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All Journal Jurnal Manajemen Teknologi Policy & Governance Review Jurnal Manajemen Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Organisasi Dan Manajemen Jurnal Perilaku dan Strategi Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Journal of International Conference Proceedings International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Eduvest - Journal of Universal Studies Aliansi : Jurnal Politik, Keamanan Dan Hubungan Internasional
Anggoro, Yudo
Institut Teknologi Bandung
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Social Sciences Other

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The Change Building Blocks Toward Sustainable Organizations: Learning From Three Sectors Sudirman Said; Aurik Gustomo; Yudo Anggoro
Jurnal Organisasi dan Manajemen Vol. 19 No. 1 (2023)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v19i1.3533.2023

Abstract

Purpose - This research aims to identify processes and stages in managing sustainable change so that organizations are able to survive in different dynamic conditions, as all organizations (public, private and non-profit) are continuously forced to change to stay competitive in the society. The ability of the leaders of organization to strategically determine the direction of changes and manage change are the fundamental skills. Methodology - This research is qualitative research using multiple-case study that carried out in six organizational settings within three different sectors. Data were collected in 2021, from archival reviews and semi-structured interviews with eighteen change leaders, from six organizations. The data coded and analyzed using NVIVO to find out the common pattern on how the leaders managing changes in three sectors. Findings - The research identify five common building blocks of change: identifying rooms for improvement, organizing change agents, mobilizing support, executing change, and sustaining the change results. Originality - Leadership development is identified as the most effective strategies for sustaining change and transformation initiatives in all three sectors. As this research is conducted in Indonesian institutional setting, the further studies are needed to investigate whether the five building blocks of change are universally applicable.
A Literature Review and Conceptual Framework on Corporate Strategic Foresight – What Value Created as a Source of Competitive Advantage in the Automotive Industry Jaka Purwanto; Reza Ashari Nasution; Yudo Anggoro
Jurnal Manajemen Indonesia Vol 23 No 2 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i2.5631

Abstract

Nowadays, the challenge in the automotive industry is more demanding due to the increase in dynamicity and complexity of environmental changes in the external business environment. Under the increasing uncertainty level, companies require a strategic approach to face these challenges. One of the essential techniques used to meet the environmental dynamic is corporate strategic foresight. Hence, it is essential to understand its value creation because the business environment is getting more uncertain and intense competition. However, the investigation of corporate strategic foresight value creation in the automotive industry is limited. This study aims to investigate corporate strategic foresight value creation and attempts to answer the research question of what value is created from corporate strategic foresight as a source of the firm's future competitive advantage in the automotive industry. This study employed a narrative literature review method based on the existing literature as a part of the qualitative study. The result showed a novelty in the conceptual framework of corporate foresight value creation in the automotive industry. It also provides insight into how organizational values are created to enhance the capability to gain competitive advantage, which contributes to practical especially to managerial and practitioners’ automotive industry for a better understanding of corporate strategic foresight. Keywords— automotive; competitive advantage; corporate strategic foresigh; environmental dynamic; value creation
Leader Behaviors On Organizational Change in Multinational Company Nurillah Jamil Achmawati Novel; Yudo Anggoro; Marsha Aulia Hakim
Aliansi Special Issue September 2022 : Aliansi : Jurnal Politik, Keamanan Dan Hubungan Internasional
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/aliansi.v0i0.43121

Abstract

Change is a certainty that occurs in a dynamic organization. The role of the leader in mobilizing and managing people in the organization greatly influences adaptation to change. This study aims to assess the behavior of leaders in multinational companies that are undergoing massive organizational change. Qualitative and quantitative approaches are used to optimally explore supporting data in analyzing leader behavior in organizational change. They involved respondents and participants from all divisions in the company. The results show that all dimensions tested are in the "good" category. Meanwhile, the dimension with the highest score is "Inspirational Motivation," which is also supported by qualitative statements from the participants. Perubahan adalah suatu kepastian yang terjadi pada sebuah organisasi yang dinamis. Peran pemimpin dalam menggerakkan dan mengelola orang-orang dalam organisasi tersebut sangat mempengaruhi  adaptasi terhadap perubahan. Penelitian bertujuan untuk menilai perilaku pemimpin pada perusahaan multinasional yang sedang melakukan perubahan organisasi secara masif. Pendekatan kualititatif dan kuantitatif digunakan untuk menggali secara optimal data-data yang mendukung dalam analisis perilaku pemimpin pada perubahan organisasi ini. Melibatkan responden dan partisipan dari seluruh divisi di perusahaan. Hasilnya menunjukkan bahwa seluruh dimensi yang diuji pada kategori “baik”. Sedangkan dimensi dengan skor tertinggi adalah “Inspirational Motivation” yang didukung pula dengan pernyataan kualitatif para partisipan.
PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE CONSUMER-BASED BRAND EQUITY FOR LIFEBUOY SOAP Bianca Hediana; Satya Aditya Wibowo; Yudo Anggoro
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 2 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i2.13876

