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All Journal Jurnal Kartika Kimia Jurnal Pengabdian Masyarakat Bangsa
Frima, Fina Khaerunnisa
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Pelatihan Branding Produk Dan Penguatan Strategi Marketing Kelompok PKK Desa Padang Rejo, Kecamatan Pagelaran Cane, Hawa Purnama Celala Ary; Syari, Chalida; Indarto, Indarto; Soedarmanto, Irwan; Frima, Fina Khaerunnisa; Hevita G K S, Anissa; Fitriyah, Fatma; Jaya, Zahwa Rifana; Wibowo, Afifah Dina; Ramanda, Olyvia Vega; Ayuwulanda, Aditya
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 9 (2025): November
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i9.3373

Abstract

Kegiatan Pengabdian kepada Masyarakat (PkM) ini dilaksanakan di Desa Padang Rejo, Kecamatan Pagelaran, Kabupaten Pringsewu dengan tujuan meningkatkan pemahaman dan keterampilan anggota PKK dalam branding produk dan strategi pemasaran UMKM. Mitra kegiatan masih menghadapi kendala dalam memahami konsep pemasaran dan pengelolaan merek, sehingga produk lokal kurang memiliki daya saing di pasar yang lebih luas. Kegiatan dilakukan melalui beberapa tahap, meliputi survei, analisis kebutuhan, pelatihan, serta monitoring dan evaluasi. Metode pelaksanaan kegiatan dilakukan melalui pendekatan partisipatif, yang meliputi ceramah interaktif, diskusi kelompok, dan diskusi langsung bersama narasumber dari kalangan akademisi dan praktisi. Hasilnya menunjukkan peningkatan pengetahuan peserta secara signifikan, dari rata-rata nilai pretest 89,23 menjadi posttest 98,46. Peserta juga mulai mampu merancang logo, kemasan, serta menggunakan media digital seperti WhatsApp Business, Instagram dan Shopee sebagai media promosi dan media untuk menjangkau konsumen jauh. Secara keseluruhan, kegiatan ini berhasil meningkatkan kemampuan anggota PKK dalam menerapkan strategi pemasaran dan branding secara efektif serta menjadi langkah awal dalam pengembangan ekonomi kreatif masyarakat desa.
Screening and Isolation of Thermophilic Amylase-Producing Bacteria from Ulubelu Hot Springs in Tanggamus Lampung Frima, Fina Khaerunnisa; Dewi, Fransiska Riana; Putri, Syahdila Ramadianti Eka; Ayuwulanda, Aditya; Ulpiyana, Ayra; Warganegara, Fida Madayanti
Jurnal Kartika Kimia Vol 8 No 2 (2025): Jurnal Kartika Kimia (In Progress)
Publisher : Department of Chemistry, Faculty of Sciences and Informatics, University of Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jkk.v8i2.966

Abstract

Thermophilic bacteria generally thrive in hot springs and produce thermostable enzymes. These enzymes retain catalytic activity at high temperatures and play an important role in various industrial applications. This study aims to conduct screening, isolation, and characterization of thermophilic amylase-producing bacteria from the Ulubelu hot spring located in Tanggamus Regency, Lampung. Hot spring water samples from a location with a temperature of 60°C and pH 5 yielded eight bacterial isolates with amylolytic activity, as indicated by clear zones around the colonies. Among the isolates obtained, Ulb A3.7 exhibited the largest clear zone diameter and was therefore selected for further characterization. Morphological and physiological analyses revealed that Ulb A3.7 is a Gram-negative rod-shaped bacterium. The Ulb A3.7 isolate tested positive for oxidative-fermentative metabolism, oxidase activity, and glucose utilization. The crude α-amylase from Ulb A3.7 exhibited optimal activity at 80°C and demonstrated a broad activity range. The enzyme was able to retain its amylolytic activity for up to 300 minutes of incubation, indicating its potential for application in high-temperature industrial processes.
Co-Authors Ayuwulanda, Aditya Chalida Syari Dewi, Fransiska Riana Fida Madayanti Warganegara Fitriyah, Fatma Hawa Purnama Celala Ary Cane Hevita G K S, Anissa Indarto Indarto Jaya, Zahwa Rifana Putri, Syahdila Ramadianti Eka Ramanda, Olyvia Vega Soedarmanto, Irwan Ulpiyana, Ayra Wibowo, Afifah Dina