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PENGARUH MOTIVASI DAN PERSEPSI TERHADAP MINAT MAHASISWA MENGIKUTI PENDIDIKAN PROFESI AKUNTANSI (PPAK) DI KOTA SEMARANG fajarsari, hesti
COMPETITIVE Vol 4, No 2 (2020): Competitive Jurnal Akuntansi dan Keuangan
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/c.v4i2.2532

Abstract

This study investigates the effect of motivation (quality, career, economic and social) and perception (the cost of education and study duration) on students' interest in taking PPAk. The variables used are quality motivation, career motivation, economic motivation, social motivation, perception of education costs and perception of study duration as independent variables, and student interest in accepting PPAk as the dependent variable. The study used a questionnaire with a total sample of 73 people. The analysis tool uses multiple linear regression.The results showed that quality motivation, career motivation, economic motivation, social motivation, perception of educational costs and perception of study duration simultaneously had a significant effect on the interest of accounting students following the PPAk. The value of the regression model obtained by 0.356, which means that 35.6% of students' interest in participating in PPAk can be explained by the 6 variables. However, based on a partial analysis, only career motivation and social motivation have a significant positive effect on the interest of accounting students of PPA studies in the city of Semarang. While other variables such as quality motivation, economic motivation, perceptions of educational costs and perception of study duration did not affect the interest of accounting students in taking PPAk in the city of Semarang.
Analisis Strategi Experiential Marketing, Emotional Branding Dan Brand Trust Terhadap Loyalitas Konsumen Kaharudin, Erlitawati; Vernando, Alexander Nova; Wahyono, Anang Tri; Saptyana, Riska Fita; Fajarsari, Hesti
ProBank Vol 8, No 2 (2023)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v8i2.1595

Abstract

Usaha dalam menanggulangi persaingan agar pangsa pasar serta loyalitas konsumen dapat ditingkatkan, maka perusahaan harus meningkatkan inovasi dan kekhasan produk agar merek tersebut tertanam dibenak konsumen. Oleh karena itu Just Coffee  Semarang menggunakan strategi pemasaran Experiental Marketing, Emotional Branding,  Brand Trust guna mendapatkan kesetiaan dari pelanggan Just Coffee .Di penelitian ini, kuesioner disebar ke seratus responden di Just Coffee, dengan menggunakan metode purposive sampling. Data yang didapat dianalisis menggunakan  uji validitas,  uji reliabilitas, uji asumsi klasik, uji hipotesis lewat uji F, uji t, uji koefisiean determinasi (R2). Teknik analisis data yang digunakan adalah analisis regresi linier berganda.Dari hasil penelitian menunjukan, Experiental Marketing memiliki pengaruh positif signifikan pada loyalitas konsumen, Emotional Branding memiliki  pengaruh positif  signifikan pada loyalitas konsumen, dan Brand Trust memiliki pengaruh positif  signifikan pada loyalitas kosnumen.
Pengaruh Motivasi Kerja dan Kepuasan Kerja Terhadap Kinerja Relawan, Studi Kasus Pada Komunitas Call Center Vernando, Alexander Nova; Fajarsari, Hesti; Kaharudin, Erlitawati; Saptyana, Riska Fita; Fajrul, Muh.
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15580796

Abstract

The aim of this research is to examine the influence of work motivation and job satisfaction on the performance of 112 call center community volunteers. Data was collected using a questionnaire. In total, 30 respondents were collected, then the data was analyzed using IBM SPSS Statistics 26 software. This type of research includes quantitative descriptive research. The research was conducted at the Semarang city communications and information department for approximately 3 months, with primary data sources and secondary data. The sample population of all volunteers from the 112 Semarang call center community in the Semarang city communications and information department was 30 people. Carried out using observation data collection methods, questionnaires, documentation and literature study. Test instrument validity and reliability. Hypothesis test, F test, t test, and determinant test. The results of the research show that work motivation job satisfaction simultaneously have a significant influence on the performance of the 112 Semarang call center community volunteers in the Semarang city communications and information services department. The results of this research show that work motivation and job satisfaction have a positive effect on the performance of call center 112 community volunteers.
PERAN STRUKTUR MODAL, PROFITABILITAS DAN PENGUNGKAPAN LINGKUNGAN TERHADAP NILAI PERUSAHAAN Fajarsari, Hesti; Putri, Ika Swasti; Vernando, Alexander Nova; Kaharudin, Erlitawati; Wahyono, Anang Tri
Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi Vol. 21 No. 02 (2024): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/equi.v21i02.9707