Abstract

This research delves into the revitalization of Lifebuoy's consumer-based brand equity by developing and implementing a comprehensive integrated marketing communication (IMC) strategy. The study addresses the brand's declining equity by conducting a thorough analysis of its internal and external environments. A mixed-methods research approach, encompassing both quantitative and qualitative data collection techniques, was employed to gain a deeper understanding of consumer behavior, preferences, and the competitive landscape. Key findings from the research indicate that Lifebuoy operates in a highly competitive market, facing intense rivalry from established brands like Biore, Dettol, and Nuvo. Consumer behavior is primarily driven by hygiene concerns, skin health, and affordability, with a growing emphasis on additional benefits. Despite its strong brand equity, product quality, and innovative offerings, Lifebuoy faces challenges in maintaining its market leadership. To address these challenges and revitalize the brand, a comprehensive IMC strategy is proposed. This strategy leverages a multi-channel approach, incorporating advertising, sales promotion, public relations, digital marketing, online marketing, mobile marketing, direct marketing, and event marketing. By effectively implementing this strategy, Lifebuoy can strengthen its brand equity, increase market share, and solidify its position as a leading antibacterial soap brand.
PRIORITIZING SUPPLIER SELECTION TO REDUCE SCOPE 3 EMISSIONS USING THE ANALYTIC HIERARCHY PROCESS (AHP) Silvia Anggraini; Yudo Anggoro
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19436973

Abstract

The research addresses problems in supplier selection for collaboration to reduce Scope 3 emissions at PT Sejahtera Indonesia (PTSI). It is driven by the company's need to achieve net-zero emissions by 2050, in line with the global target. Reducing Scope 3 emissions is important because it covers most of the total emissions. However, the company faces difficulties in reducing emissions because of a large number of suppliers. The company can’t collaborate with all suppliers due to limited time and resources. Therefore, the company must prioritize suppliers that will have a significant impact on collaboration to reduce Scope 3 emissions. This research will use qualitative methods through literature review and FGD, and quantitative methods through a pairwise comparisons questionnaire for AHP. Previous journals have used various criteria for supplier selection. These criteria are then filtered based on their suitability for the research topic, resulting in six criteria that will be proposed and discussed in the FGD. FGD is conducted with four experts to determine the final criteria to be used in the AHP method. AHP is used as a data analysis method to prioritize criteria and alternatives based on the determined criteria. The final criteria are green image, environmental management system, environmental commitment, and carbon emissions. In the alternatives result, Supplier B is the most priority supplier, with a weight of 56.96%. Supplier B has the highest score and is showing strong performance across all criteria. Followed by Supplier E, Supplier A, Supplier D, and Supplier C. These results provide solutions for PTSI, enabling collaboration with suppliers with the highest potential for emissions reduction, considering several criteria.
Impact Assessment of Generative AI for Global Consulting Firm and Adaptation Strategy: SWOT/TOWS Analysis Kazuya Nomura; Yudo Anggoro
Eduvest - Journal of Universal Studies Vol. 5 No. 6 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i6.50139

