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All Journal Journal Of Management Science (JMAS) Jurnal Ilmiah Manajemen dan Bisnis EJOIN : Jurnal Pengabdian Masyarakat
Purba, Juliansen
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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PEMANFAATAN FANPAGE FACEEBOOK: PENJAHIT KEBAYA DAN SALON DI DESA SIOPAT SOSOR KABUPATEN SAMOSIR Pasaribu, Romindo M; Simanjuntak, Juara; Matondang, Vinsensius; Tampubolon, Frans Yolanda; Purba, Juliansen
EJOIN : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): EJOIN : Jurnal Pengabdian Masyarakat, Februari 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v2i2.2386

Abstract

The kebaya sewing service industry and beauty salons are industries that are always in demand by Indonesian people both in cities and in regions. Kebaya is a traditional Indonesian dress. Every religious event and custom almost always uses kebaya cloth. In using kebaya cloth at every event, Indonesian women always make up themselves so that the kebaya cloth used looks more beautiful and beautiful when worn. Therefore, the kebaya cloth sewing industry and beauty salons are one of the service industries that are in great demand by the public in starting a business. The purpose of this community service activity is so that people who start kebaya sewing and beauty salon businesses can reach a wider market by utilizing social media accounts such as Facebook in promoting their business. Facebook social media accounts can be turned into business accounts by adding a fanpage or business page feature. Facebook fanpage is a special page like a blog that contains various kinds of content according to the wishes of its users. The results of this activity are kebaya sewing and beauty salon business actors who have changed their personal Facebook account to a business Facebook account by adding a fan page feature. So that business actors in kebaya sewing and beauty salons can expand their market share through promotions on social media.
The influence of services marketing mix on the decision to choose a new living credit union in the city of Tebing Tinggi Purba, Juliansen; Tinambunan, Yusnita; Pasaribu, Romindo M.; Malau, Anne Rumondang; Naibaho, Krismanto E.T
Junal Ilmu Manajemen Vol 7 No 2 (2024): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i2.484

Abstract

The purpose of this research is to determine the influence of the service marketing mix on the decision to choose the New Life credit union in the city of Tebing Tinggi. The sampling technique was carried out using non-probability sampling with purposive sampling technique. The sample for this research was taken from 100 respondents and used quantitative data analysis techniques. Partial test results (t-test) were obtained from the results of the assessment of product variables and physical evidence which had a positive but not significant effect on the decision to choose a New Life credit union, price and location variables had a negative and not significant effect on the decision to choose a New Life credit union, promotion variables, people, and processes have a positive and significant influence. The results of the F test for the variables product, price, promotion, location, people, process, and physical evidence simultaneously have a positive and significant influence on the decision to choose the New Life credit union. And the results of the coefficient of determination test (R2) for product, price, promotion, location, people, process and physical evidence variables can explain the decision to choose the New Life credit union in Tebing Tinggi city of 0.492 or 49.2%, the remaining 50.8% is explained by other variables not examined in this research.
Stimulus Organism Response Perspective on Understanding Gen Z's Loyalty in Shopping on the TikTok Shop Pasaribu, Romindo M; Simanjuntak, Juara; Purba, Juliansen; Sembiring, Robi; Matondang, Vinsensius
Jurnal Ilmiah Manajemen & Bisnis Vol 8 No 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v8i2.4621

Abstract

This study aims to identify and analyze the direct effect of integration channels on customer affective and cognitive experiences and customer loyalty, as well as an indirect relationship where affective and cognitive experiences mediate between integration channels and customer loyalty Gen Z. This research is quantitative. The population used was Generation Z in Medan City with a sample size of 253 respondents. Sampling was carried out using a non-probability sampling approach using purposive sampling. The results of this study are product integration and price and transactions have a significant effect on customer experience both affectively and cognitively. Integration of promotions and access to information does not significantly affect the customer's experience effectively and cognitively. Customer service integration significantly affects cognitive customer experience but does not affect effective customer experience. The integration of customer service fulfillment has a significant effect on the customer's affective experience and does not affect the cognitive customer experience. Meanwhile, affective and cognitive customer experiences significantly affect Gen Z customer loyalty. In an indirect relationship, affective and cognitive customer experiences can mediate between promotion integration and access to information on customer loyalty. Affective experience cannot mediate between customer service integration on Gen Z loyalty while cognitive customer experience can mediate. Cognitive customer experience cannot mediate between integration of order fulfillment and loyalty, while affective experience can mediate. This research contributes to the omnichannel marketing literature by providing new insights into the importance of affective and cognitive customer experiences in omnichannel shopping.
Co-Authors Juara Simanjuntak Krismanto Erick Tobush Naibaho Malau, Anne Rumondang Matondang, Vinsensius Pasaribu, Romindo M Pasaribu, Romindo M. Sembiring, Robi Tampubolon, Frans Yolanda Tinambunan, Yusnita