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All Journal JURNAL BISNIS STRATEGI Diponegoro Journal of Management JURNAL EKONOMI DAN BISNIS AIRLANGGA JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen International Journal of Social and Management Studies (IJOSMAS) InJEBA : International Journal of Economics, Business and Accounting
Afina Hasya
Program Studi Teknik Industri, Fakultas Teknik, Universitas Diponegoro
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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CRAFTING BUSINESS MODEL INNOVATION AS THE ANCHOR STRATEGY TO SUSTAIN GREEN START-UP FIRM PERFORMANCE: A STUDY ON INDONESIA START-UP FIRMs Batu, Kardison Lumban; Hasya, Afina
JURNAL BISNIS STRATEGI Vol 32, No 1 (2023): July
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.32.1.38-48

Abstract

This study is aiming at investigating the most suitable Business Model Innovation (BMI) for start-up firms during unpredictable market. The start-up firms are served as research population and sampling with various scope activities (trading, commerce, private sectors as well as limited) with employee size 10 until 40. 380 questionnaires were valid for further analysis gained from Google forms as well as questionnaires-based email. Structural Equation Modeling with AMOS 20 is used to analysis data. Current study proposed 10 hypotheses, 4 variables as the antecedents of BMI, and 2 mediating variables and green start-up performance (GSP) as the dependent variable. The Innovated Co-Creation Value (ICV) played a significant role as the key factor to increase the GSP. This is to mention that when a firm select and rely on the innovation and co-creation value during its operation, While the innovation to re-capture value during dynamic market, start-up firm experience high performance. To Support BMI, start-up firm is strongly suggested to build relationship with business partner and government. Business Relationship-Based (BRB) show a positive and significant impact on ICV & IRV. Aligned with Government Relationship-Based, it showed a significant impact on ICV & IRV. The finding also proved the significant impacts of Social Relationship-Based (SSB) on ICV & IRV.  The three types of strategies proposed as the determinant factor of BMI is significantly accepted. For unusual finding, the networking capability which is designed and proposed as the key factor to enhance BMI is insignificant to both ICV & IRV.
THE INFLUENCE OF BRAND IMAGE, SOCIAL INFLUENCE, STATUS CONSUMPTION, PRICE QUALITY INFERENCE, AND ATTITUDE TOWARDS THE PURCHASE INTENTION OF COUNTERFEIT ELECRONIC PRODUCTS VIA TIKTOK SHOP IN SEMARANG (A STUDY ON THE PREVALENCE OF COUNTERFEIT PRODUCTS) Daffa Luqman Raf, Gofita Athallarizq; Cahyaningratri, Cahyaningratri; Hasya, Afina
Diponegoro Journal of Management Volume 13, Nomor 2, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT The development of technology has made it possible for counterfeiters to make high-quality goods, sell them online to customers throughout the world, and imitate the branding of real products remarkably well. One platform that has emerged as one of the most popular channels for counterfeiters to conduct their operation is TikTok. The platfrom has allowed the activity where online counterfeit sellers can engage with online buyers. To aid the investigation of how brand image, social influence, status consumption, and price quality inference affects the attitudes of Gen Z in Semarang towards counterfeit electronic products, as well as the moderating effect of customer attitude towards counterfeit electronic products towards purchase intention of counterfeit electronic products, the Theory of Planned Behavior was used. The data that were obtained from 178 respondents in Semarang City was analyzed using Partial Least Structures Structural Equation Modeling (PLS-SEM). From the findings in this study, brand image, social influence, and status consumption have a positive relationship towards customer attitude towards counterfeit electronic products as well as a significant one. Price quality inference, however, was found to only have a positive relationship without significance. On top of that, customer attitude towards counterfeit electronic products also has a positive and significant relationship towards purchase intention of counterfeit electronic products. With this in mind, all the hypotheses except one were accepted. Under those circumstances, the managerial implications that this study provide would discuss the idea of creating marketing campaigns to emphasize the difference between genuine and counterfeit products which will be aimed to spread slowly to the whole customer base. Additionally, cheaper genuine products may also be proposed to help combat counterfeit products within the aspect of status consumption. Consequently, customer attention would shift in the direction of being favorable of genuine products.
DEVELOPING AN EFFECTIVE EMPLOYER BRANDING STRATEGY AT ABC LIGHTING COMPANY FOR EARLY CAREERS THROUGH EMPLOYEE ADVOCACY Rachman, Amelia Martia; Darmastuti, Ismi; Hasya, Afina
Diponegoro Journal of Management Volume 12, Nomor 6, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

