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All Journal Journal Of Management Science (JMAS) SULTANIST: Jurnal Manajemen dan Keuangan
Malau, Anne Rumondang
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ENTREPRENEURIAL SELF-EFFICACY DRIVES AND AMPLIFIES PERCEIVED OPPORTUNITY TOWARDS THE ENTREPRENEURIAL INTENTION OF ULOS WEAVERS GENERATION Sitinjak, Imelda; Malau, Anne Rumondang
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 11 No. 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v11i2.509

Abstract

The basic problem of family business succession planning is whether the generation intends to continue the family business, so this study aims to examine the intention of generations to continue their family's ulos weaving business based on the planned behavior theory (Ajzen, 1991). The Purposive Random Sampling method was selected and obtained as many as 131 generations of ulos weavers aged at least 15 years in North Tapanuli Regency who were collected using the snowball technique. Data analysis used the Structural Equation Model with the Lisrel program. The findings of this study indicate that entrepreneurial self-efficacy (ESE) plays a role in encouraging perceived opportunity (PO) towards entrepreneurial intention (EI). However, the role of entrepreneurial self-efficacy (interaction with PO to become ESEXPO) cannot strengthen PO towards EI. Gender effect testing found that women's EI was higher than men's because it was related to weaving skills. The weakness of this study is the cross-sectional time dimension so the implications for future research are the longitudinal time dimension, especially for testing moderation as well as in different contexts for testing the role of moderation or results that are inconsistent with a combination of theories so as to find novelty. In addition, other predictors and controls need to be added to enrich research in the field of family entrepreneurship. The implication for family business actors is to have a succession plan long before being 'forced' or as early as possible so that entrepreneurial self-efficacy and perceived opportunity arise, as well as other factors (internal and external) that are needed by the next generation of family businesses.
The influence of services marketing mix on the decision to choose a new living credit union in the city of Tebing Tinggi Purba, Juliansen; Tinambunan, Yusnita; Pasaribu, Romindo M.; Malau, Anne Rumondang; Naibaho, Krismanto E.T
Junal Ilmu Manajemen Vol 7 No 2 (2024): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i2.484

Abstract

The purpose of this research is to determine the influence of the service marketing mix on the decision to choose the New Life credit union in the city of Tebing Tinggi. The sampling technique was carried out using non-probability sampling with purposive sampling technique. The sample for this research was taken from 100 respondents and used quantitative data analysis techniques. Partial test results (t-test) were obtained from the results of the assessment of product variables and physical evidence which had a positive but not significant effect on the decision to choose a New Life credit union, price and location variables had a negative and not significant effect on the decision to choose a New Life credit union, promotion variables, people, and processes have a positive and significant influence. The results of the F test for the variables product, price, promotion, location, people, process, and physical evidence simultaneously have a positive and significant influence on the decision to choose the New Life credit union. And the results of the coefficient of determination test (R2) for product, price, promotion, location, people, process and physical evidence variables can explain the decision to choose the New Life credit union in Tebing Tinggi city of 0.492 or 49.2%, the remaining 50.8% is explained by other variables not examined in this research.
Co-Authors Krismanto Erick Tobush Naibaho Pasaribu, Romindo M. Purba, Juliansen Sitinjak, Imelda Tinambunan, Yusnita