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All Journal Jurnal Pengabdian West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies
Kurniawan, Nur Hasan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

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Implementasi Pengabdian Masyarakat Melalui Branding, Packaging, dan Digital Marketing: Studi Kasus Produk UMKM Kue Basah di Desa Cileungsing Lestriani, Lestriani; Restiawati, Destia; Sapitri, Nenden Ayu; Hidayat, Melinda; Napisah, Shopa; Dzikrillah LLAH, RR. Amanna; Maris, Salix Fini; Kurniawan, Nur Hasan
Jurnal Pengabdian West Science Vol 3 No 05 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i05.1167

Abstract

Penelitian ini mencatat hasil implementasi program pengabdian masyarakat dengan tujuan untuk meningkatkan kinerja pemasaran UMKM melalui strategi branding, packaging, dan digital marketing. Serangkaian kegiatan sosialisasi dan pelatihan ini membahas mengenai pentingnya identitas digital dalam persaingan bisnis yang ketat saat ini. Metode ini melibatkan pemberian informasi dasar hingga praktik langsung dalam pengembangan produk dan pemasaran online, dengan fokus pada UMKM Daifa Snack Box di Desa Cileungsing. Hasil implementasi terlihat dengan adanya perubahan positif pada branding, packaging, dan penetrasi media sosial yang kemudian berdampak pada peningkatan visibilitas dan penjualan produk. Penelitian ini menegaskan perlunya adopsi teknologi digital dalam strategi pemasaran UMKM guna mendukung pertumbuhan ekonomi sektor tersebut. Kesimpulannya, upaya pengabdian masyarakat ini memberikan wawasan dan bantuan praktis bagi UMKM dalam mengoptimalkan pemasaran mereka di era digital yang berkembang pesat.
A Bibliometric Analysis of Economic Inclusiveness in Developing Countries Judijanto, Loso; Setiyawan, Heri; Kurniawan, Nur Hasan
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1514

Abstract

This study presents a bibliometric analysis aimed at mapping the academic landscape of economic inclusiveness in developing countries from 2000 to 2024. Through a comprehensive review of the literature, this analysis identifies core themes including governance, sustainability, financial inclusion, and education, emphasizing their roles in fostering equitable economic growth. Using data sourced from Scopus, the study employs VOSviewer software for visualization of co-authorship and co-citation networks, revealing prominent authors, pivotal publications, and thematic clusters. The results highlight an interdisciplinary approach in the research with significant contributions from various global regions, showcasing the complexity of implementing economic inclusiveness across different socio-economic and environmental contexts. The findings underline the necessity of integrating sustainable practices and robust governance to ensure inclusiveness and suggest directions for future research to fill the existing gaps in empirical data and cultural considerations.
The Impact of Green HRM Policies and Employee Green Behavior on Organizational Sustainability in the East Java Manufacturing Industry Soelistianto, Farida Arinie; Usup, Usup; Kurniawan, Nur Hasan
West Science Interdisciplinary Studies Vol. 3 No. 04 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i04.1841

Abstract

This study explores the impact of Green Human Resource Management (GHRM) policies and green employee behavior on organizational sustainability within the manufacturing industry in East Java. A quantitative research design was employed, using a sample of 160 respondents and a Likert scale (1-5) to collect data. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyze the relationships between the variables. The results show that GHRM policies significantly positively influence green employee behavior and organizational sustainability. Furthermore, green employee behavior was found to mediate the relationship between GHRM policies and organizational sustainability. These findings suggest that the implementation of green HRM practices plays a crucial role in encouraging environmentally responsible behaviors, ultimately contributing to the overall sustainability of the organization. This research offers valuable insights for manufacturing organizations seeking to enhance their sustainability practices through effective human resource management.
Generation Z Employees in the Creative Industry: The Influence of Company Branding, Flexible Working Hours, and the Digital Work Environment on Company Attractiveness in Indonesia Suwarna, A. Idun; Setiyawan, Agus; Kurniawan, Nur Hasan
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2335

