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All Journal Journal of Business and Management eScience Humanity Journal Journal of Scientific Research, Education, and Technology
Ramadhan, Muhammad Rayhan
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences

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INDONESIAN FASHION RETAILER WEBSITE ANALYSIS AND ITS EFFECTIVENESS ON CUSTOMER EXPERIENCE Ramadhan, Muhammad Rayhan; Iskandar, Budi Permadi
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract

Abstract. Internet has become a major marketplace and a perfect tool for marketing channel to help companies expand their business opportunities, especially for fashion industries. The numbers of fashion transaction sold via internet has grown rapidly throughout years and have been growing between 25-30 percent a year since 2000. According to ystats.com (2015), fashion was the product category that has the most purchased via online in Indonesia in 2014. A lot of fashion brands has their own promotional strategies via online platform. To acknowledge how multichannel retailers and pure online retailers communicate their brands online, an exploratory analysis of top online fashion retail in Indonesia needs to be done and measure the effectiveness of the customer experience on the website. Literature review was done to analyze the theoretical background of this research, and an experiment done in a top fashion company such as ZARA, H&M, Uniqlo, Zalora, Berrybenka, and VIP Plaza. The exploratory analysis methodology was referred from the previous study conducted by (Rowley, Online Branding, 2004) and (Goswami, 2015) and the sentiment analysis was conducted from the customer testimonies from the last three months and gathered mostly from forums and Instagram. The result of the study shows that all fashion retailers achieve consistency of visual identity. However, there are differences on how the retailers provide the customer experience and create the brand loyalty program on online platform. The pure online retailers provide a better customer experience and brand loyalty program to the consumers compared to the multichannel retailers. The conclusion is proven by the sentiment analysis that shows that pure online retailers provided more positive customer experience compared to the multichannel retailers despite how big the multichannel brand is.Keyword: Customer experience, Exploratory analysis, Online branding, Online fashion retail
The Investigation of Figurative Language in “The Count of Monte Cristo” Movie Ramadhan, Muhammad Rayhan; Ambalegin, Ambalegin
eScience Humanity Journal Vol 5 No 1 (2024): eScience Humanity Journal Volume 5 Number 1 November 2024
Publisher : Asosiasi Ide Bahasa Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/esci.v5i1.194

Abstract

This research aimed to investigate the use of figurative language in “The Count of Monte Cristo” movie. In this research, qualitative descriptive used as the research method. The researchers examined the script from “The Count of Monte Cristo” movie as the data source. In collecting the data, the method was observation and the technique was non-participant. Meanwhile, in analyzing the data, the method was identification and the technique was matching to the theory. The utterances from the transcript of the movie which were taken as the data were analyzed narratively. The researchers used the theory of (Abrams & Harpham, 2013) to discover the use of figurative language. The researchers discovered 22 utterances from the movie’s script that show the use of figurative language. There were simile, metaphor, hyperbole, and personification.
Analysis of Customer Satisfaction with The Quality of Online Motorcycle Taxi Services (Maxim) in Tegal City Ramadhan, Muhammad Rayhan; Brilianti, Dani Fitria
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 4 No. 1 (2025): Vol. 4 No. 1 2025
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v4i1.567

Abstract

In this era, people have a variety of different activities. Transportation service providers compete to attract customers by improving service, simplifying the ordering process, price, and timeliness. This study aims to determine the effect of Service Quality and Customer Satisfaction on online motorcycle taxi transportation modes (Case Study on Maxim in Tegal City, Central Java). The research was conducted by distributing questionnaires to respondents as many as 100 students using online motorcycle taxis. The data collection technique used a questionnaire in the form of a google form aimed at users of Maxim online transportation services in Tegal City. Respondents in this study amounted to 100 respondents. The results of this study were to find out that Maxim satisfied the people of Tegal city. Recommendations from me for maxim services are further improved so that people are more satisfied
Co-Authors Ambalegin, Ambalegin Brilianti, Dani Fitria Budi Permadi Iskandar