ABSTRACT This paper is written to carry out the required company research for Amelia Martia Rachman’s final graduation project in International Business at Diponegoro University, Indonesia and at Saxion University of Applied Sciences, Netherlands. This research paper focuses on assessing and developing the employer branding strategy for early career talents at ABC Lighting Company in order to develop an efficient plan as the company is currently looking for an appropriate approach to strengthen its brand awareness within potential early career talents. Desk research, including newspapers, articles, records of data, and a survey of 24 respondents regarding ABC Lighting Company’s employer branding efforts were conducted to obtain the data for this research. The findings of this study will be used to help the company develop a plan to improve its employer branding strategy to attract young professionals as well as to boost the intern-turnover rate into full-time employees. It will give a further insight into the key elements of an effective employer branding strategy, dimensions of employer branding, candidate journey funnel, effective employer branding channels for Generation Z, the characteristics and work values of Generation Z, as well as the potential challenges and opportunities for Generation Z-focused employer branding.
The Contribution Of Virtual Fitting Room In Fashion Clothing Business: A Systematic Literature Review Kamilah, Fadilah Haya; Hasya, Afina; Darmastuti, Ismi
InJEBA : International Journal of Economics, Business and Accounting Vol. 2 No. 2 (2024): InJEBA (June)
Publisher : Basecamp Economics PubMed

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12577579

Abstract

Virtual Fitting Room is the new technologies for trying on clothes without actually trying it. Many studies have conducted research of VFR, but not many conclude the research to help businesses and researchers better understand VFR. The purpose of this systematic literature review is to gather the research journals of VFR and being a guid for future research on knowing more about VFR in the past 5 years. With the selected 20 research journals, this study covers the geographic distribution of VFR research, the method used by researchers and the outcome variables used in VFR research. Our study shows that the majority of research conducted are from USA and china, the method used by most researchers was experiment which have a various outcome, while the most selected key contribution is usage intention’s.
SATISFACTION TOWARD LEARNING MANAGEMENT SYSTEM: EXTENDED SCALE OF EDUCATIONAL SYSTEM QUALITY Hernando, Hendrick; Hasya, Afina
Jurnal Ekonomi dan Bisnis Airlangga Vol. 33 No. 2 (2023): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V33I22023.165-173

Abstract

Introduction: Consideration against educational system quality in the context of the learning management system has increased during the pandemic period. An inconsistent finding concerning the influence of educational system quality on satisfaction has been identified. To fill this gap in the existing literature, this study aims to extend the educational system quality scale and examine its influence on students' satisfaction. Methods: Based on an intensive literature review step, device flexibility was proposed as an extended indicator. To validate and examine the proposed hypothesis, this study employed the quantitative method of PLS-SEM. Data were collected from 90 students who actively used learning management systems. Results: Our findings showed that device flexibility is valid and reliable as an educational system quality indicator. Besides, our proposed hypothesis is also confirmed. Through the structural model assessment, the influence of educational system quality on students' satisfaction is found to be significant.   Conclusion and suggestion: Device flexibility has been proven as an educational system quality indicator. In order to maintain students' satisfaction, system developers are suggested to keep improving learning management system applications, primarily on smartphone devices.
Bridging the gap: A qualitative insight into the role of social entrepreneurship in empowering minorities Andriyani, Andriyani; Lasta, Gracy Adira; Hasya, Afina
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 21 No. 2 (2024): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v21i2.22632

