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All Journal Jurnal Ilmiah Manajemen dan Bisnis EJOIN : Jurnal Pengabdian Masyarakat Journal Business and Management
Pasaribu, Romindo M
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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ANTESEDEN LOYALITAS MEREK DENGAN PENDEKATAN MEDIASI PADA PRODUK SKINTIFIC (STUDI PADA MAHASISWA/I UNIVERSITAS HKBP NOMMENSEN MEDAN) Pakpahan, Rebekka; Pasaribu, Romindo M; Sitompul, Nancy N.; Naibaho, Krismanto E.T
Journal Business and Management Vol. 3 No. 1 (2025): Journal Business and Management (April 2025)
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jbm.v3i1.2753

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman merek, kecintaan merek, kepercayaan merek sebagai mediasi terhadap loyalitas merek. Landasan teori yang digunakan dalam penelitian ini yaitu: Theory of planned behavior Metode penelitian yang digunakan adalah Structural Equation Modelling (SEM) dengan Smart PLS 4.0 untuk melakukan pengolahan data. Sampel penelitian terdiri dari 130 responden. Hasil penelitian ini mengemukakan pengalaman merek berpengaruh signifikan terhadap loyalitas merek pada produk skintific, kecintaan merek tidak berpengaruh signifikan terhadap loyalitas merek pada produk skintifc, selanjutnya kepercayaan merek berpengaruh signifikan terhadap loyalitas merek pada produk skintific, kecintaan merek berpengaruh signifikan terhadap pengalaman merek pada produk skintific, kepercayaan merek berpengaruh signifikan terhadap pengalaman merek pada produk skintific, kecintaan merek tidak dapat memediasi pengaruh antara pengalaman merek terhadap loyalitas merek pada produk skintific, kepercayaan merek dapat memediasi pengaruh antara pengalaman merek terhadap loyalitas merek pada produk skintific
ANALISIS CONSUMER ANIMOSITY DAN CONSUMER ETHNOCENTRISM TERHADAP PURCHASE INTENTION PRODUK CINA PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS PRODI MANAJEMEN UNIVERSITAS HKBP NOMMENSEN MEDAN Rajagukguk, selly m rajagukguk; Pasaribu, Romindo M; Sitorus, Tri Melda M.L; Sebayang, Yulvitriyani
Journal Business and Management Vol. 3 No. 1 (2025): Journal Business and Management (April 2025)
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jbm.v3i1.2800

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh consumer animosity dan consumer ethnocentrism terhadap purchase intention produk Cina. Analisis data dilakukan dengan metode Regresi Linear Berganda menggunakan software SPSS versi 26. Jumlah sampel dalam penelitian sebanyak 89 responden mahasiswa Fakultas Ekonomi Dan Bisnis Prodi Manajemen Universitas HKBP Nommensen Medan. consumer animosity berpengaruh positif dan signifikan terhadap purchase intention. Consumer ethnocentrism berpengaruh positif dan signifikan terhadap purchase intention. Nilai Adjust R Square yang diperoleh sebesar 0,570 yang berarti 57% purchase intention dapat dijelaskan oleh consumer animosity dan consumer ethnocentrism, sementara sisanya 43% dipengaruhi oleh faktor lain yang tidak dijelaskan dalam penelitian ini.
PEMANFAATAN FANPAGE FACEEBOOK: PENJAHIT KEBAYA DAN SALON DI DESA SIOPAT SOSOR KABUPATEN SAMOSIR Pasaribu, Romindo M; Simanjuntak, Juara; Matondang, Vinsensius; Tampubolon, Frans Yolanda; Purba, Juliansen
EJOIN : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): EJOIN : Jurnal Pengabdian Masyarakat, Februari 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v2i2.2386

