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Digital Talent Transformation: Linking Youth Potential with BUMDes Innovation Azzuhri, Misbahuddin; Fakhri, Erie Awalil; Huda, Choirul; Afidah, Rosya Putri; Munir, Misbakhul
Journal of Innovation and Applied Technology Vol 12, No 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiat.2025.012.01.06

Abstract

This community engagement program aims to address these issues by developing a Digital Talent Pool that integrates youth competencies with the operational needs of BUMDes in Tegalweru Village. Using a Participatory Action Research (PAR) approach, the program involved 30 youth members of Karang Taruna and BUMDes training activities focused on digital profile development, personal branding, and the use of freelance work platforms. The results show that 28 out of 30 participants successfully prepared and validated their curriculum vitae (CV). Additionally, 20 freelance accounts were created, of which 3 participants received actual job offers. The program significantly improved digital literacy, expanded youth employment opportunities, and strengthened digital HR governance at the village level. Therefore, the Digital Talent Pool serves as a strategic model that can be replicated to enhance rural economic resilience and foster BUMDes innovation through local talent empowerment
Num-Crumbs: A Business Planning Study of Bakery Enterprise Salsabila, In'am Fairuz; Fakhri, Erie Awalil
Jurnal Kewirausahaan dan Inovasi Vol. 5 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2026.05.1.25

Abstract

Purpose – This study aims to identify the business challenges faced by Num-Crumbs, a home-based bakery business in Kediri, East Java, and to formulate a systematic and comprehensive business development strategy to support its growth and long-term sustainability. Design/Methodology/Approach – This study employs a descriptive qualitative research design. Data were collected through observations, interviews, and document analysis. An in-depth assessment of the company’s current business conditions was conducted as the basis for developing a comprehensive business plan encompassing product development, marketing, operations, management, and financial strategies. Findings – The findings indicate that the proposed business plan provides a feasible framework for business development. The integrated strategies in product innovation, marketing, operational improvement, organizational management, and financial planning are expected to strengthen Num-Crumbs’ competitiveness and support its sustainable business growth. Originality/Value – This study contributes practical insights into business planning for home-based bakery enterprises by integrating strategic analysis with functional planning across product, marketing, operations, management, and finance. The proposed framework offers a useful reference for small and medium-sized enterprises (SMEs) seeking sustainable growth in the increasingly competitive culinary industry.