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All Journal International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Journal of Agriprecision & Social Impact
Ambayoen, Mas Ayu
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Farmer's Communication Network in Participation of Agricommerce Program in Batu City Fibrianingtyas, Alia; Ambayoen, Mas Ayu
International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Vol. 4 No. 1 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/ijaserd.v4i1.1114

Abstract

Farmers need to use the Internet of Things (IoT) to modernize agriculture as a marketing medium, one of which is to address the marketing of agricultural products with perishable characteristics. Until now, the marketing system for agricultural products is still poorly understood by farmers, thus putting farmers in a weak bargaining position. One of the innovations developed in Batu City to address the modernization of marketing media is the Agricultural Product Promotion Program (Protan). This study aims to analyze the communication network of farmers formed in initiating the Agricultural Product Promotion Program (Protan). The research used a quantitative approach by interviewing farmers and collecting relevant literature. The research was conducted in 2023. In total, the respondents in this study were 43 people selected using snowball sampling. Communication network analysis was conducted using the UCINET communication network program version 6.0, applying the Adjacency Matrix (Full Matrix) data format. The variables used in this study include density, degree centrality, closeness centrality, betweenness centrality, and clique. The results showed that the communication network formed in the Agricultural Product Promotion Program (Protan) participation consisted of actors and nodes. The actor in this network is the head of the Farmer Assistance Program (TPP).
Tourist Perceptions of Sapta Pesona in the Poncokusumo Tourism Village Azzahra Yulia Rochmah; Ambayoen, Mas Ayu; Lintar Brillian Pintakami
Journal of Agriprecision & Social Impact Vol. 1 No. 2 (2024): July: JAPSI (Journal of Agriprecision & Social Impact)
Publisher : CV. Komunitas Dunia Peternakan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62793/japsi.v1i2.19

Abstract

This research aims to analyze tourists' perceptions of the application of the elements of Sapta Pesona and formulate a strategy for developing Sapta Pesona in the Poncokusumo Tourism Village. Sapta Pesona which includes Safe, Orderly, Clean, Cool, Beautiful, Friendly, and Memorable is a concept designed to increase the attraction of tourists to tourist destinations. The research method used was a survey with a questionnaire distributed to tourists visiting the Poncokusumo Tourism Village. The collected data was analyzed quantitatively to evaluate tourists' perceptions of each element of Sapta Pesona. In addition, a QSPM SWOT analysis was carried out on the results of interviews with tourism village managers and community leaders to identify effective development strategies. The results of the research show that tourists' perceptions of the implementation of Sapta Pesona in the Poncokusumo Tourism Village generally give a positive value with a total score of 331.3, including very good characteristics. Analysis carried out using the QSPM Matrix, the market penetration strategy obtained the highest Total Attractive Score (TAS), namely 5.105. Therefore, this strategy is the best choice for the Poncokusumo Tourism Village.
Co-Authors Alia Fibrianingtyas Azzahra Yulia Rochmah Lintar Brillian Pintakami