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All Journal Jurnal Komunikasi dan Ilmu Sosial Jurnal Pengabdian Masyarakat dan Penelitian Terapan Fibonacci : Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Orbit : Jurnal Ilmu Multidisiplin Nusantara
Dwikotjo Sri Sumantyo, Franciscus
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Harga, Promosi dan Tempat terhadap Keputusan Pembelian pada Toko Tekno Sport di Bumi Sani Kabupaten Bekasi Dwi Firmansyah, Yudha; Dwikotjo Sri Sumantyo, Franciscus; Ali, Hapzi
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 1 No. 1 (2023): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Januari-Maret 2023)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v1i1.80

Abstract

Abstract: This research aims to determine simultaneously and partially the independent variables namely Price, Promotion and Place, the dependent variable is Purchase Decision. This research was conducted in the Bekasi Regency area, namely consumers who use tekno sport shop products. The population in this study are consumers who use or who have bought products from a techno sport shop in the Bekasi district, with an unknown number of 203 respondents. Data analysis techniques in this study using Partial Least Square and Hypothesis Testing. Data processing in this study using the SmartPLS 3.0 software program. Based on the results of the study, it shows that in the hypothesis test, the price variable has no effect and is not significant because the sig value is 0.759 > 0.05 and the Tstatistic is 0.307, so it is said to have a negative effect. Promotion variable has a significant effect on purchasing decisions with a sig value of 0.002 < 0.05 and a Tstatistic of 3,045, the results are declared significant because Tstatistics > 1.97. Then there is the Place variable which has a significant effect on purchasing decisions with a value of sig 0.005 < 0.05 and T statistics 2.831, these results are declared significant because Tstatistics > 1.97. Based on the calculation results show that price, promotion and place have a positive effect on purchasing decisions. This is evidenced by the R Square value of 0.923. This shows that the higher the price, promotion and place on purchasing decisions, the better. Abstrak: Penelitian yang dilakukan ini bertujuan untuk mengetahui secara simultan dan parsial dari variabel bebas yaitu Harga, Promosi dan Tempat, variabel terikat yaitu Keputusan Pembelian. Penelitian ini dilakukan di wilayah Kabupaten Bekasi yaitu konsumen yang menggunakan produk toko tekno sport. Populasi dalam penelitian ini adalah konsumen yang menggunakan atau yang pernah membeli produk toko tekno sport di wilayah kabupaten bekasi yang berjumlah tidak diketahui dengan sampel 203 responden. Teknik analisis data dalam penelitian ini menggunakan Partial Least Square dan Uji Hipotesis. Pengolahan data dalam penelitian ini menggunakan program software SmartPLS 3.0. Berdasarkan hasil penelitian menunjukan bahwa dalam uji hipotesis variabel Harga tidak berpengaruh dan tidak signifikan karena nilai sig 0.759 > 0.05 dan Tstatistik 0.307, maka dikatakan berpengaruh negatif. Variabel Promosi berpengaruh secara signifikan terhadap keputusan pembelian dengan nilai sig 0.002 < 0.05 dan Tstatistik 3.045, hasil tersebut dinyatakan signifikan karena Tstatistik > 1.97. Lalu ada variabel Tempat berpengaruh secara signifikan terhadap keputusan pembelian dengan nilai sig 0.005 < 0.05 dan Tstatistik 2.831, hasil tersebut dinyatakan signifikan karena Tstatistik > 1.97. Berdasarkan hasil perhitungan menunjukan bahwa harga, promosi dan tempat berpengaruh positif terhadap keputusan pembelian. Hal tersebut dibuktikan dengan nilai R Square sebesar 0.923. Ini menujukan bahwa semakin tinggi harga, promosi dan tempat terhadap keputusan pembelian akan semakin baik.
Pengaruh Nilai Pelanggan, Kepercayaa Konsumen dan Kualitas Pelayanan terhadap Kepuasan Konsumen E-Commerce Lazada di Wilayah Kota Bekasi Syeha Rahmawati, Nur; Dwikotjo Sri Sumantyo, Franciscus; Ali, Hapzi
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 1 No. 1 (2023): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Januari-Maret 2023)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v1i1.82

