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All Journal ARISTO CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of International Accounting, Taxation and Information Systems
Nuringwahyu, Sri
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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EFFECT OF 4P'S MARKETING MIX ON PURCHASE DECISION: (Case Study at UD. Rencana Baru Store) Hanifah, Putri; Nuringwahyu, Sri; Krisdianto, Dadang
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.264 KB) | DOI: 10.55047/marginal.v1i4.330

Abstract

This study aims to determine the influence of the 4P's marketing mix on purchasing decisions. This type of research is quantitative. Data collection techniques using questionnaires. The number of samples is 100 respondents using SPSS Statistics V.20. Based on the Partial Test, the product has a significant effect on purchasing decisions at the UD. Rencana Baru store. This is indicated by t statistic > t table (1,432 > 1,965) and significant t is less than 0,05 (0,155 < 0,05). Meanwhile, price partially does not have a significant effect on purchasing decisions at the UD. Rencana Baru store, it can be proven by that t statistic < t table (0,493 < 1,965) and significant t is less than 0.05 (0,623> 0,05). Place has a significant effect on purchasing decisions at the UD. Rencana Baru store. This is indicated by t statistic > t table (5,452 > 1,965) and significant t is less than 0,05 (0,000 < 0,05). Promotion partially has no significant effect on purchasing decisions at the UD. Rencana Baru store. This can be shown by t statistic < t table (0,988 < 1,965) and significant t less than 0.05 (0,321> 0,05). According to Simultaneous Test, it can be seen that Product (X1), Price (X2), Place (X3), Promotion (X4) have a significant effect simultaneously on Purchase Decision (Y) at UD. Rencana Baru. Besides, multiple linear regression analysis test reveal that the Place (X3) is the variable that has the largest beta coefficient of 0,534, which becomes the dominant variable.
THE IMPACT OF PRICE AND PRODUCT QUALITY ON CUSTOMER LOYALTY (A Study on Customers of Tempeh Chips Rohani in Purwantoro Village, Blimbing District, Malang City) Faris, Maksum; Nuringwahyu, Sri; Hardati, Ratna Niken
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 4 (2023): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v1i4.781

Abstract

The main objective of this study was to analyze how the price and quality of products influence customer loyalty within the customer base of Rohani tempe chips in the local community of Purwantoro Village, located in the Blimbing District of Malang City. In order to achieve this goal, an explanatory research approach was chosen to delve into the intricate connections between these variables and understand how they interact with each other. Primary data was gathered for this research by distributing Likert scale questionnaires to individuals who regularly purchase Rohani tempe chips. The sample size for the study was determined using Malhotra's formula, resulting in a total of 100 respondents participating in the survey. The outcomes of the study indicated that both the price and quality of the product had a significant influence on customer loyalty, whether considered together or individually.
THE INFLUENCE OF PROMOTION, BRAND AWARENESS, AND BRAND AMBASSADORS ON PURCHASE DECISIONS ON THE SHOPEE MARKETPLACE: (Case Study of the Community of Jogosari Village, Pandaan District, Pasuruan Regency) Utari, Meilinda Chusnul; Nuringwahyu, Sri; Krisdianto, Dadang
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 1 No. 4 (2022): JULY 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.832 KB) | DOI: 10.55047/cashflow.v1i4.331

Abstract

This study aims to determine the effect of promotion, brand awareness, and brand ambassadors on purchasing decisions in the Shopee marketplace. This research method is quantitative with 100 respondents in Jogosari Village, Pandaan District, Pasuruan Regency with incidental sampling technique. Data analysis used multiple linear regression with the help of SPSS version 24 for windows. Based on the research results, the promotion variable has a significant effect on purchasing decisions (tstatistic 2.128 > ttable 1.984984). The brand awareness variable has a significant effect on purchasing decisions with a value (tstatistic 2.396 > ttable 1.984984). However, the brand ambassador variable has no significant effect on purchasing decisions (tstatistic 0.055 < ttable 1.984984).
The Influence of Financial Technology and Service Features on Consumer Preferences for Choosing a Digital Wallet in Financial Transactions: (Study on OVO Application Users of UNISMA FIA Students Class of 2020) Maharani, Adinda Puspita; Nuringwahyu, Sri; Chanafi, Ainul
Journal of International Accounting, Taxation and Information Systems Vol. 1 No. 2 (2024): May
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/jiatis.v1i2.54

Abstract

The aim of this research is to investigate the impact of financial technology variables and service features on consumer choices when selecting digital wallets for financial transactions, utilizing a quantitative approach. Data collection was carried out through the use of questionnaires. The research population consisted of FIA students from the class of 2020 at UNISMA who are users of the OVO application. The results of the study reveal that consumer preferences (Y) are affected by financial technology variables (X1) and service features (X2). The F test results support the alternative hypothesis (Ha) and reject the null hypothesis (Ho), indicating that the independent variables have an influence on the dependent variable. The coefficient of determination shows an R square value of 0.299, suggesting that financial technology (X1) and service features (X2) collectively contribute to consumer preferences (Y) by 29.9%. Other variables not examined in this study account for 70.1% of the influence.
Formulation and Constraints of Women Economic Empowerment of AN-Nisa' Cooperative Zunaida, Daris; Kurniati, Rini Rahayu; Nuringwahyu, Sri
ARISTO Vol 7 No 2 (2019): July
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v7i2.1746

Abstract

One of the problems faced by Muslim women in Indonesia is the lack of empowerment in the economic field. An-Nisa’ cooperative in Pati district, Central Java is one of the cooperative which consists of women who want to empower women. The effort to empower women’s economy is certainly not easy because of the gender stigma in women and also the effort of male gender domination of women. This research uses qualitative research method with descriptive approach. The study was conducted for 6 months in An-Nisa’ cooperative. The research data were collected through in-depth interview, observation, documentation and Focus Group Discussion (FGD). The results show that the economic empowerment effort undertaken by An-Nisa’ cooperative through the agreement that all members are women. Empowerment is also done through unsecured loands. Constraints faced in the economic empowerment of women is the domination of husbands in the utilization of productive credit Keyword: Empowerment; Economic; Women; Microfinance; Muslimah;
Co-Authors Ainul Chanafi Dadang Krisdianto, Dadang Faris, Maksum Hanifah, Putri Hardati, Ratna Niken Maharani, Adinda Puspita Rini Rahayu Kurniati Utari, Meilinda Chusnul