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All Journal JUDICIOUS: Journal of Management Jurnal Pengabdian West Science West Science Business and Management
Maris, Salix Fini
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Manajemen Sumber Daya Manusia dalam Pengelolaan Budidaya Ikan Lele CV Tropika Farm Simangunsong, Bonse Aris Mandala Putra; Hikmawatty , Sitti; Budiman, Dana; Pratiwi, Intan Deanida; Gunawan, Iwan; Maris, Salix Fini
JUDICIOUS Vol 6 No 1 (2025): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v6i1.2024

Abstract

This study discusses the important role of human resource management (HRM) in catfish farming at CV Tropika Farm. The research shows that effective management can improve efficiency and productivity in catfish farming. Innovative solutions in water, climate management and feed management also have significant positive impacts. The findings are expected to be the basis for further development in improving the sustainability of catfish farming in the future. HRM in catfish farming includes aspects of water management, fertilization, feeding and climate management. Adaptation strategies to deal with climate challenges in catfish breeding include selection of seeds that are resistant to climate change, regulation of pond temperature, water quality management, and utilization of alternative water sources. The research was conducted using a qualitative method, using primary data from interviews with CV Tropika Farm employees and secondary taken from literature, journals and data from CV Tropika Farm, Batununggal, Cibadak District, Sukabumi Regency. Good HR management can have a positive impact on overcoming problems faced and reducing risks that can affect catfish hatchery operations.
Holistic Learning for Micro, Small and Medium Enterprises (MSMEs) Development Program Maris, Salix Fini
West Science Business and Management Vol. 2 No. 01 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i01.757

Abstract

The focus of training is usually on specific skills that are needed today. Meanwhile, holistic learners tend to aim to achieve the highest level of knowledge awareness and appreciate the benefits it provides for their lives [1]. A holistic learning process is needed to identify all components that influence student development. Small and medium enterprises (MSMEs) are the subject of holistic learning because they have an economic potential that is of concern to always develop. The research approach is carried out through literature mapping, focusing on visual synthesis of the data collected and is an observation based on questions. Learning involves the learning model that best suits students, which focuses on learning through experience captured by kinesthetic memory. Holistic does not only focus on technical skills but also pays attention to internal motivation for achieving these skills. The existence of interaction not only increases the accumulation of knowledge but also a sense of mutual belonging to bear the same burden in successful learning. The next aspect is transformation which involves tools and facilities that support the change process, such as the use of information systems that facilitate collaboration and data analysis for learning evaluation. Holistic learning approach, MSMEs can develop their businesses in a way that is not only financially profitable, but also socially, environmentally and economically sustainable.
Implementasi Pengabdian Masyarakat Melalui Branding, Packaging, dan Digital Marketing: Studi Kasus Produk UMKM Kue Basah di Desa Cileungsing Lestriani, Lestriani; Restiawati, Destia; Sapitri, Nenden Ayu; Hidayat, Melinda; Napisah, Shopa; Dzikrillah LLAH, RR. Amanna; Maris, Salix Fini
Jurnal Pengabdian West Science Vol 3 No 05 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i05.1167

Abstract

Penelitian ini mencatat hasil implementasi program pengabdian masyarakat dengan tujuan untuk meningkatkan kinerja pemasaran UMKM melalui strategi branding, packaging, dan digital marketing. Serangkaian kegiatan sosialisasi dan pelatihan ini membahas mengenai pentingnya identitas digital dalam persaingan bisnis yang ketat saat ini. Metode ini melibatkan pemberian informasi dasar hingga praktik langsung dalam pengembangan produk dan pemasaran online, dengan fokus pada UMKM Daifa Snack Box di Desa Cileungsing. Hasil implementasi terlihat dengan adanya perubahan positif pada branding, packaging, dan penetrasi media sosial yang kemudian berdampak pada peningkatan visibilitas dan penjualan produk. Penelitian ini menegaskan perlunya adopsi teknologi digital dalam strategi pemasaran UMKM guna mendukung pertumbuhan ekonomi sektor tersebut. Kesimpulannya, upaya pengabdian masyarakat ini memberikan wawasan dan bantuan praktis bagi UMKM dalam mengoptimalkan pemasaran mereka di era digital yang berkembang pesat.
Co-Authors Dana Budiman Dzikrillah LLAH, RR. Amanna Hidayat, Melinda Hikmawatty , Sitti Iwan Gunawan Lestriani, Lestriani Napisah, Shopa Pratiwi, Intan Deanida Restiawati, Destia Sapitri, Nenden Ayu Simangunsong, Bonse Aris Mandala Putra