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All Journal Jurnal Manajemen dan Agribisnis Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan
Sari, Fadhila Cynthia
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance

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Growth Ring Pattern in the Otolith of Channa lucius from the Kampar Lama Oxbow Lake, Mentulik Village, Kampar Regency, Riau Province Sari, Fadhila Cynthia; Putra, Ridwan Manda; Windarti, Windarti
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 7, No 1 (2020): Edisi 1 Januari - Juni 2020
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

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Abstract

Abstract            Channa lucius or snakehead fishinhabit the Kampar Lama Oxbow Lake. This research aims to understand the pattern of otolith growth rings ofthat fish and it was conducted in July to August 2019. The fish were caught using fish trap, once/week. There were 58 fishes (38 male fishes and 20 female fishes). The otolith (sagita) were removed and manually shaved. Growth ring pattern was studied using a binocular microscope. Among the fishes captured, only 49 fishes have dark growth rings in their otolith.  The otolith length was 5.49-9.87 mm and their weight was 0.0212-0.0635 g. The number of dark ring in the otolith was 1-3. Result shown that the distance between the nucleus and the first dark ring ranges from 0.2-1.45 mm, indicating that the first dark ring were formed individually and they were not formed by periodical incident in the fish life. Water quality in the sampling area was good and it may be sufficient to support the life of C. lucius. Keywords :dark ring, channidae, growth pattern , sagita
Consumer Preferences and Sugar Marketing Strategy By Stated-Owned Enterprise Plantations in North Sumatra Sari, Fadhila Cynthia; Zulbainarni, Nimmi; Harianto
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.256

Abstract

Sugar is a commodity that recreates a valuable role in the daily consumption of Indonesian. This study aims to determine the attributes and combinations that influence consumer preferences in buying branded white crystal sugar and the marketing strategies that can be applied in marketing Walini sugar at PT. Perkebunan Nusantara II. Analysis of consumer preferences in this study using the conjoint analysis method. Meanwhile, the marketing strategy analysis uses the A'WOT method. Based on the conjoint analysis results, it was concluded that the most important attribute in evaluating consumers' interest in branded white crystal sugar is color. Subsequently, the best combinations of attributes that consumers favored were obtained, namely white color, selling points in minimarkets, sales promotions in the form of discounts/coupons/gifts, vibrant and attractive packaging, slight sugar texture, and sugarcane's aroma. Furthermore, based on the results of the A'WOT analysis, seven alternative marketing strategies were obtained. The priority strategy with the highest weighted value is expanding the cooperation network with potential distributor agents. Keywords: A’WOT, conjoint analysis, consumer preference, marketing strategy, white crystal sugar
Co-Authors Harianto Nimmi Zulbainarni Ridwan Manda Putra Windarti Windarti