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Religion Humanities Computer Science & IT Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : VISA: Journal of Vision and Ideas

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Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Minat Beli Ulang Pelanggan pada PT. Sumber Mas Indah Plywood Bagian Lokal Lestari, Dian Ayu; Surianto, Moh. Agung
VISA: Journal of Vision and Ideas Vol. 4 No. 2 (2024): VISA: Journal of Vision and Ideas (In Press)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i2.2603

Abstract

The objective of this research is to determine how Product Quality, Price, and Brand Image influence Customer Repurchase Intention at PT. Sumber Mas Indah Plywood Local Division. This study employs a quantitative research method, which can be understood as a method used to investigate a specific population or sample, with data collection using research instruments, and data analysis being statistical in nature, aimed at testing predetermined hypotheses. The sample size in this study is 140 people. The sampling technique used is purposive sampling. The results of the study indicate that Product Quality does not affect Customer Repurchase Intention at PT. Sumber Mas Indah Plywood Local Division, whereas Price and Brand Image have an influence on Customer Repurchase Intention at PT. Sumber Mas Indah Plywood Local Division.
Co-Authors Agus Purnomo Atika Zahra Maulida Fatimah Tuzahra, Siti Husnaa, Muhammad Asmaul Lestari, Atikah Dwi Mihrani Mihrani Moh. Agung Surianto Pabontong, Desriani Thalia Ramli, Hartini Shari, Amalia