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All Journal Jurnal Rekayasa dan Manajemen Sistem Industri Kaizen : Management Systems and Industrial Engineering Journal Jurnal Media Teknik dan Sistem Industri Journal of Advanced in Information and Industrial Technology (JAIIT) Jurnal Pengabdian kepada Masyarakat Nusantara Juminten : Jurnal Manajemen Industri dan Teknologi Go-Integratif : Jurnal Teknik Sistem dan Industri Jurnal Manajemen KREATIF: Jurnal Pengabdian Masyarakat Nusantara KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Desita Nur Rachmaniar
Institut Teknologi Telkom Surabaya
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences

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Pendekatan Simulatif Untuk Meningkatkan Pemahaman Outbound Logistics Isrofi, Nisa; Rachmaniar, Desita Nur; Hajar, Granita
Jurnal Media Teknik dan Sistem Industri Vol 9, No 2 (2025)
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/jmtsi.v9i2.5163

Abstract

The increasingly dynamic and unpredictable global economic developments have driven the importance of effective outbound logistics management, particularly in ensuring products reach consumers efficiently. Logistics is the process of planning, implementing, and controlling the flow of goods and services, encompassing several activities such as distribution, inventory management, and transportation, all of which are part of outbound logistics. The complexity and interconnectedness of logistics elements necessitate appropriate strategies for decision-making, such as determining the appropriate mode of transportation, determining optimal inventory levels, and selecting efficient distribution routes. The primary focus of outbound logistics is efforts to minimize total logistics costs, where logistics costs are crucial in determining company performance. This study emphasizes the importance of logistics analysis as a basis for improving distribution efficiency, supporting accurate decision-making in the context of outbound logistics, and supporting the company's continued competitiveness in the face of global market uncertainty. This study shows that by simulating the dynamics of outbound logistics in a structured manner, supply chain actors can better understand the impact of imbalances between warehouse capacity, transportation mode options, and responses to fluctuating market demand. Key findings indicate that appropriate decision-making in terms of inventory management and distribution route selection can significantly reduce total logistics costs and improve service efficiency. Perkembangan ekonomi global yang semakin dinamis dan tidak terduga mendorong pentingnya pengelolaan outbound logistics yang efektif, terutama dalam memastikan produk dapat sampai ke konsumen dengan efisien. Logistik merupakan proses perencanaan, pelaksanaan dan pengendalian aliran barang maupun jasa, yang didalamnya terdiri dari beberapa aktivitas seperti distribusi, pengelolaan persediaan dan transportasi yang termasuk dalam bagian outbound logistics. Kompleksitas dan keterkaitan antar elemen logistik membutuhkan adanya strategi yang tepat dalam pengambilan keputusan seperti menentukan moda transportasi yang sesuai, menentukan jumlah persediaan optimal dan rute distribusi yang efisien. Fokus utama outbound logistics adalah upaya untuk meminimalkan total biaya logistic dimana biaya logistic merupakan hal yang krusial dalam menentukan kinerja perusahaan. Penelitian ini menekankan pada pentingnya pemahaman logistic sebagai dasar untuk meningkatkan efisiensi distribusi, mendukung ketepatan pengambilan keputusan dalam konteks outbound logistics dan mendukung keberlangsungan daya saing perusahaan dalam menghadapi ketidakpastian pasar global. Studi ini menunjukkan bahwa dengan menyimulasikan dinamika outbound logistics secara terstruktur, pelaku rantai pasok dapat lebih memahami dampak dari ketidakseimbangan antara kapasitas gudang, pilihan moda transportasi, serta respons terhadap permintaan pasar yang fluktuatif. Temuan utama menunjukkan bahwa pengambilan keputusan yang tepat dalam hal pengelolaan persediaan dan pemilihan rute distribusi dapat secara signifikan menurunkan total biaya logistik dan meningkatkan efisiensi layanan.
Pembentukan Kelompok Usaha Dan Strategi Branding Untuk Membentuk Identitas Brand Di Daerah Bareng Raya Desita Nur Rachmaniar; Nisa Isrofi; Riris Ainur Rosidah
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i2.1477

Abstract

MSMEs activities in the COVID-19 pandemic situation are of great hope in helping the recovery of the community's economic system. The partners for this community service activity are MSMEs in the Bareng Raya sub-district of Malang. Based on excavations and interviews, it shows that MSMEs in Bareng Raya are still not effective and efficient, especially in the field of branding, because there is still no organization that oversees them. This has an impact on sales results that are less than optimal. Lack of education regarding proper marketing and branding methods is one of the obstacles to marketing outreach to new customers. The approach method used in this community service is the establishment of a business by holding seminars and discussions regarding strategies related to forming business groups and discussion methods regarding possible obstacles. The proposed method is a branding strategy. The science and technology applied to partners includes knowledge of branding strategies to help support the marketing of the Bareng Raya MSMEs business group. In addition, the formation of the Bareng Raya business group will produce output in the form of organizational structure and branding, which are expected to help increase sales.
Co-Authors Ahmad Wali Satria Bahari Johan Almira Ivah Edina Ardian Yusuf Wicaksono Bunga Pasha Maulidina Dewi Fortuna Putry, Adela Disya Arivani, Tyrela Faiqoh, Durrotul Fauzi, Muhammad Dzulfikar Firdaus, Raihan Fitri Aulia Latuconsina, Desy Granita Hajar Krishna Lokajaya, Gabriel Azarya Nicko Nur Rakhmaddian, Nicko Nur Nisa Isrofi Putra, Muhammad Alifian Rahmi Yuniarti Ratnaduhita, Nadiah Riris Ainur Rosidah Safitri, Pima Hani Saputra, Ananda Bintang Sebastian, Gerrard Siti Aminah Yeni Sumantri