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All Journal JURNAL ADMINISTRASI BISNIS Jurnal Administrasi Bisnis
Tamengkel, Lucky F.
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan Kosmetik Wardah di Transmart Bahu Manado Nyonyie, Riska Asnawi; Kalangi, Johnny A. F.; Tamengkel, Lucky F.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 3 (2019)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.3.2019.25123.18-24

Abstract

This study aims to determine the effect of Product Quality on Customer Loyalty Wardah Cosmetic at Transmart Bahu Manado. This research method uses a quantitative method, with a sample of 96 respondents who are Wardah product costumers. The sampling techniques in this study are using Purposive Sampling. Data collection techniques in this study were questionnaires. The data analysis method used in this study is a simple regression data analysis method with an associative approach to see a causal relationship that includes validity test, reliability test, and simple regression analysis processed using the help of computer program SPSS 25. From the test result can be known statistically, it can be seen clearly that the independent variable Product Quality affects the dependent variable Customer Loyalty. The result of the study show: Based on the calculation results of the determinant coefficient obtained the R square value of 0,725 or 72,5% which states that there is variable influence Product Quality on the variable Customer Loyalty, while the remaining 24,5 % is influenced by other factors not present in this study. This shows that Product Quality has a significant effect on Customer Loyalty. Where if the Product Quality is getting better, Customer Loyalty will be higher too.
Kepemimpinan, Kepuasan Kerja, Komitmen Organisasional Terhadap Keinginan Keluar Karyawan Tamengkel, Lucky F.; Rumawas, Wehelmina
JURNAL ADMINISTRASI BISNIS (JAB) Vol 11, No 1 (2021)
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.11.1.2021.33536.14-21

Abstract

The high turnover rate is an important issue in the tourism and accommodation sector in which the most significant factor is human resources. This study aims to analyse the effect of transformational leadership, job satisfaction, organizational commitment on employee intention to leave. This study used a survey method with a quantitative descriptive approach. The sample in this study were 174 hotel employees in North Sulawesi Province. Data were collected using a questionnaire, then analysed using a structural equation model (SEM). The results showed that transformational leadership has a positive and significant effect on employee job satisfaction, transformational leadership has a positive and significant effect on organizational commitment, transformational leadership has a negative and significant effect on employee intention to leave, job satisfaction has a negative and significant effect on employee intention to leave, and commitment organizational has a negative and significant effect on employee intention to leave. 
Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan Pada Bengkel Pelita Motor Bimbing, Alfin; Tamengkel, Lucky F.; Mukuan, Danny D. S.
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 14 No. 1 (2024)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.14.1.43-47

Abstract

This study aims to determine whether service quality affects customer satisfaction at Pelita Motor Workshop. This research is quantitative research with a simple linear regression analysis technique. The sample in this study amounted to 60 respondents. Statistical tests used in this study were validity tests, reliability tests, normality tests, simple correlation coefficient tests, partial tests, and determination tests. proved to be correct and acceptable. Through the determination test, it was found that service quality had an effect of 63,5% on customer satisfaction at Pelita Motor Workshop.
Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan Pada Bengkel Pelita Motor Bimbing, Alfin; Tamengkel, Lucky F.; Mukuan, Danny D. S.
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 14 No. 1 (2024)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.14.1.43-47

Abstract

This study aims to determine whether service quality affects customer satisfaction at Pelita Motor Workshop. This research is quantitative research with a simple linear regression analysis technique. The sample in this study amounted to 60 respondents. Statistical tests used in this study were validity tests, reliability tests, normality tests, simple correlation coefficient tests, partial tests, and determination tests. proved to be correct and acceptable. Through the determination test, it was found that service quality had an effect of 63,5% on customer satisfaction at Pelita Motor Workshop.
Co-Authors Bimbing, Alfin Danny D. S. Mukuan, Danny D. S. Kalangi, Johnny A. F Nyonyie, Riska Asnawi Wehelmina Rumawas