Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : MEDIA KONSERVASI

Regenerative Tourism in the Philippines: Millennial Tourists’ Perspective and Intent to Participate Lalisan, April Kim; Rahayu, Karisma Sri; Ating, Rashid; Gesmundo, Aefre; Samrach , Meta; Ork, Sereirath; Gersalia, Rommel
Media Konservasi Vol. 29 No. 3 (2024): Issue topic: Conservation of Nature and Culture Through Responsible Tourism
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/medkon.29.3.329

Abstract

Tourism development can put destinations on a more equitable and environmentally friendly path by applying regenerative principles to tourism development. The millennial generation, known as sustainability-conscious consumers, bears much potential to participate in regenerative tourism. This study aimed to determine the awareness, perceived value, and intent to participate in regenerative tourism of the millennial generation in the Philippines in Metropolitan Manila and the surrounding areas such as Bulacan, Cavite, Angeles City, Cavite, Laguna, and others. This type of research is explanatory research, conducted through direct surveys of 190 millennial Filipinos through online questionnaires. Data was analyzed using SEM-PLS. The results of this study provide insights into the readiness of the millennial generation to participate in regenerative tourism practices. This research intends to contribute theoretically to tourism readiness and recovery post-pandemic. Moreover, it can make a practical contribution to tourism stakeholders to support the regenerative and sustainable development of tourist destinations in the Philippines.
Will Virtual Reality Experience Quality be an Alternative to Offline Visit Decision? Review of Literature on Tourist Behaviour on Instagram Social Media Kusumawati, Andriani; Pangestuti, Edriana; Rahayu, Karisma Sri
Media Konservasi Vol. 29 No. 3 (2024): Issue topic: Conservation of Nature and Culture Through Responsible Tourism
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/medkon.29.3.340

Abstract

Virtual reality is the latest addition to the tourism industry, leveraging advancements in Internet technology. The advent of Virtual Reality (VR) tourism technology offers a comprehensive portrayal of tourist destination details and mitigates customer apprehension or uncertainty by acquainting consumers with unfamiliar locales. Virtual reality is a highly captivating advancement in tourism marketing that enables consumers to immerse themselves in and encounter destinations in real-time. The objective of this study is that explains how virtual reality can be used to replace traditional offline decision-making processes in the tourism industry. This study employs a comprehensive review of existing literature on the utilisation of virtual reality and its influence on offline visitation choices. Subsequently, a conceptual framework and research hypotheses are formulated. This research paper explores the behaviour of tourists who engage in offline or virtual experiences. Multiple articles were assessed for future research advancements. The findings of this study reveal distinct patterns of tourist behaviour, particularly among millennials, in relation to their ability to adapt to technological advancements. The research findings are anticipated to offer both theoretical and practical benefits to stakeholders involved in tourism technology, particularly in its application as a marketing instrument.