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All Journal ProBank: Jurnal Ekonomi dan Perbankan Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal Tax Accounting Applied Journal
Saptyana, Riska Fita
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Analisis Strategi Experiential Marketing, Emotional Branding Dan Brand Trust Terhadap Loyalitas Konsumen Kaharudin, Erlitawati; Vernando, Alexander Nova; Wahyono, Anang Tri; Saptyana, Riska Fita; Fajarsari, Hesti
ProBank Vol 8, No 2 (2023)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v8i2.1595

Abstract

Usaha dalam menanggulangi persaingan agar pangsa pasar serta loyalitas konsumen dapat ditingkatkan, maka perusahaan harus meningkatkan inovasi dan kekhasan produk agar merek tersebut tertanam dibenak konsumen. Oleh karena itu Just Coffee  Semarang menggunakan strategi pemasaran Experiental Marketing, Emotional Branding,  Brand Trust guna mendapatkan kesetiaan dari pelanggan Just Coffee .Di penelitian ini, kuesioner disebar ke seratus responden di Just Coffee, dengan menggunakan metode purposive sampling. Data yang didapat dianalisis menggunakan  uji validitas,  uji reliabilitas, uji asumsi klasik, uji hipotesis lewat uji F, uji t, uji koefisiean determinasi (R2). Teknik analisis data yang digunakan adalah analisis regresi linier berganda.Dari hasil penelitian menunjukan, Experiental Marketing memiliki pengaruh positif signifikan pada loyalitas konsumen, Emotional Branding memiliki  pengaruh positif  signifikan pada loyalitas konsumen, dan Brand Trust memiliki pengaruh positif  signifikan pada loyalitas kosnumen.
Pengaruh Prinsip Integritas, Prinsip Objektivitas, Prinsip Kompetensi, dan Prinsip Prilaku Profesional terhadap Kualitas Audit pada KAP di Semarang Saptyana, Riska Fita; Wahyono, Anang Tri; Vernando, Alexander Nova; Mahendra, Rikki
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 6 (2025): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14831572

Abstract

The language used in social media today is partly indifferent to good and correct language rules, therefore learning good and correct Indonesian according to language rules must be learned from an early age. Language is a communication tool used in everyday life, including in social media, without using language, communication will not run well. Social media today is a place where users can express their expressions and desires, especially among teenagers. Social media is basically the latest development of new internet-based web technologies, which makes it easy for everyone to communicate, participate, share and form a network online, after which they will create their own content from their users.
Upaya Meningkatkan Kinerja Karyawan yang Kondusif Pada PT. Mustika Jaya Lestari Melalui Motivasi Pelatihan dan Lingkungan Kerja Wahyono, Anang Tri; Saptyana, Riska Fita; Fajrul, Muh.; Kaharudin, Erlitawati
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 6 (2025): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14831715

Abstract

Employee performance, which is a reflection of individual competence in completing tasks, is a crucial factor for achieving organizational goals. This research aims to analyze the influence of motivation, training and work environment on the performance of PT Mustika Jaya Lestari. By using quantitative methods and saturated sampling techniques on 46 employees, this research found that motivation, training and work environment have a positive and significant influence on employee performance. This research recommends that companies continue to strive to increase employee motivation and suggests further research to consider other factors such as organizational culture.
Pengaruh Motivasi Kerja dan Kepuasan Kerja Terhadap Kinerja Relawan, Studi Kasus Pada Komunitas Call Center Vernando, Alexander Nova; Fajarsari, Hesti; Kaharudin, Erlitawati; Saptyana, Riska Fita; Fajrul, Muh.
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15580796

Abstract

The aim of this research is to examine the influence of work motivation and job satisfaction on the performance of 112 call center community volunteers. Data was collected using a questionnaire. In total, 30 respondents were collected, then the data was analyzed using IBM SPSS Statistics 26 software. This type of research includes quantitative descriptive research. The research was conducted at the Semarang city communications and information department for approximately 3 months, with primary data sources and secondary data. The sample population of all volunteers from the 112 Semarang call center community in the Semarang city communications and information department was 30 people. Carried out using observation data collection methods, questionnaires, documentation and literature study. Test instrument validity and reliability. Hypothesis test, F test, t test, and determinant test. The results of the research show that work motivation job satisfaction simultaneously have a significant influence on the performance of the 112 Semarang call center community volunteers in the Semarang city communications and information services department. The results of this research show that work motivation and job satisfaction have a positive effect on the performance of call center 112 community volunteers.
THE INFLUENCE OF LIFESTYLE, FINANCIAL TECHNOLOGY, FINANCIAL LITERACY, AND FINANCIAL BEHAVIOR ON GENERETION Z INVESTMENT DECISIONS SAPTYANA, RISKA FITA
Tax Accounting Applied Journal Vol 2, No 2 (2023): October 2023
Publisher : DIPONEGORO UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/taaij.2023.22074

Abstract

This research aims to examine the influence of lifestyle, financial technology, financial literacy, and financial behavior on investment decisions among generation Z students in Semarang. The respondents in this research were 202 Generation Z students in Semarang. The primary data used in this research was by distributing research online questionnaires and processed using SPSS statistics 26. The results of this research show that lifestyle, financial technology and financial behavior have a positive and significant influence on generation Z's investment decisions. Meanwhile, financial literacy has no effect. significant impact on generation Z's investment decisions
Co-Authors Fajarsari, Hesti Fajrul, Muh. Kaharudin, Erlitawati Mahendra, Rikki Vernando, Alexander Nova Wahyono, Anang Tri