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All Journal Jurnal Rekayasa dan Manajemen Sistem Industri Kaizen : Management Systems and Industrial Engineering Journal Jurnal Media Teknik dan Sistem Industri Journal of Advanced in Information and Industrial Technology (JAIIT) Jurnal Pengabdian kepada Masyarakat Nusantara SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Juminten : Jurnal Manajemen Industri dan Teknologi Go-Integratif : Jurnal Teknik Sistem dan Industri Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Manajemen KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Desita Nur Rachmaniar
Institut Teknologi Telkom Surabaya
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences Other

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Pembentukan Kelompok Usaha Dan Strategi Branding Untuk Membentuk Identitas Brand Di Daerah Bareng Raya Desita Nur Rachmaniar; Nisa Isrofi; Riris Ainur Rosidah
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 2 (2023): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i2.1477

Abstract

MSMEs activities in the COVID-19 pandemic situation are of great hope in helping the recovery of the community's economic system. The partners for this community service activity are MSMEs in the Bareng Raya sub-district of Malang. Based on excavations and interviews, it shows that MSMEs in Bareng Raya are still not effective and efficient, especially in the field of branding, because there is still no organization that oversees them. This has an impact on sales results that are less than optimal. Lack of education regarding proper marketing and branding methods is one of the obstacles to marketing outreach to new customers. The approach method used in this community service is the establishment of a business by holding seminars and discussions regarding strategies related to forming business groups and discussion methods regarding possible obstacles. The proposed method is a branding strategy. The science and technology applied to partners includes knowledge of branding strategies to help support the marketing of the Bareng Raya MSMEs business group. In addition, the formation of the Bareng Raya business group will produce output in the form of organizational structure and branding, which are expected to help increase sales.
Developing and Managing MSME Websites to Improve Kampoeng Ilmu's Operational Performance Alifah, Amalia Nur; Rachmaniar, Desita Nur; Mustaqim, Tanzilal; Rafif, Sulthan
SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Vol. 6 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/spekta.v6i2.13871

Abstract

Background: MSMEs in Kampoeng Ilmu Surabaya continue to face obstacles in product marketing and digital adoption, which limit their operational growth. This program aims to address these issues by developing an integrated website and improving digital literacy among MSME partners to strengthen their online visibility and business sustainability. Contribution: The program contributes to the community by providing a digital platform (UMKMCerdas website) that enables MSMEs to independently manage product data, storefront profiles, and promotional information. It also enhances partners’ capacity to operate digital tools, supporting long-term empowerment and competitiveness. Method: The implementation consisted of five structured stages: needs analysis through interviews, website design with UI/UX and database planning, website development using PHP (Laravel), MySQL, Tailwind, and Filament, training and mentoring for MSME partners, and evaluation through continuous monitoring. A participatory approach was used to ensure active involvement and skill transfer to 82 MSME actors. Results: The integrated website successfully provides features such as bookstore profiles, product catalogs, Google Maps integration, WhatsApp contacts, and an admin dashboard. Post-training responses showed significant enhancement in partners’ confidence and ability to use digital tools for promoting their businesses and managing information. Conclusion: The program effectively strengthens the digital capabilities of Kampoeng Ilmu MSMEs, enabling them to manage business content independently and expand their market reach.
Penerapan Rumah Botol untuk Pengelolaan Limbah Botol Plastik Berbasis Ekonomi Sirkular Berkelanjutan Laila Putri Faradilah; Silvi Istiqomah; Desita Nur Rachmaniar; Rafika Damayanti Sururin Nufus; Ivon Nadhia Aisyah; Inez Rexana; Nafa Naysilla Hilda Amru; Nicho Ali Nasrudin; Kaka Satriya Yudhantara
Abdimas Awang Long Vol. 9 No. 2 (2026): Juni, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v9i2.2257

Abstract

Limbah botol plastik menjadi salah satu permasalahan lingkungan yang terus meningkat akibat tingginya penggunaan produk sekali pakai dan rendahnya pengelolaan sampah berbasis masyarakat. Kondisi tersebut mendorong perlunya penerapan konsep ekonomi sirkular melalui sistem pengelolaan limbah yang lebih terstruktur dan berkelanjutan. Kegiatan pengabdian masyarakat ini bertujuan untuk menerapkan teknologi tepat guna berupa Rumah Botol sebagai sarana pengumpulan limbah botol plastik berbasis masyarakat di Desa Sukodono, Kabupaten Sidoarjo, Jawa Timur. Metode pelaksanaan dilakukan melalui enam tahapan, yaitu survei awal dan identifikasi permasalahan, perancangan Rumah Botol, sosialisasi konsep ekonomi sirkular dan closed-loop supply chain, implementasi dan operasional Rumah Botol, pendampingan dan monitoring berkelanjutan, serta evaluasi dampak program. Hasil kegiatan menunjukkan bahwa penerapan Rumah Botol mampu meningkatkan partisipasi masyarakat dalam pemilahan dan pengumpulan botol plastik rumah tangga. Selain itu, program ini juga meningkatkan kesadaran masyarakat mengenai pentingnya pengelolaan sampah berbasis ekonomi sirkular dan menjaga kualitas material plastik sejak tahap pengumpulan. Rumah Botol tidak hanya berfungsi sebagai sarana pengumpulan limbah, tetapi juga menjadi bagian dari sistem pengelolaan material yang lebih terstruktur untuk mendukung keberlanjutan lingkungan dan pengurangan timbulan sampah plastik di masyarakat.
Co-Authors Ahmad Wali Satria Bahari Johan Alifah, Amalia Nur Almira Ivah Edina Ardian Yusuf Wicaksono Bunga Pasha Maulidina Dewi Fortuna Putry, Adela Disya Arivani, Tyrela Faiqoh, Durrotul Firdaus, Raihan Fitri Aulia Latuconsina, Desy Granita Hajar Inez Rexana Ivon Nadhia Aisyah Kaka Satriya Yudhantara Krishna Lokajaya, Gabriel Azarya Laila Putri Faradilah Muhammad Dzulfikar Fauzi Nafa Naysilla Hilda Amru Nicho Ali Nasrudin Nicko Nur Rakhmaddian, Nicko Nur Nisa Isrofi Pima Hani Safitri Putra, Muhammad Alifian Rafika Damayanti Sururin Nufus Rahmi Yuniarti Ratnaduhita, Nadiah Riris Ainur Rosidah Saputra, Ananda Bintang Sebastian, Gerrard Silvi Istiqomah Siti Aminah Sulthan Rafif Tanzilal Mustaqim Yeni Sumantri