Abstract

Abstract: This study aims to determine how big the influence of customer value, consumer trust, and service quality on Lazada's e-commerce consumer satisfaction in the Bekasi City area. The basis of this study used 203 respondents to be used as samples in the study, which in this study used primary data obtained by distributing questionnaires to Lazada consumers in Bekasi City. Data analysis techniques in this study using Partial Least Square (PLS) and Hypothesis Testing. Data processing in this study using the SmartPLS 3.0 software program. Based on the results of the study, it was shown that in the hypothesis test, the variable Customer Value had a significant effect on customer satisfaction with a sig value of 0.041 < 0.05 and Tstatistics of 2.054, the results stated that Tstatistics > 1.96. And the Consumer Trust variable has a significant effect on Consumer Satisfaction with a sig value of 0.005 < 0.05 and Tstatistics 2.809, the results are declared significant because Tstatistics > 1.96. Then there is the service quality variable that has a significant effect on customer satisfaction with a sig value of 0.000 > 0.05 and a Tstatistic of 4.741, the results stated that Tstatistics > 1.96. Based on the calculation results show that customer value, consumer trust and service quality have a positive effect on customer satisfaction. This is evidenced by the R Square value of 0.635. This shows that the higher the customer value, consumer trust and service quality towards customer satisfaction, the better. Abstrak: Penelitian ini bertujuan untuk mengetahui seberapa besarkah Pengaruh Nilai Pelanggan, Kepercayaan Konsumen, dan Kualitas Pelayanan Terhadap Kepuasan Konsumen E-commerce Lazada di Wilayah Kota Bekasi. Dasar penelitian ini menggunakan 203 responden untuk digunakan sebagai sampel dalam penelitian, dimana dalam penelitian ini menggunakan data primer yang diperoleh dengan penyebaran kuesioner kepada konsumen Lazada di Kota Bekasi. Teknik analisis data dalam penelitian ini menggunakan Partial Least Square (PLS) dan Uji Hipotesis. Pengolahan data dalam penelitian ini menggunakan program software SmartPLS 3.0. Berdasarkan hasil penelitian menunjukan bahwa dalam uji hipotesis variabel Nilai Pelanggan berpengaruh secara signifikan terhadap Kepuasan Konsumen dengan nilai sig 0.041 < 0.05 dan Tstatistik 2.054, hasil tersebut dinyatakan bahwa Tstatistik > 1.96. Dan variabel Kepercayaan Konsumen berpengaruh secara signifikan terhadap Kepuasan Konsumen dengan nilai sig 0.005 < 0.05 dan Tstatistik 2.809, hasil tersebut dinyatakan signifikan karena Tstatistik > 1.96. Lalu ada variabel Kualitas Pelayanan berpengaruh secara signifikan terhadap Kepuasan Konsumen dengan nilai sig 0.000 > 0.05 dan T statistik 4.741, hasil tersebut dinyatakan bahwa Tstatistik > 1.96. Berdasarkan hasil perhitungan menunjukan bahwa nilai pelanggan, kepercayaan konsumen dan kualitas pelayanan berpengaruh positif terhadap kepuasan konsumen. Hal tersebut dibuktikan dengan nilai R Square sebesar 0.635. Ini menujukan bahwa semakin tinggi nilai pelanggan, kepercayaan konsumen dan kualitas pelayanan terhadap kepuasan konsumen akan semakin baik.
Pengaruh Kualitas Produk, Harga dan Suasana Tempat terhadap Kepuasan Konsumen pada WR. Gado-Gado Maya Gunawan, Indra; Dwikotjo Sri Sumantyo, Franciscus; Ali, Hapzi
Jurnal Komunikasi dan Ilmu Sosial Vol. 1 No. 1 (2023): Jurnal Komunikasi dan Ilmu Sosial (Januari-Maret 2023)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkis.v1i1.114