Abstract

This study examines the influence of corporate branding, flexible working hours, and the digital work environment on company attractiveness among Generation Z employees in Indonesia’s creative industry. Using a quantitative approach, data were collected from 120 respondents through a Likert-scale questionnaire and analyzed using SPSS version 25. The results reveal that all three independent variables—corporate branding, flexible working hours, and digital work environment—have positive and significant effects on company attractiveness. Corporate branding enhances organizational appeal by communicating authenticity, innovation, and credibility, while flexible working hours increase perceived freedom, trust, and work-life balance. The digital work environment emerges as the most influential factor, reflecting Generation Z’s strong affinity for technology-based collaboration and creativity. Collectively, these factors explain 51.6% of the variance in company attractiveness. The findings support employer branding and work design theories, demonstrating that organizational image, autonomy, and digital infrastructure jointly shape how young creative professionals perceive an ideal employer. Practically, the study emphasizes that creative industry organizations should strengthen brand identity, institutionalize flexible work arrangements, and enhance digital infrastructure to attract and retain Generation Z talent effectively.
A Bibliometric Analysis of Economic Inclusiveness in Developing Countries Judijanto, Loso; Setiyawan, Heri; Kurniawan, Nur Hasan
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1514

Abstract

This study presents a bibliometric analysis aimed at mapping the academic landscape of economic inclusiveness in developing countries from 2000 to 2024. Through a comprehensive review of the literature, this analysis identifies core themes including governance, sustainability, financial inclusion, and education, emphasizing their roles in fostering equitable economic growth. Using data sourced from Scopus, the study employs VOSviewer software for visualization of co-authorship and co-citation networks, revealing prominent authors, pivotal publications, and thematic clusters. The results highlight an interdisciplinary approach in the research with significant contributions from various global regions, showcasing the complexity of implementing economic inclusiveness across different socio-economic and environmental contexts. The findings underline the necessity of integrating sustainable practices and robust governance to ensure inclusiveness and suggest directions for future research to fill the existing gaps in empirical data and cultural considerations.
The Impact of Green HRM Policies and Employee Green Behavior on Organizational Sustainability in the East Java Manufacturing Industry Soelistianto, Farida Arinie; Usup, Usup; Kurniawan, Nur Hasan
West Science Interdisciplinary Studies Vol. 3 No. 04 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i04.1841

Abstract

This study explores the impact of Green Human Resource Management (GHRM) policies and green employee behavior on organizational sustainability within the manufacturing industry in East Java. A quantitative research design was employed, using a sample of 160 respondents and a Likert scale (1-5) to collect data. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyze the relationships between the variables. The results show that GHRM policies significantly positively influence green employee behavior and organizational sustainability. Furthermore, green employee behavior was found to mediate the relationship between GHRM policies and organizational sustainability. These findings suggest that the implementation of green HRM practices plays a crucial role in encouraging environmentally responsible behaviors, ultimately contributing to the overall sustainability of the organization. This research offers valuable insights for manufacturing organizations seeking to enhance their sustainability practices through effective human resource management.
Generation Z Employees in the Creative Industry: The Influence of Company Branding, Flexible Working Hours, and the Digital Work Environment on Company Attractiveness in Indonesia Suwarna, A. Idun; Setiyawan, Agus; Kurniawan, Nur Hasan
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2335

Abstract

This study examines the influence of corporate branding, flexible working hours, and the digital work environment on company attractiveness among Generation Z employees in Indonesia’s creative industry. Using a quantitative approach, data were collected from 120 respondents through a Likert-scale questionnaire and analyzed using SPSS version 25. The results reveal that all three independent variables—corporate branding, flexible working hours, and digital work environment—have positive and significant effects on company attractiveness. Corporate branding enhances organizational appeal by communicating authenticity, innovation, and credibility, while flexible working hours increase perceived freedom, trust, and work-life balance. The digital work environment emerges as the most influential factor, reflecting Generation Z’s strong affinity for technology-based collaboration and creativity. Collectively, these factors explain 51.6% of the variance in company attractiveness. The findings support employer branding and work design theories, demonstrating that organizational image, autonomy, and digital infrastructure jointly shape how young creative professionals perceive an ideal employer. Practically, the study emphasizes that creative industry organizations should strengthen brand identity, institutionalize flexible work arrangements, and enhance digital infrastructure to attract and retain Generation Z talent effectively.
Co-Authors Agus Setiyawan Hidayat, Melinda Judijanto, Loso Lestriani, Lestriani Maris, Salix Fini Napisah, Shopa Restiawati, Destia RR. Amanna Dzikrillah LLAH Sapitri, Nenden Ayu Setiyawan, Heri Soelistianto, Farida Arinie Suwarna, A. Idun Usup, Usup