Abstract

The global consulting firm is urged to undergo a digital transformation trend driven by Generative Artificial Intelligence (AI), enabling the automation of complex tasks and enhancing decision-making, which overlaps with traditional consulting services. This study examines the impact of Generative AI on the global consulting firm by analyzing macro trends of Generative AI and the core competencies of the global consulting firm, inviting business owners from several industries and Generative AI consultants for interviews. Adopting a qualitative method, this research generates a SWOT analysis and proposes an adaptation strategy for the global consulting firm. Findings reveal that Generative AI can automate some tasks, such as analytics, but cannot fully replace traditional consulting due to functional limitations. Challenges—including data security, unstandardized processes, and workforce resistance—hinder adoption, which means it cannot substitute traditional consulting services immediately. The global consulting firm should leverage its strengths—AI expertise, global partnerships, and comprehensive service—to support client challenges as business opportunities.
IMPLEMENTATION AND EVALUATION OF ESG RISK RATINGS: A CASE STUDY OF PT PERTAMINA HULU ENERGI (PHE) Sandra Zakiya Dwifitriana; Yudo Anggoro
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Environmental, Social, and Governance (ESG) performance has become essential for oil and gas companies due to the impact of their operations on the environment, communities, employee safety, and governance. As the upstream subholding of PT Pertamina (Persero), PT Pertamina Hulu Energi (PHE) is expected to implement sustainable practices, making the identification of current ESG risk management and areas for improvement important for the company's competitiveness. This study assesses the implementation of ESG risk management at PHE using the MSCI ESG Ratings methodology, addressing how ESG risk is managed under the MSCI Key Issue Framework and which aspects require improvement. Agency Theory and Stakeholder Theory underpin the research. A qualitative case study method was applied, drawing on sustainability and annual reports, company disclosures, MSCI ESG Assessment documents, and surveys and semi-structured interviews with representatives from Compliance, Human Capital, Environment, Safety, and Supply Chain Management divisions. PHE's performance was assessed across seven MSCI Key Issues, followed by a gap analysis. Results show PHE achieved an MSCI ESG Rating of BBB with an Industry Adjusted Score of 5.4 in 2025, an improvement from the previous year, with strong performance in Community Relations, Biodiversity & Land Use, and Toxic Emissions & Waste. Priority areas for improvement include absolute carbon emission reduction targets, measurable health and safety targets, and greater governance transparency.
OPERATIONAL STRATEGY TO IMPROVE ANALYST PERFORMANCE AT JAKARTA IT SERVICE DESK OF ROYAL BLUE ENERGY Kamilla Sukmahati; Yudo Anggoro
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20304257

Abstract

The Global Service Desk operates 24/7 and covers the entire Royal Blue Company work area in the world, utilizes a ticketing system to handle IT service issues and requests. This study focused on the Jakarta Service Desk (JSD) and analyzed operational performance from January to June 2025. The study aimed to examine the strategies implemented within the JSD and the challenges faced in improving the work performance of each analyst. In a dynamic work environment, increasing ticket volumes, and continuous technological advancements, JSD analysts are expected to survive by achieve the targeted performance. The implemented strategies included weekly training programs conducted by the service excellence team, a self-service portal for users, automation tools (RTBot), shift-left initiatives, weekly role rotation, and more. The analysis used Gap Analysis and the Fishbone Analysis. By identifying gaps in each aspect that impact analyst performance and determining the root cause of the problem, analysts are expected to focus on narrowing the gaps and working on root cause so that results can meet the set targets. The results show that the critical gap in this research is with the Live Interactions per Shift. If this critical gap fixed, this would take effect to others performance like chat & call answer. These findings tell us that the collaboration from each analyst in this desk is required to achieve targets according to KPIs and provide satisfactory service to each user.
Co-Authors Akhmad Fahmi Hikmatiyar Alexandra Sinta Wahjudewanti Aurik Gustomo Ayu Oktira Diyanti Bianca Hediana Bthari Ayeisha Edi Priyo Yunianto Fauzan Fadel Iene Muliati Jaka Purwanto Jann Hidajat Tjakraatmaja Kamilla Sukmahati Kazuya Nomura Linda Octaviani Marsha Aulia Hakim Nurillah Jamil Achmawati Novel oktario pratama Reza Ashari Nasution Rizka Ayu Kusuma Widjanarko Sandra Zakiya Dwifitriana Satya Aditya Wibowo Silvia Anggraini Simorangkir, Dean Andreas Sudirman Said Utomo Sarjono Putro