Abstract

Abstrak Penelitian ini mengkaji hubungan antara struktur modal, profitabilitas, dan pengungkapan lingkungan terhadap nilai perusahaan pada sektor minyak dan gas yang terdaftar di Bursa Efek Indonesia periode 2019-2023. Sampel penelitian terdiri dari 15 perusahaan dengan total 60 observasi. Pengumpulan data menggunakan data sekunder. Metode analisis yang digunakan adalah regresi linear berganda dengan pendekatan data panel. Hasil penelitian menunjukkan bahwa struktur modal dan profitabilitas berpengaruh positif signifikan terhadap nilai perusahaan, sedangkan pengungkapan lingkungan tidak berpengaruh signifikan. Struktur modal yang optimal dapat meningkatkan nilai perusahaan dengan menyeimbangkan komposisi utang dan ekuitas, sehingga memberikan sinyal positif kepada investor terkait stabilitas keuangan perusahaan. Profitabilitas yang tinggi mencerminkan efisiensi operasional dan kemampuan perusahaan menghasilkan laba secara konsisten, yang pada gilirannya meningkatkan nilai perusahaan. Di sisi lain, pengungkapan lingkungan tidak berpengaruh signifikan, kemungkinan disebabkan oleh kurangnya standar yang konsisten dalam pelaporan informasi lingkungan serta pertimbangan manajer terkait biaya modal dan risiko informasi. Penelitian ini memberikan wawasan mengenai faktor-faktor yang mempengaruhi nilai perusahaan di sektor minyak dan gas, serta implikasinya bagi pengambilan keputusan manajerial dan investasi. Keterbatasan penelitian meliputi fokus pada satu sektor industri dan ukuran sampel yang terbatas, sehingga penelitian selanjutnya disarankan untuk memperluas cakupan sektor dan sampel, serta menggunakan metode pengumpulan data yang lebih beragam. Kata kunci: struktur modal; profitabilitas; pengungkapan lingkungan; nilai perusahaan; sektor minyak dan gas Abstract This study examines the relationship between capital structure, profitability, and environmental disclosure on the value of companies in the oil and gas sector listed on the Indonesia Stock Exchange for the 2019-2023 period. The research sample consisted of 15 companies with a total of 60 observations. Data collection using secondary data The analysis method used is multiple linear regression with a panel data approach. The results of the study show that capital structure and profitability have a significant positive effect on the company's value, while environmental disclosure has no significant effect. An optimal capital structure can increase the value of the company by balancing the composition of debt and equity, thereby giving a positive signal to investors regarding the company's financial stability. High profitability reflects the company's operational efficiency and ability to generate profits consistently, which in turn increases the company's value. On the other hand, environmental disclosure has no significant effect, likely due to the lack of consistent standards in environmental information reporting as well as managers' considerations regarding capital costs and information risks. This study provides insight into the factors that affect the value of companies in the oil and gas sector, as well as their implications for managerial and investment decision-making. The limitations of the research include focusing on one industry sector and limited sample size, so further research is recommended to expand the scope of sectors and samples, as well as use more diverse data collection methods. Keywords: capital structure; profitability; environmental disclosure; the value of the company; oil and gas sector
TINJAUAN PERSEPSI MAHASISWA TENTANG PEMAHAMAN KODE ETIK PROFESI AKUNTAN Sandy, Fabio Bolanda; Setyawan, Muhammad Afif; Santoso, Tiara Rani; Ghaisani, Hesiya May; Fajarsari, Hesti
AKUNTANSI DEWANTARA Vol 9 No 2 (2025): Vol 9 No 2 (2025): AKUNTANSI DEWANTARA VOL. 9 NO 2 OKTOBER 2025
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to evaluate accounting students' perceptions of the understanding of the ethics of the accounting profession in several universities in Central Java. The ethics of the accounting profession plays a significant role in shaping professional behavior. These decisions will ultimately influence the level of public trust in the credibility of financial reports. The researcher used a quantitative approach with a questionnaire (Google Form) as the research instrument. From several universities in Central Java, the researcher obtained 64 student samples. In sampling, the researcher used a purposive sampling method with the criteria of students who have taken courses in Audit and Business Ethics. Later, the data will be analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, T-tests, and F-tests. The results of the study indicate that Gender, Ethical Knowledge and Love of Money have a positive effect on students' understanding of the code of ethics of the accounting profession. In addition, the Education Level variable does not affect students' perceptions of the understanding of the code of ethics of the accounting profession. This study is expected to improve students' understanding of the importance of ethical attitudes in the accounting profession.