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All Journal Jurnal Penelitian Pendidikan Guru Sekolah Dasar Fibonacci : Jurnal Ilmu Ekonomi, Manajemen dan Keuangan
PUSPITA SARI, DESY
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH PENERAPAN MODEL PEMBELAJARAN LANGSUNG TERHADAP KEMAMPUAN BERMAIN PERAN CERITA RAKYAT KELAS IV SDN DI KECAMATAN WIYUNG PUSPITA SARI, DESY; SUKIDI, MASENGUT
Jurnal Penelitian Pendidikan Guru Sekolah Dasar Vol 7, No 1 (2019)
Publisher : PGSD FIP UNESA

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Abstract

Abstrak Tujuan penelitian ini untuk mengetahui adanya pengaruh pemberian perlakuan yaitu model pembelajaran langsung terhadap kemampuan bermain peran pada kelas eksperimen dan tanpa pemberian perlakuan pada kelas kontrol. Jenis penelitian ini adalah penelitian eksperimen dengan menggunakan desain nonequivalent control design yang menggunakan teknik pengumpulan data dengan cara observasi dan tes yang berupa preetest dan postest. Populasi dalam penelitian ini adalah siswa kelas IV SDN di Kecamatan Wiyung. Sampel penelitian ini adalah siswa kelas IV SDN Babatan I dan siswa kelas IV SDN Wiyung 1. Analisis data menggunakanuji validasii,reliabelitas, normalitas dan hipotesis. Uji T test menghasikan nilai signifikan yaitu sebesar thitung 4,86 tabel2,00488. Hasil uji tersebut menunjukkan bahwa hipotesis diterima. Dengan demikian dapat disimpulkan terdapat adamya pengaruh penerapan model pembelajaran langsung terhadap kemampuan bermain peran dalam cerita rakyat siswa kelas IV SDN di Kecamatan Wiyung Surabaya. Kata Kunci : Model Pembelajaran Langsung dan Bermain Peran. Abstract The purpose of this study was to determine the effect of giving treatment that is direct learning model on role playing ability in the experimental class and without giving treatment to the control class. This type of research is experimental research using a nonequivalent control design that uses data collection techniques by observing and testing in the form of pretest and posttest. The population in this study were fourth grade students of SDN in Wiyung District. The sample of this study was fourth grade students of SDN Babatan I and fourth grade students of SDN Wiyung 1. Data analysis used validation test, reliability, normality and hypothesis . The T test test produces a significant value that is equal to tcount 4.86 table2.00488. The test results show that the hypothesis is accepted. Thus it can be concluded that there is an effect of applying the direct learning model to role playing skills in folklore of grade IV students of SDN in Wiyung District, Surabaya. Keywords: Direct learning and role play
Pengaruh Social Media Marketing, Brand Image dan Kualitas Produk terhadap Keputusan Pembelian Sunscreen Azarine di Platform Tiktok Puspita Sari, Desy; Wahyu Setyawati, Novita; Dwikotjo Sri Sumantyo, Franciscus
Fibonacci: Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Vol. 1 No. 3 (2025): Fibonacci: Jurnal Ilmu Ekonomi, Manajemen, dan keuangan (Maret 2025 - Mei 2025)
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/fibonacci.v1i3.121

Abstract

The research aims to determine the impact of Social Media Marketing, Brand Image and Product Quality on the Purchase Decision of Azarine Sunscreen on the TikTok Platform. This research is a quantitative approach study with a purposive sampling technique. Involving 112 respondents who are consumers of Azarine Sunscreen products in the Bhayangkara University Management Department Class of 2021. Data processing and hypothesis testing were carried out using SPSS 25 software. The results of the study reveal that there are variables that influence each other and those that do not influence each other, as explained below: 1) Social Media Marketing has no partial and significant effect on purchasing decisions; 2) Brand Image partially has a positive and significant effect on purchasing decisions; 3) Product Quality partially has a positive and significant effect on purchasing decisions; 4) Social Media Marketing, Brand Image and Product Quality simultaneously affect purchasing decisions.
Co-Authors Dwikotjo Sri Sumantyo, Franciscus MASENGUT SUKIDI Wahyu Setyawati, Novita