Article Per Year (5 Year)
p-Index From 2020 - 2025
0.983
P-Index
This Author published in this journals
All Journal Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Ilmiah Manajemen dan Bisnis Jurnal Manajemen EJOIN : Jurnal Pengabdian Masyarakat
Matondang, Vinsensius
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
PEMANFAATAN FANPAGE FACEEBOOK: PENJAHIT KEBAYA DAN SALON DI DESA SIOPAT SOSOR KABUPATEN SAMOSIR Pasaribu, Romindo M; Simanjuntak, Juara; Matondang, Vinsensius; Tampubolon, Frans Yolanda; Purba, Juliansen
EJOIN : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): EJOIN : Jurnal Pengabdian Masyarakat, Februari 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v2i2.2386

Abstract

The kebaya sewing service industry and beauty salons are industries that are always in demand by Indonesian people both in cities and in regions. Kebaya is a traditional Indonesian dress. Every religious event and custom almost always uses kebaya cloth. In using kebaya cloth at every event, Indonesian women always make up themselves so that the kebaya cloth used looks more beautiful and beautiful when worn. Therefore, the kebaya cloth sewing industry and beauty salons are one of the service industries that are in great demand by the public in starting a business. The purpose of this community service activity is so that people who start kebaya sewing and beauty salon businesses can reach a wider market by utilizing social media accounts such as Facebook in promoting their business. Facebook social media accounts can be turned into business accounts by adding a fanpage or business page feature. Facebook fanpage is a special page like a blog that contains various kinds of content according to the wishes of its users. The results of this activity are kebaya sewing and beauty salon business actors who have changed their personal Facebook account to a business Facebook account by adding a fan page feature. So that business actors in kebaya sewing and beauty salons can expand their market share through promotions on social media.
The PENGARUH ELECTRONIC WORD OF MOUTH DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK (STUDI PADA PENGGUNA SMARTPHONE OPPO DI UNIVERSITAS HKBP NOMMENSEN MEDAN): PENGARUH ELECTRONIC WORD OF MOUTH DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK (STUDI PADA PENGGUNA SMARTPHONE OPPO DI UNIVERSITAS HKBP NOMMENSEN MEDAN) Sirait, Estauryna; Damanik, Hanna Meilani; Purba, Elvis Fresly; Naibaho, Krismanto Erick Tobush; Matondang, Vinsensius
Jurnal Ecoment Global Vol. 8 No. 2 (2023): Edisi Agustus 2023
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v8i2.3415

Abstract

This study aims to determine and analyze the effect of electronic word of mouth and price perceptions on purchasing decisions through brand image (Study on OPPO smartphone users at HKBP University Nommensen Medan). This research approach method uses quantitative methods with a sampling technique that is purposive sampling, with a sample of 100 respondents. To analyze the results of this study using path analysis (path analysis). The research results show 1). Electronic word of mouth has a positive and significant effect on purchasing decisions for OPPO smartphone users at HKBP Nommensen University Medan. 2). Price perception has a positive and significant effect on purchasing decisions for OPPO smartphone users at HKBP Nommensen University Medan. 3). Electronic word of mouth has a positive and insignificant effect on purchasing decisions through brand image on OPPO smartphone users at HKBP University Nommensen Medan. 4). Price perception has a positive and insignificant effect on purchasing decisions through brand image on OPPO smartphone users at HKBP Nommensen University Medan. 5). Electronic word of mouth and price perceptions together have a positive and insignificant effect on purchasing decisions through brand image on OPPO smartphone users at HKBP University Nommensen Medan.
Stimulus Organism Response Perspective on Understanding Gen Z's Loyalty in Shopping on the TikTok Shop Pasaribu, Romindo M; Simanjuntak, Juara; Purba, Juliansen; Sembiring, Robi; Matondang, Vinsensius
Jurnal Ilmiah Manajemen & Bisnis Vol 8 No 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v8i2.4621

Abstract

This study aims to identify and analyze the direct effect of integration channels on customer affective and cognitive experiences and customer loyalty, as well as an indirect relationship where affective and cognitive experiences mediate between integration channels and customer loyalty Gen Z. This research is quantitative. The population used was Generation Z in Medan City with a sample size of 253 respondents. Sampling was carried out using a non-probability sampling approach using purposive sampling. The results of this study are product integration and price and transactions have a significant effect on customer experience both affectively and cognitively. Integration of promotions and access to information does not significantly affect the customer's experience effectively and cognitively. Customer service integration significantly affects cognitive customer experience but does not affect effective customer experience. The integration of customer service fulfillment has a significant effect on the customer's affective experience and does not affect the cognitive customer experience. Meanwhile, affective and cognitive customer experiences significantly affect Gen Z customer loyalty. In an indirect relationship, affective and cognitive customer experiences can mediate between promotion integration and access to information on customer loyalty. Affective experience cannot mediate between customer service integration on Gen Z loyalty while cognitive customer experience can mediate. Cognitive customer experience cannot mediate between integration of order fulfillment and loyalty, while affective experience can mediate. This research contributes to the omnichannel marketing literature by providing new insights into the importance of affective and cognitive customer experiences in omnichannel shopping.
Comparison Analysis of Indomaret Brand Equity With Alfamart (Wiliam Iskandar) Missy Bremila; Matondang, Vinsensius; Hendra
MAMEN: Jurnal Manajemen Vol. 1 No. 4 (2022): Oktober 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v1i4.1082

Abstract

Indomaret and Alfamart are retail businesses that continue to grow in the city of Medan. With retail growth that continues to grow, brand equity will be an important grower because a brand can be declared good if it has strong brand equity.This study aims to determine the difference in brand equity between Indomaret and Alfamart where the study uses the theory of Building strong brands. The research was conducted by comparing the size of the percentage of answers on the questionnaire. For testing the instrument using validity, reliability and normality tests. Meanwhile,The analysis used by the author is percentage analysis and analysis of the Independent Sample Test. Analysis of the Independent Sample Test is a statistical test used to compare the observation data with the expected data to test the hypothesis. The results show that there are differences in Brand Equity between Indomaret and Alfamart in the minds of consumers based on the dimensions of Brand Awareness, Brand Association, Quality Perception and Brand Loyalty. Of the four dimensions of Brand Equity, there are 2 (two) dimensions which state that there are differences between Indomaret and Alfamart. And there are 2 (two) dimensions which state that there is no difference between Indomaret and Alfamart. From these four dimensions, Indomaret is superior to Alfamart.
Co-Authors DAMANIK, HANNA MEILANI Elvis Fresly Purba Hendra Juara Simanjuntak Krismanto Erick Tobush Naibaho Marbun, Jahhia Theresia Missy Bremila Pasaribu, Romindo M Pasaribu, Romindo Megawati Purba, Juliansen Sembiring, Robi Sirait, Estauryna Tampubolon, Frans Yolanda