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All Journal ARISTO Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of International Accounting, Taxation and Information Systems
Nuringwahyu, Sri
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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THE IMPACT OF PRICE AND PRODUCT QUALITY ON CUSTOMER LOYALTY (A Study on Customers of Tempeh Chips Rohani in Purwantoro Village, Blimbing District, Malang City) Faris, Maksum; Nuringwahyu, Sri; Hardati, Ratna Niken
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 4 (2023): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i4.781

Abstract

The main objective of this study was to analyze how the price and quality of products influence customer loyalty within the customer base of Rohani tempe chips in the local community of Purwantoro Village, located in the Blimbing District of Malang City. In order to achieve this goal, an explanatory research approach was chosen to delve into the intricate connections between these variables and understand how they interact with each other. Primary data was gathered for this research by distributing Likert scale questionnaires to individuals who regularly purchase Rohani tempe chips. The sample size for the study was determined using Malhotra's formula, resulting in a total of 100 respondents participating in the survey. The outcomes of the study indicated that both the price and quality of the product had a significant influence on customer loyalty, whether considered together or individually.
The Influence of Financial Technology and Service Features on Consumer Preferences for Choosing a Digital Wallet in Financial Transactions: (Study on OVO Application Users of UNISMA FIA Students Class of 2020) Maharani, Adinda Puspita; Nuringwahyu, Sri; Chanafi, Ainul
Journal of International Accounting, Taxation and Information Systems Vol. 1 No. 2 (2024): May
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v1i2.54

Abstract

The aim of this research is to investigate the impact of financial technology variables and service features on consumer choices when selecting digital wallets for financial transactions, utilizing a quantitative approach. Data collection was carried out through the use of questionnaires. The research population consisted of FIA students from the class of 2020 at UNISMA who are users of the OVO application. The results of the study reveal that consumer preferences (Y) are affected by financial technology variables (X1) and service features (X2). The F test results support the alternative hypothesis (Ha) and reject the null hypothesis (Ho), indicating that the independent variables have an influence on the dependent variable. The coefficient of determination shows an R square value of 0.299, suggesting that financial technology (X1) and service features (X2) collectively contribute to consumer preferences (Y) by 29.9%. Other variables not examined in this study account for 70.1% of the influence.
Formulation and Constraints of Women Economic Empowerment of AN-Nisa' Cooperative Zunaida, Daris; Kurniati, Rini Rahayu; Nuringwahyu, Sri
ARISTO Vol 7 No 2 (2019): July
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v7i2.1746

Abstract

One of the problems faced by Muslim women in Indonesia is the lack of empowerment in the economic field. An-Nisa’ cooperative in Pati district, Central Java is one of the cooperative which consists of women who want to empower women. The effort to empower women’s economy is certainly not easy because of the gender stigma in women and also the effort of male gender domination of women. This research uses qualitative research method with descriptive approach. The study was conducted for 6 months in An-Nisa’ cooperative. The research data were collected through in-depth interview, observation, documentation and Focus Group Discussion (FGD). The results show that the economic empowerment effort undertaken by An-Nisa’ cooperative through the agreement that all members are women. Empowerment is also done through unsecured loands. Constraints faced in the economic empowerment of women is the domination of husbands in the utilization of productive credit Keyword: Empowerment; Economic; Women; Microfinance; Muslimah;
THE IMPACT OF PRICE AND PRODUCT QUALITY ON CUSTOMER LOYALTY (A Study on Customers of Tempeh Chips Rohani in Purwantoro Village, Blimbing District, Malang City) Faris, Maksum; Nuringwahyu, Sri; Hardati, Ratna Niken
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 4 (2023): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i4.781

Abstract

The main objective of this study was to analyze how the price and quality of products influence customer loyalty within the customer base of Rohani tempe chips in the local community of Purwantoro Village, located in the Blimbing District of Malang City. In order to achieve this goal, an explanatory research approach was chosen to delve into the intricate connections between these variables and understand how they interact with each other. Primary data was gathered for this research by distributing Likert scale questionnaires to individuals who regularly purchase Rohani tempe chips. The sample size for the study was determined using Malhotra's formula, resulting in a total of 100 respondents participating in the survey. The outcomes of the study indicated that both the price and quality of the product had a significant influence on customer loyalty, whether considered together or individually.
Co-Authors Ainul Chanafi Faris, Maksum Hardati, Ratna Niken Maharani, Adinda Puspita Rini Rahayu Kurniati