Abstract

Abstract: This study aims to determine the effect of product quality, price, and atmosphere of the place on consumer satisfaction. The author approaches with a quantitative method towards consumers of Gado-Gado Maya visitors. The population will be consumers who visit by making purchases at “Wr. Gado-Gado Maya". The sampling method is purposive sampling. In this purposive sampling technique, the sample is taken based on certain criteria formulated in advance by the researcher. The sample used in research. The indicators in this study were 30 indicators and the 30x7 formula was entered to get a total of 210 samples, and this sample was taken from virtual Gado-Gado consumers in the district, cibtiung. The results of this study indicate that 1) Product Quality has a significant effect on Consumer Satisfaction at WR. GadoGado Maya; 2) Price has a significant effect on Consumer Satisfaction at WR. Gado Gado Maya; and 3) Place Atmosphere has a significant effect on Consumer Satisfaction at WR. Gado Gado Maya. Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, harga, dan suasana tempat terhadap kepuasan konsumen. Penulis melakukan pendekatan dengan metode kuantitatif tarhadap konsumen pengunjung Gado-Gado Maya. Yang akan dijadikan populasi adalah konsumen yang berkunjung dengan melakukan pembeliian di “Wr. Gado-Gado Maya”. Metode penambilan sampel dengan purposive sampling, Pada teknik purposive sampling ini sampel diambil berdasarkan kriteria tententu yang dirumuskan terlebih dahulu oleh peneliti Sampel yang digunakan dalam penelitian. Inidkator pada penelitian ini sebanyak 30 indikator dan dimasukan rumus 30x7 mendapat jumlah 210 sampel, dan sample ini di ambil dari konsumen Gado-Gado maya di kec, cibtiung. Hasil penelitian ini menunjukan bahwa 1) Kualitas Produk berpengaruh secara signifikan terhadap Kepuasan Konsumen pada WR.GadoGado Maya; 2) Harga berpengaruh secara signifikan terhadap Kepuasan Konsumen pada WR. Gado Gado Maya; dan 3) Suasana Tempat berpengaruh secara signifikan terhadap Kepuasan Konsumen pada WR. Gado Gado Maya.
Pengaruh Online Consumer Review, Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian Fauziah, Yayah; Dwikotjo Sri Sumantyo, Franciscus; Ali, Hapzi
Jurnal Komunikasi dan Ilmu Sosial Vol. 1 No. 1 (2023): Jurnal Komunikasi dan Ilmu Sosial (Januari-Maret 2023)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jkis.v1i1.118

Abstract

Abstract: This study was used to measure the influence of online consumer reviews, product quality and price perceptions on purchasing decisions. This research was conducted in the Bekasi area, namely consumers who use Ventela shoes. The population in this study are consumers who are currently using or who have used Ventela shoes in the Bekasi area with an unknown number of 210 respondents. Data analysis techniques in this study using Partial Least Square and Hypothesis Testing. Data processing in this study using the SmartPLS 3.0 software program. Based on the results of this study, it is explained that; 1) Online consumer reviews have a positive and significant impact on purchasing decisions; 2) Product quality has a positive and significant effect on purchasing decisions; 3) Perception of price has a negative and insignificant effect on purchasing decisions. Abstrak: Penelitian ini di gunakan untuk mengukur pengaruh online consumer review, kualitas produk dan persepsi harga terhadap keputusan pembelian. Penelitian ini dilakukan di wilayah Bekasi yaitu konsumen yang menggunakan sepatu ventela. Populasi dalam penelitian ini adalah konsumen yang sedang menggunakan atau yang pernah menggunakan sepatu ventela di wilayah Bekasi yang berjumlah tidak diketahui dengan sampel 210 responden. Teknik analisis data dalam penelitian ini menggunakan Partial Least Square dan Uji Hipotesis. Pengolahan data dalam penelitian ini menggunakan program software SmartPLS 3.0. Berdasarkan hasil penelitian ini menjelaskan bahwa; 1) Online consumer review berpengaruh positif dan signifikan terhadap keputusan pembelian; 2) Kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian; 3) Persepsi harga berpengaruh negatif dan tidak signifikan terhadap keputusan pembelian.
Pengaruh Kualitas Pelayanan dan Kepercayaan Terhadap Kepuasan Konsumen Pada Bengkel Kabia Jaya Motor (KJM) Pondok Timur Indah Bekasi Achmad Akbar, Anggi; Wahyu Setyawati, Novita; Dwikotjo Sri Sumantyo, Franciscus
Fibonacci: Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Vol. 1 No. 3 (2025): Fibonacci: Jurnal Ilmu Ekonomi, Manajemen, dan keuangan (Maret 2025 - Mei 2025)
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/fibonacci.v1i3.114

