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All Journal AdBispreneur JURNAL PENDIDIKAN TAMBUSAI Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) ARMADA : Jurnal Penelitian Multidisiplin IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi
Fauziah, Sumainah
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ANALISIS PROGRAM PUSPAGA TERHADAP PENCEGAHAN KEKERASAN ANAK (Studi pada Balai RW 4 Kelurahan Tambak Wedi Kota Surabaya) Fazrul, Fandy Ahmad; Fauziah, Sumainah
ARMADA : Jurnal Penelitian Multidisiplin Vol. 1 No. 12 (2023): ARMADA : Jurnal Penelitian Multidisplin, Desember 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/armada.v1i12.1088

Abstract

Kasus kekerasan terhadap anak masih menjadi suatu problem di Indonesia yang belum bisa teratasi. Kekerasan dapat berupa serangan secara fisik, seksual, penganiayaan emosional dan tidak kepedulian terhadap anak. Kekerasan pada anak sendiri dapat terjadi di lingkungan keluarga, Karena orang tua memiliki kewajiban membesarkan dan mendidik anak dengan kasih sayang yang tercukupi sehingga anak dapat tumbuh menjadi pribadi yang bermoral, sehat, dan cerdas. Namun masih banyak sekali orang tua yang tidak mampu menjaga dan mendidik anak dengan baik. Penelitian ini menggunakan metode kualitatif deskriptif, dengan teknik pengumpulan data dengan wawancara, observasi dan dokumentasi. Program PUSPAGA sendiri dikit banyak telah ada di hati masyarakat sehingga dapat bermanfaat bagi masyarakat sekitar. Mulai dari pemberian kelas parenting yang berguna untuk edukasi pada orang tua dan calon orang tua agar dapat menyayangi dan mendidik anak dengan pola asuh yang tepat.
The Influence of Experiential Marketing and Influencer Marketing on Purchase Decision of Skintific Skincare Products (Study on Students of UPN “Veteran” East Java at Envio Store Surabaya) Fatmawati, Anggun; Fauziah, Sumainah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7534

Abstract

This study aims to examine and analyze the influence of Experiential Marketing and Influencer Marketing on the purchasing decisions of Skintific skincare products at Envio Store Surabaya. The research employs a quantitative approach with a descriptive quantitative method. The population consists of students from UPN "Veteran" East Java who have previously purchased Skintific skincare products at Envio Store Surabaya, totaling 22,976 individuals. The sample used in this study comprised 100 respondents. Data were collected through a questionnaire distributed via Google Form. Data analysis was conducted using SPSS version 27. The results indicate that Experiential Marketing and Influencer Marketing simultaneously have a positive and significant effect on the purchasing decisions of Skintific skincare products at Envio Store Surabaya. Furthermore, the findings reveal that both variables also have a positive and significant partial effect on purchasing decisions of Skintific skincare products at Envio Store Surabaya.
Co-Authors Fatmawati, Anggun Fazrul, Fandy Ahmad Istivarini, Diva Kirana, Sophia Widya Nurrasyid, Akbar Dwi Purwati, Rini Putry, Siti Chalyandrha Shabira, Khoirun Nisak Trisnoningsih, Saniyyah Dewi Maharani Wahyu Fahrul Ridho, Wahyu Fahrul Zahro, Savira Az Zein, Nisrina