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All Journal E-Journal Home Economic and Tourism Amkop Management Accounting Review (AMAR)
Wahyuni, Cica
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Humanities Economics, Econometrics & Finance Social Sciences

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Pengaruh Fasilitas Kamar terhadap Kepuasan Tamu di Hotel Hyatt Regency Yogyakarta Wahyuni, Cica; Yuliana, Yuliana; Pramudia, Heru
Journal of Home Economics and Tourism Vol 13, No 3 (2016): Priode September 2016
Publisher : Faculty of Tourism and Hospitality - Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (509.591 KB)

Abstract

This research is a form of associative research with survey method. The goal is to see how big the effect of variable-room amenities is to the guest satisfaction at the Hyatt Regency Yogyakarta. In this study the amount of guest who stayed was 8837 people (per month). And 99 people were taken as sample by using incidental sampling technique of sampling. Data collected by the indirect communication through a questionnaire, using “Likert” scale, has been tested for validity and reliability. Engineering analysis is performed using computer program “SPSS version 16.0.Based on research the following results were obtained:(1) The room facility located in the pretty category (48.48%),(2) Satisfaction of the guests were in good category (43.43%),(3) The results of the simple linear regression hypothesis test obtained F count with sig. 0.000 <0.05, so variable room facility has a significant influence on guest satisfaction.Further R Square of 0.156. That means that room facilities affects the guest satisfaction.The remaining 15.6% is influenced by other factors such as customer service, check-in process, the overall food and beverages, sincerity of the staff, and condition of the hotel. Last is the regression coefficient. If Y = a + bX = 31 409 + 0.442 X means that every increase of 1 unit room facilities will increase 0, 442 units of guest satisfaction..Keywords: room facilities, guest satisfaction.
Destination Image as a Mediator between Digital Marketing, Leadership, Marketing Mix, and Tourist Satisfaction Syafriani, Oza; Relifra, Relifra; Maulana, Fajar; Wahyuni, Cica; Zulbaidah, Zulbaidah
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3300

Abstract

This study investigates the role of destination image as a mediator in the relationships among digital marketing, leadership, the marketing mix, and tourist satisfaction. A total of 420 respondents participated in the survey, which was distributed both online and offline to tourists who visited various destinations in West Sumatra, Indonesia. The sampling technique employed was purposive sampling to ensure that respondents were relevant to the research context. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that digital marketing, leadership, and marketing mix exert significant positive effects on destination image. Furthermore, destination image significantly influences tourist satisfaction, confirming its pivotal role in shaping tourists’ overall experiences. Mediation analysis indicates that destination image partially mediates the relationships between digital marketing, leadership, marketing mix, and tourist satisfaction. Interestingly, the direct effect of leadership on tourist satisfaction was not statistically significant, suggesting that leadership influences satisfaction primarily through enhancing destination image. This study contributes to the tourism marketing literature by providing empirical evidence of the mediating role of destination image in the digital era. The results highlight the importance of integrated marketing strategies and leadership in strengthening destination image to enhance tourist satisfaction. Practical implications suggest that tourism stakeholders should optimize digital marketing tools, adopt effective leadership practices, and improve the marketing mix to build a strong destination image that fosters sustainable tourist satisfaction.
Co-Authors Maulana, Fajar Pramudia, Heru Relifra, Relifra Syafriani, Oza Yuliana Yuliana Zulbaidah Zulbaidah, Zulbaidah