Abstract

Consumer satisfaction is the comparison between expectations before making a purchase and perceptions of performance after purchase. Consumers are not satisfied when performance falls short of expectations. Consumers will be satisfied if they get the expected performance. If performance exceeds expectations, consumers are even more pleased and satisfied. The purpose of this study was to determine the effect or relationship between the independent variables, namely service quality and trust, on the dependent variable, namely consumer satisfaction at the Kabia Jaya Motor (KJM) workshop in Pondok Timur Indah, Bekasi, either partially or simultaneously. Sampling was done using purposive sampling, using the Lameshow formula, and a sample of 100 respondents was obtained. The results showed that the service quality and trust variables have a positive and significant effect on customer satisfaction, either partially or simultaneously.
Pengaruh Social Media Marketing, Brand Image dan Kualitas Produk terhadap Keputusan Pembelian Sunscreen Azarine di Platform Tiktok Puspita Sari, Desy; Wahyu Setyawati, Novita; Dwikotjo Sri Sumantyo, Franciscus
Fibonacci: Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Vol. 1 No. 3 (2025): Fibonacci: Jurnal Ilmu Ekonomi, Manajemen, dan keuangan (Maret 2025 - Mei 2025)
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/fibonacci.v1i3.121

Abstract

The research aims to determine the impact of Social Media Marketing, Brand Image and Product Quality on the Purchase Decision of Azarine Sunscreen on the TikTok Platform. This research is a quantitative approach study with a purposive sampling technique. Involving 112 respondents who are consumers of Azarine Sunscreen products in the Bhayangkara University Management Department Class of 2021. Data processing and hypothesis testing were carried out using SPSS 25 software. The results of the study reveal that there are variables that influence each other and those that do not influence each other, as explained below: 1) Social Media Marketing has no partial and significant effect on purchasing decisions; 2) Brand Image partially has a positive and significant effect on purchasing decisions; 3) Product Quality partially has a positive and significant effect on purchasing decisions; 4) Social Media Marketing, Brand Image and Product Quality simultaneously affect purchasing decisions.
Pengaruh Gaya Hidup, Suasana Cafe dan Kualitas Pelayanan Terhadap Keputusan Pembelian “Dalam Rasa Kopi” di Setu Bekasi Mulyadi, Bagas; Wahyu Setyawati, Novita; Dwikotjo Sri Sumantyo, Franciscus
Orbit: Jurnal Ilmu Multidisiplin Nusantara Vol. 1 No. 3 (2025): Orbit: Jurnal Ilmu Multidisiplin Nusantara (Maret 2025 - Mei 2025)
Publisher : Inovan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/orbit.v1i2.123