Abstract

The kebaya sewing service industry and beauty salons are industries that are always in demand by Indonesian people both in cities and in regions. Kebaya is a traditional Indonesian dress. Every religious event and custom almost always uses kebaya cloth. In using kebaya cloth at every event, Indonesian women always make up themselves so that the kebaya cloth used looks more beautiful and beautiful when worn. Therefore, the kebaya cloth sewing industry and beauty salons are one of the service industries that are in great demand by the public in starting a business. The purpose of this community service activity is so that people who start kebaya sewing and beauty salon businesses can reach a wider market by utilizing social media accounts such as Facebook in promoting their business. Facebook social media accounts can be turned into business accounts by adding a fanpage or business page feature. Facebook fanpage is a special page like a blog that contains various kinds of content according to the wishes of its users. The results of this activity are kebaya sewing and beauty salon business actors who have changed their personal Facebook account to a business Facebook account by adding a fan page feature. So that business actors in kebaya sewing and beauty salons can expand their market share through promotions on social media.
Stimulus Organism Response Perspective on Understanding Gen Z's Loyalty in Shopping on the TikTok Shop Pasaribu, Romindo M; Simanjuntak, Juara; Purba, Juliansen; Sembiring, Robi; Matondang, Vinsensius
Jurnal Ilmiah Manajemen & Bisnis Vol 8 No 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v8i2.4621

Abstract

This study aims to identify and analyze the direct effect of integration channels on customer affective and cognitive experiences and customer loyalty, as well as an indirect relationship where affective and cognitive experiences mediate between integration channels and customer loyalty Gen Z. This research is quantitative. The population used was Generation Z in Medan City with a sample size of 253 respondents. Sampling was carried out using a non-probability sampling approach using purposive sampling. The results of this study are product integration and price and transactions have a significant effect on customer experience both affectively and cognitively. Integration of promotions and access to information does not significantly affect the customer's experience effectively and cognitively. Customer service integration significantly affects cognitive customer experience but does not affect effective customer experience. The integration of customer service fulfillment has a significant effect on the customer's affective experience and does not affect the cognitive customer experience. Meanwhile, affective and cognitive customer experiences significantly affect Gen Z customer loyalty. In an indirect relationship, affective and cognitive customer experiences can mediate between promotion integration and access to information on customer loyalty. Affective experience cannot mediate between customer service integration on Gen Z loyalty while cognitive customer experience can mediate. Cognitive customer experience cannot mediate between integration of order fulfillment and loyalty, while affective experience can mediate. This research contributes to the omnichannel marketing literature by providing new insights into the importance of affective and cognitive customer experiences in omnichannel shopping.
Antecedents of Customer Purchase Intention of Fashion Products Among Millennials and Z Generation Using Multi-Group Analysis Pasaribu, Romindo M; Simanjuntak, Juara; Simanjuntak, Agus Nakkok
Jurnal Ilmiah Manajemen & Bisnis Vol 10 No 2 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v10i2.7038

Abstract

This study aims to examine the variable of customer engagement in mediating the relationship between omnichannel integration quality and the purchase intention of Millennial and Gen Z customers for fashion products. The study involved a sample size of 145 respondents, employing a nonprobability sampling method using purposive sampling. Data analysis was conducted using the Partial Least Squares (PLS) method with SmartPLS. The findings indicate that the configuration of service channels and integrated interactions positively and significantly affect customer engagement and purchase intention for both generations. However, the multi-group analysis revealed that while the configuration of service channels, integrated interactions, and quality assurance positively influence customer engagement and purchase intention among Millennials, these effects are not statistically significant. For Generation Z, the configuration of service channels and integrated interactions significantly influence customer engagement and purchase intention. In contrast, quality assurance does not significantly impact customer engagement or purchase intent for either generation. Customer engagement serves as a mediator between the configuration of service channels and integrated interactions on purchase intent for Generation Z, but it does not act as a mediator for Millennials. Additionally, customer engagement cannot mediate the impact of quality assurance on purchase intent for either generation in Medan when shopping for fashion products through an omnichannel approach. Retailers are encouraged to enhance shopping engagement for Millennials and Generation Z by offering multiple shopping channels, including various accounts on each platform and e-commerce site.
Co-Authors Jahhia Theresia Juara Simanjuntak Krismanto Erick Tobush Naibaho Matondang, Vinsensius Pakpahan, Rebekka Purba, Juliansen Rajagukguk, selly m rajagukguk Sebayang, Yulvitriyani Sembiring, Robi Simanjuntak, Agus Nakkok Sitompul, Nancy N. Sitorus, Tri Melda M.L Tampubolon, Frans Yolanda