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All Journal Jurnal Manajemen Bisnis MUQTASID Jurnal Minds: Manajemen Ide dan Inspirasi
Shukor, Syadiyah Abdul
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Exploring the Motive of Muslim Consumers’ Intention Toward Goat’s Milk Purchasing in Malaysia: A Focus Group Interview Kamarubahrin, Aimi Fadzirul; Haris, Asmaddy; Shaari, Jamal Abdul Nassir; Shukor, Syadiyah Abdul
Muqtasid: Jurnal Ekonomi dan Perbankan Syariah Vol 10, No 1 (2019): MUQTASID: Jurnal Ekonomi dan Perbankan Syariah
Publisher : IAIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/muqtasid.v10i1.30-39

Abstract

Abstract This study aims to conceptualize the motive of Muslim consumers’ intention toward goat’s milk purchasing in Malaysia. Two focus group discussion sessions involving 10 existing Muslim consumers’ who are purchased goat’s milk were conducted. Preliminary findings from this qualitative study showed that health and price played a significant role in Muslim consumers’ intention toward purchasing goat’s milk. Other three motives of Muslim consumers’ intention toward purchasing goat’s milk is taste, religiosity and nutritious. Recommendation for future studies is provided at the end of the paper.Abstrak Kajian ini bertujuan untuk mengenal pasti motif niat pengguna Islam terhadap pembelian susu kambing di Malaysia. Kajian lepas yang berkaitan telah dibincangkan dan dua sesi perbincangan kumpulan berfokus melibatkan 10 orang pengguna Islam yang membeli susu kambing telah dijalankan. Penemuan awal dari kajian kualitatif ini menunjukkan bahawa faktor kesihatan dan harga memainkan peranan penting dalam niat pengguna Islam untuk membeli susu kambing. Tiga lagi motif niat pengguna Islam terhadap pembelian susu kambing adalah rasa, agama dan khasiat. Cadangan untuk kajian masa depan disediakan pada bahagian akhir artikel.
DETERMINANTS OF REPEATED ENDOWERS’ DONATION INTENTION IN CASH WAQF: A CASE STUDY IN MAJLIS AGAMA ISLAM DAN ADAT MELAYU PERAK (MAIPk) Azizi, Nur Diyana; Shukor, Syadiyah Abdul; Sabri, Hisham
Jurnal Manajemen Bisnis Vol. 10 No. 2: September 2019
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.10175

Abstract

Cash waqf means movable property which is structured by money and it is contributed for the waqf project development. To achieve this objective, committed endowers are needed to contribute continuously to ensure sufficient funds for waqf projects development in the future. Therefore, this study investigating the factors that determine the endowers’ intention to re-contribute to cash waqf by employing Extended Theory of Planned Behaviour (TPB). Data were collected through the survey questionnaires which is distributed to 374 endowers who are existing endowers. The result indicates that all variables predict the dependent variable. These results show that extended TPB is crucial in describing the repeated endowers’ donation intention in cash waqf. The result provide important insight for MAIPk to develope an effective marketing strategy to keep endowers contribute constantly in the future.
Experience Marketing in Halal Tourism Model: A Comparison Study between Indonesia and Malaysia Widowati PA., Retno; Shukor, Syadiyah Abdul; Supardin, Lalu
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 2 (2026): September
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i2.62391

Abstract

This study examines the effect of experiential marketing on customer loyalty, with customer satisfaction as a mediating variable, in tourist destinations in Indonesia and Malaysia. Using purposive sampling, data were analysed through Structural Equation Modeling with AMOS 24. The findings show that experiential marketing consistently improves customer satisfaction in both countries, while customer satisfaction significantly enhances customer loyalty. Cross-country differences emerge in the direct relationship between experiential marketing and loyalty, which is significant in Indonesia but not in Malaysia. Customer satisfaction partially mediates this relationship in Indonesia and fully mediates it in Malaysia. The study contributes to the experiential marketing literature by demonstrating how satisfaction explains cross-country variations in the formation of customer loyalty. The findings suggest that destination managers should prioritise memorable customer experiences that strengthen satisfaction to build sustainable tourist loyalty.
Co-Authors Azizi, Nur Diyana Haris, Asmaddy Kamarubahrin, Aimi Fadzirul Sabri, Hisham Shaari, Jamal Abdul Nassir Supardin, Lalu Widowati PA., Retno