Abstract

The purpose of this study was to understand the impact of Lifestyle, Cafe Atmosphere, and Service Quality on Purchasing Decisions. This study used a quantitative methodology with a purposive sampling technique. The population in this study were all visitors to the “Dalam Rasa Kopi” cafe, 102 respondents. The results showed that the lifestyle variable had a significant positive effect on purchasing decisions. On the other hand, the cafe atmosphere variable did not show a significant effect on purchasing decisions. In addition, the service quality variable also had a partial positive effect on purchasing decisions.
Pengaruh Gaya Hidup, Suasana Cafe dan Kualitas Pelayanan Terhadap Keputusan Pembelian “Dalam Rasa Kopi” di Setu Bekasi Mulyadi, Bagas; Wahyu Setyawati, Novita; Dwikotjo Sri Sumantyo, Franciscus
Orbit: Jurnal Ilmu Multidisiplin Nusantara Vol. 1 No. 3 (2025): Orbit: Jurnal Ilmu Multidisiplin Nusantara
Publisher : Inovan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/orbit.v1i2.123

Abstract

The purpose of this study was to understand the impact of Lifestyle, Cafe Atmosphere, and Service Quality on Purchasing Decisions. This study used a quantitative methodology with a purposive sampling technique. The population in this study were all visitors to the “Dalam Rasa Kopi” cafe, 102 respondents. The results showed that the lifestyle variable had a significant positive effect on purchasing decisions. On the other hand, the cafe atmosphere variable did not show a significant effect on purchasing decisions. In addition, the service quality variable also had a partial positive effect on purchasing decisions.
Pengaruh Kualitas Pelayanan dan Kepercayaan Terhadap Kepuasan Konsumen Pada Bengkel Kabia Jaya Motor (KJM) Pondok Timur Indah Bekasi Achmad Akbar, Anggi; Wahyu Setyawati, Novita; Dwikotjo Sri Sumantyo, Franciscus
Fibonacci: Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Vol. 1 No. 3 (2025): Fibonacci: Jurnal Ilmu Ekonomi, Manajemen, dan Keuangan
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/fibonacci.v1i3.114

Abstract

Consumer satisfaction is the comparison between expectations before making a purchase and perceptions of performance after purchase. Consumers are not satisfied when performance falls short of expectations. Consumers will be satisfied if they get the expected performance. If performance exceeds expectations, consumers are even more pleased and satisfied. The purpose of this study was to determine the effect or relationship between the independent variables, namely service quality and trust, on the dependent variable, namely consumer satisfaction at the Kabia Jaya Motor (KJM) workshop in Pondok Timur Indah, Bekasi, either partially or simultaneously. Sampling was done using purposive sampling, using the Lameshow formula, and a sample of 100 respondents was obtained. The results showed that the service quality and trust variables have a positive and significant effect on customer satisfaction, either partially or simultaneously.
Pengaruh Social Media Marketing, Brand Image dan Kualitas Produk terhadap Keputusan Pembelian Sunscreen Azarine di Platform Tiktok Puspita Sari, Desy; Wahyu Setyawati, Novita; Dwikotjo Sri Sumantyo, Franciscus
Fibonacci: Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Vol. 1 No. 3 (2025): Fibonacci: Jurnal Ilmu Ekonomi, Manajemen, dan Keuangan
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/fibonacci.v1i3.121

Abstract

The research aims to determine the impact of Social Media Marketing, Brand Image and Product Quality on the Purchase Decision of Azarine Sunscreen on the TikTok Platform. This research is a quantitative approach study with a purposive sampling technique. Involving 112 respondents who are consumers of Azarine Sunscreen products in the Bhayangkara University Management Department Class of 2021. Data processing and hypothesis testing were carried out using SPSS 25 software. The results of the study reveal that there are variables that influence each other and those that do not influence each other, as explained below: 1) Social Media Marketing has no partial and significant effect on purchasing decisions; 2) Brand Image partially has a positive and significant effect on purchasing decisions; 3) Product Quality partially has a positive and significant effect on purchasing decisions; 4) Social Media Marketing, Brand Image and Product Quality simultaneously affect purchasing decisions.
Co-Authors Achmad Akbar, Anggi Dwi Firmansyah, Yudha Fauziah, Yayah Hapzi Ali Mochammad Imron Awalludin Mulyadi, Bagas PUSPITA SARI, DESY Syeha Rahmawati, Nur Wahyu Setyawati, Novita