Article Per Year (5 Year)
p-Index From 2021 - 2026
1.665
P-Index
This Author published in this journals
All Journal Jurnal Penelitian dan Evaluasi Pendidikan Arabi : Journal of Arabic Studies EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ilmiah Akuntansi Kesatuan Indonesian Journal of Islamic Economics and Finance Journal of Economics and Social Sciences Jurnal Keuangan dan Perbankan Syariah Amaluna: Jurnal Pengabdian Masyarakat Nidhomiya: Research Journal of Islamic Philanthropy and Disaster
Wahyuni, Ajeng
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Consumer Analysis Of Batik Pring Sedapur For Understanding Business Strategies Wahyuni, Ajeng; Ainun Najib, M. Thoha
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 04 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i04.2161

Abstract

This study aims to analyze the demographics and purchasing habits of Batik Pring Sedapur customers based on the customer perspective of the balanced scorecard (BSC). The analysis emphasizes two things: (1) customer core measurement consists of consumer satisfaction, loyalty, and acquisition, and (2) Customer values and profitability. Based on the purpose of the study, the data, and the respondents of the research, mixed methods is the suitable approach to use. The data will be analyzed using descriptive statistics to explain the respondent's answer, and the balanced scorecard (BSC) theory, especially from the customer perspective, will be used when presenting and analyzing the data. Batik Pring Sedapur Magetan offers opportunities in specialized product development for women, training and education in batik production, optimized digital marketing and social media, customer loyalty programs, enhanced customer engagement, expanded product selection, increased design customization services, batik village as cultural tourism, segmented targeting, emphasizing quality as a selling point, developing eco-friendly and sustainable batik, and international market appeal.
Co-Authors Ainun Najib, M. Thoha Amri, Muhtadin Aulia Nur Azizah Badrun Kartowagiran Nurhidayati, Maulida Putri, Resya Adika Rahmat Danni Taufik, Afif Izam Tauratiya, Tauratiya