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All Journal MEDIA KONSERVASI JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Jurnal Karinov
Rahayu, Karisma Sri
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Humanities Civil Engineering, Building, Construction & Architecture Earth & Planetary Sciences Economics, Econometrics & Finance Education Social Sciences

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Regenerative Tourism in the Philippines: Millennial Tourists’ Perspective and Intent to Participate Lalisan, April Kim; Rahayu, Karisma Sri; Ating, Rashid; Gesmundo, Aefre; Samrach , Meta; Ork, Sereirath; Gersalia, Rommel
Media Konservasi Vol. 29 No. 3 (2024): Issue topic: Conservation of Nature and Culture Through Responsible Tourism
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/medkon.29.3.329

Abstract

Tourism development can put destinations on a more equitable and environmentally friendly path by applying regenerative principles to tourism development. The millennial generation, known as sustainability-conscious consumers, bears much potential to participate in regenerative tourism. This study aimed to determine the awareness, perceived value, and intent to participate in regenerative tourism of the millennial generation in the Philippines in Metropolitan Manila and the surrounding areas such as Bulacan, Cavite, Angeles City, Cavite, Laguna, and others. This type of research is explanatory research, conducted through direct surveys of 190 millennial Filipinos through online questionnaires. Data was analyzed using SEM-PLS. The results of this study provide insights into the readiness of the millennial generation to participate in regenerative tourism practices. This research intends to contribute theoretically to tourism readiness and recovery post-pandemic. Moreover, it can make a practical contribution to tourism stakeholders to support the regenerative and sustainable development of tourist destinations in the Philippines.
Will Virtual Reality Experience Quality be an Alternative to Offline Visit Decision? Review of Literature on Tourist Behaviour on Instagram Social Media Kusumawati, Andriani; Pangestuti, Edriana; Rahayu, Karisma Sri
Media Konservasi Vol. 29 No. 3 (2024): Issue topic: Conservation of Nature and Culture Through Responsible Tourism
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/medkon.29.3.340

Abstract

Virtual reality is the latest addition to the tourism industry, leveraging advancements in Internet technology. The advent of Virtual Reality (VR) tourism technology offers a comprehensive portrayal of tourist destination details and mitigates customer apprehension or uncertainty by acquainting consumers with unfamiliar locales. Virtual reality is a highly captivating advancement in tourism marketing that enables consumers to immerse themselves in and encounter destinations in real-time. The objective of this study is that explains how virtual reality can be used to replace traditional offline decision-making processes in the tourism industry. This study employs a comprehensive review of existing literature on the utilisation of virtual reality and its influence on offline visitation choices. Subsequently, a conceptual framework and research hypotheses are formulated. This research paper explores the behaviour of tourists who engage in offline or virtual experiences. Multiple articles were assessed for future research advancements. The findings of this study reveal distinct patterns of tourist behaviour, particularly among millennials, in relation to their ability to adapt to technological advancements. The research findings are anticipated to offer both theoretical and practical benefits to stakeholders involved in tourism technology, particularly in its application as a marketing instrument.
Edukasi Kader Balita Mengenai Perkembangan Motorik Kasar dan Halus pada Anak di Desa Ngingit, Kecamatan Tumpang, Kabupaten Malang Edityastono, Lintang; Sylvatri, Hapsari Dian; Rahayu, Karisma Sri; Ambulani, Nur
Jurnal KARINOV Vol 6, No 1 (2023): Januari
Publisher : Institute for Research and Community Service (LP2M), Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um045v6i1p47-53

Abstract

Usaha mikro kecil menengah (UMKM) domestik menjadi pendongkrak pertumbuhan perekonomian selama masa pandemi Covid-19 di Kota Malang Jawa Timur. Meskipun dapat meningkatkan pertumbuhan perekonomian, RPRM memiliki beberapa persoalan terkait bisnis yang dijalankan anggotanya salah satunya adalah permasalahan dalam komunikasi bisnis. Dalam memasarkan produknya, UMKM dituntut untuk mampu melakukan komunikasi baik secara offline maupun online. Komunikasi yang baik dengan konsumen maupun secara online dapat menciptakan suatu branding produk yang kuat bagi UMKM. Komunikasi yang baik dengan konsumen maupun secara online dapat menciptakan suatu branding produk yang kuat bagi UMKM. Sejauh ini RPMR melakukan komunikasi sesuai kebutuhan dalam melakukan penjualan. Selain itu komunikasi bisnis dapat menciptakan suatu branding yang kuat bagi RPMR. Komunikasi bisnis adalah kunci utama dalam membangun sebuah kepercayaan yang merupakan pondasi utama dari membuat jaringan yang besar dan kuat. Tujuan dari PKM ini adalah memberi wawasan melalui pelatihan feasibility study, komunikasi bisnis dan strategi branding pada UMKM anggota asosiasi Rumah Pengusaha Malang Raya (RPMR). Luaran yang diharapkan dengan adanya PPM ini adalah meningkatnya pengetahuan akan penerapan komunikasi bisnis yang baik serta cara melakukan strategi branding untuk meningkatkan penjualan pada. Kata kunci— Komunikasi Bisnis, Strategi Branding, UMKM Abstract Domestic micro, small and medium enterprises (MSMEs) have become a booster for economic growth during the Covid-19 pandemic in Malang City, East Java. Even though it can increase economic growth, Association of Greater Malang Entrepreneurs’ Houses (RPMR) has several problems related to the businesses run by its members, one of which is a problem in business communication. In marketing their products, MSMEs are required to be able to communicate both offline and online. Good communication with consumers and online can create a strong product branding for MSMEs. Good communication with consumers and online can create a strong product branding for MSMEs. To present, RPMR has communicated as needed in making sales. In addition, business communication can create a strong branding for RPMR. Business communication is the main key in building trust which is the main requirement of creating a large and strong network. This community service aims to provide insight through feasibility study training, business communication and branding strategies to members of MSMEs of RPMR. The expected outcome of this community activity is an increase in understanding regarding the application of appropriate business communication and the implementation of branding techniques to boost sales. Keywords— Business Communication, Branding Strategy, MSMEs
City citizenship behavior among residents: Investigating the role of emotional experience in event tourism and brand attitude Kusumawati, Andriani; Rahayu, Karisma Sri
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 19 No. 1 (2022): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v19i1.13809

Abstract

Along with the development of place branding theory, the role of the residents was widely reviewed and considered only as one of the target groups of place branding. Stakeholder involvement in the development of city branding is important because it will support its success. However, in reality, citizens or residents are a group that gains less attention in the city branding strategies and practices. Therefore, this research was developed under the umbrella of branding theory by further analyzing the influence of city brand attitude on city citizenship behavior (CCB) triggered by emotional experiences in tourism events. This explanatory quantitative approach was carried out through a survey by using a questionnaire. A simple random sample was chosen as the sampling method in this study. Data from 323 residents in Malang Raya was collected and analyzed using Partial Least Square (PLS). This study empirically demonstrates that emotional experience in event tourism is likely to stimulate city brand attitude and that subsequent city citizenship behavior among residents is probable. This result allows for understanding a substantial contribution of emotional experience in enhancing positive city brand attitude, finally highlighting the importance of internal stakeholders and their citizenship behavior in the destination branding process.
Co-Authors Ambulani, Nur Andriani Kusumawati Ating, Rashid Gersalia, Rommel Gesmundo, Aefre Lalisan, April Kim Lintang Edityastono Ork, Sereirath Pangestuti, Edriana Samrach , Meta Sylvatri, Hapsari Dian