Abstract

Social entrepreneurship has emerged as a viable approach of addressing the challenges faced by social minorities. Despite its growing importance, there is a lack of understanding of the factors that affect social entrepreneurs and their approaches to creating social value. This study aims to narrow this gap by examining the fundamental factors influencing the rise of social entrepreneurs, value creation processes, and the role of social entrepreneurship in addressing minority issues. The study used a qualitative, phenomenological approach and purposeful sampling to choose four informants who each had their own unique and representative traits. Data were collected through semi-structured interviews and validated through documentary analysis. The findings indicate that the motivations for social entrepreneurship stem from both external and internal factors. Nevertheless, social entrepreneurs consistently prioritize social objectives as their primary focus. Research reveals that resource constraints often impede value creation in social entrepreneurship, hence postponing progress. Despite all the obstacles, social entrepreneurship has immense benefits for the entrepreneurs themselves and for the communities they want to reach out to. The results also show that larger impacts could have been achieved by social entrepreneurs through refinements in their business strategies, creative solutions to social problems, good relationships with stakeholders, and ensuring financial sustainability of the venture.
The Impact of AI-Based Decision Making, Market Intelligence, and Chatbot Integration on Business Performance in Indonesian Start-ups Hasya, Afina; Sukiman, Sukiman
International Journal of Social and Management Studies Vol. 6 No. 3 (2025): June 2025
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v6i3.480

Abstract

With the fast-growing digital era, artificial intelligence (AI) has emerged as a principal catalyst for enhancing corporate performance, particularly for Indonesian start-ups. This study examines the effects of AI-driven decision-making, market intelligence, and chatbot implementation on Indonesian start-up business performance. Quantitative methods were employed to gather data from 250 participants, including founders, managers, and decision-makers of different start-up organizations. Structural Equation Modelling - Partial Least Squares (SEM-PLS) was employed to quantify the extent of association of independent variables with firm performance. Results indicate that all three dimensions positively and significantly influence business success, with market intelligence affecting most. Artificial intelligence supports enhanced accuracy and efficiency in decision-making, market intelligence allows organizations to comprehend consumer expectations and trends, and chatbots support increased efficiency in client communication and interaction. These results have significant implications for start-ups and governments to strategically employ AI technologies in order to boost competitiveness and economic growth in Indonesia.
The Impact of AI Based Decision Making, Market Intelligence, and Chatbot Integration on Business Performance in Indonesian Start-ups Hasya, Afina; Qalid Md Sabri, Aznul
JURNAL BISNIS STRATEGI Vol 34, No 1 (2025): July
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.34.1.1-10

Abstract

With the fast-growing digital era, artificial intelligence (AI) has emerged as a principal catalyst for enhancing corporate performance, particularly for Indonesian start-ups.  This study examines the effects of AI-driven decision-making, market intelligence, and chatbot implementation on Indonesian start-up business performance.  Quantitative methods were employed to gather data from 250 participants, including founders, managers, and decision-makers of different start-up organizations. Structural Equation Modeling - Partial Least Squares (SEM-PLS) was employed to quantify the extent of association of independent variables with firm performance.  Results indicate that all three dimensions positively and significantly influence business success, with market intelligence affecting most. Artificial intelligence supports enhanced accuracy and efficiency in decision-making, market intelligence allows organizations to comprehend consumer expectations and trends, and chatbots support increased efficiency in client communication and interaction.  These results have significant implications for start-ups and governments to strategically employ AI technologies to boost competitiveness and economic growth in Indonesia.
Co-Authors Andriyani Andriyani Cahyaningratri, Cahyaningratri Daffa Luqman Raf, Gofita Athallarizq Hendrick Hernando Ismi Darmastuti Kamilah, Fadilah Haya Kardison Lumban Batu Lasta, Gracy Adira Qalid Md Sabri, Aznul Rachman, Amelia Martia Sukiman Sukiman