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All Journal Solusi: Jurnal Kajian Ekonomi dan Bisnis Journal Competency of Business JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN E-Amal: Jurnal Pengabdian Kepada Masyarakat
Affan, Junaidi
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Social Sciences Transportation

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EKSPOR INDONESIA DALAM 2 DEKADE DAN FAKTOR-FAKTOR YANG MEMPENGARUHI Murdo, Ilham Tri; Affan, Junaidi
Journal Competency of Business Vol. 6 No. 1 (2022): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v6i01.1290

Abstract

This study is to determine the extent to which the independent variable factors (GDP, Inflation, Exchange and Interest Rates) affect the dependent variable (Exports) in the last 20 years. Quantitative research aims to obtain empirical evidence regarding the effect of the variables of GDP, Inflation, Exchange Rates and Interest Rates on Exports, and also to test hypotheses in order to strengthen or even reject the hypothesis. With the following results: Gross Domestic Product (GDP) has a positive and significant effect on exports, Inflation has no effect on exports, Exchange rates have a negative and significant effect on exports, Interest Rates have no effect on exports, Gross Domestic Product (GDP), Inflation, Exchange rates and interest rates simultaneously and significantly affect exports
MEMAHAMI PENGARUH SHORT VIDEO CONTENT TIKTOK TERHADAP USER ENGAGEMENT: PERAN MEDIASI COGNITIVE ABSORPTION PADA GEN Z KABUPATEN KLATEN Hadi, Abdulhadi; Affan, Junaidi; Rustam, Kuswadi
Kajian Ekonomi dan Bisnis Vol. 20 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i1.238

Abstract

Abstract This study investigates the impact of TikTok short video content on user engagement among Gen Z in Klaten County, Indonesia, with cognitive absorption serving as a mediating variable. TikTok, a short-video platform renowned for its brief, engaging, and algorithmically personalized content, has witnessed exponential growth, particularly among younger users. The study involved 120 active TikTok users aged 18-26. The analysis utilized SmartPLS software to assess the validity and reliability of the measurement model, followed by an evaluation of the structural model. The results demonstrate that short video content significantly influences user engagement both directly and indirectly through cognitive absorption. Cognitive absorption, marked by focused involvement, temporal dissociation, and heightened enjoyment, acts as a significant mediator. This study concludes that TikTok's content not only entertains but also enhances user engagement by improving the overall user experience. This research contributes to the understanding of digital media interaction by integrating psychological mechanisms into the study of user engagement on short video platforms
Co-Authors Abdul Hadi Hari Agustina, Henis Agustiyani, Alief Indita Apriliana, Iin Attalah, Ananda Haikal Binawati, Enita BIYANTO, FRASTO Hadi, Abdulhadi Hapzi Ali Hudaya, Faza Murdo, Ilham Tri Nuswantoro, Bakti Aguling PUJISARI, YUSTI Putrikhrissa, Devita Rakhmawati, Heru Noor Rustam, Kuswadi Setya Budi, Surawan Sukatni, Sukatni Susliyanti, Eni Dwi Vidyaningrum, Bunga