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Kurniawan, Nur Hasan
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Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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The Impact of Green HRM Policies and Employee Green Behavior on Organizational Sustainability in the East Java Manufacturing Industry Soelistianto, Farida Arinie; Usup, Usup; Kurniawan, Nur Hasan
West Science Interdisciplinary Studies Vol. 3 No. 04 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i04.1841

Abstract

This study explores the impact of Green Human Resource Management (GHRM) policies and green employee behavior on organizational sustainability within the manufacturing industry in East Java. A quantitative research design was employed, using a sample of 160 respondents and a Likert scale (1-5) to collect data. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyze the relationships between the variables. The results show that GHRM policies significantly positively influence green employee behavior and organizational sustainability. Furthermore, green employee behavior was found to mediate the relationship between GHRM policies and organizational sustainability. These findings suggest that the implementation of green HRM practices plays a crucial role in encouraging environmentally responsible behaviors, ultimately contributing to the overall sustainability of the organization. This research offers valuable insights for manufacturing organizations seeking to enhance their sustainability practices through effective human resource management.
Generation Z Employees in the Creative Industry: The Influence of Company Branding, Flexible Working Hours, and the Digital Work Environment on Company Attractiveness in Indonesia Suwarna, A. Idun; Setiyawan, Agus; Kurniawan, Nur Hasan
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2335

Abstract

This study examines the influence of corporate branding, flexible working hours, and the digital work environment on company attractiveness among Generation Z employees in Indonesia’s creative industry. Using a quantitative approach, data were collected from 120 respondents through a Likert-scale questionnaire and analyzed using SPSS version 25. The results reveal that all three independent variables—corporate branding, flexible working hours, and digital work environment—have positive and significant effects on company attractiveness. Corporate branding enhances organizational appeal by communicating authenticity, innovation, and credibility, while flexible working hours increase perceived freedom, trust, and work-life balance. The digital work environment emerges as the most influential factor, reflecting Generation Z’s strong affinity for technology-based collaboration and creativity. Collectively, these factors explain 51.6% of the variance in company attractiveness. The findings support employer branding and work design theories, demonstrating that organizational image, autonomy, and digital infrastructure jointly shape how young creative professionals perceive an ideal employer. Practically, the study emphasizes that creative industry organizations should strengthen brand identity, institutionalize flexible work arrangements, and enhance digital infrastructure to attract and retain Generation Z talent effectively.
The Impact of Green HRM Policies and Employee Green Behavior on Organizational Sustainability in the East Java Manufacturing Industry Soelistianto, Farida Arinie; Usup, Usup; Kurniawan, Nur Hasan
West Science Interdisciplinary Studies Vol. 3 No. 04 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i04.1841

Abstract

This study explores the impact of Green Human Resource Management (GHRM) policies and green employee behavior on organizational sustainability within the manufacturing industry in East Java. A quantitative research design was employed, using a sample of 160 respondents and a Likert scale (1-5) to collect data. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyze the relationships between the variables. The results show that GHRM policies significantly positively influence green employee behavior and organizational sustainability. Furthermore, green employee behavior was found to mediate the relationship between GHRM policies and organizational sustainability. These findings suggest that the implementation of green HRM practices plays a crucial role in encouraging environmentally responsible behaviors, ultimately contributing to the overall sustainability of the organization. This research offers valuable insights for manufacturing organizations seeking to enhance their sustainability practices through effective human resource management.
Generation Z Employees in the Creative Industry: The Influence of Company Branding, Flexible Working Hours, and the Digital Work Environment on Company Attractiveness in Indonesia Suwarna, A. Idun; Setiyawan, Agus; Kurniawan, Nur Hasan
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2335

Abstract

This study examines the influence of corporate branding, flexible working hours, and the digital work environment on company attractiveness among Generation Z employees in Indonesia’s creative industry. Using a quantitative approach, data were collected from 120 respondents through a Likert-scale questionnaire and analyzed using SPSS version 25. The results reveal that all three independent variables—corporate branding, flexible working hours, and digital work environment—have positive and significant effects on company attractiveness. Corporate branding enhances organizational appeal by communicating authenticity, innovation, and credibility, while flexible working hours increase perceived freedom, trust, and work-life balance. The digital work environment emerges as the most influential factor, reflecting Generation Z’s strong affinity for technology-based collaboration and creativity. Collectively, these factors explain 51.6% of the variance in company attractiveness. The findings support employer branding and work design theories, demonstrating that organizational image, autonomy, and digital infrastructure jointly shape how young creative professionals perceive an ideal employer. Practically, the study emphasizes that creative industry organizations should strengthen brand identity, institutionalize flexible work arrangements, and enhance digital infrastructure to attract and retain Generation Z talent effectively.
Co-Authors Agus Setiyawan Soelistianto, Farida Arinie Suwarna, A. Idun Usup, Usup